• Sep 10, 2008
There has been a lot of talk recently about whether Chrysler has the right products in the pipeline to compete in this brutally competitive automotive market. Company chairman Jim Press told a group of reporters in California that help is on the way in the form of seven new products coming in calendar year 2010. Chrysler top procurement officer John Campi stated recently that the number could be as high as nine, but we suspect the number disparity could be a result of Campi counting vehicle variations as separate models. Neither Campi or Press gave any details of upcoming models, but analysts think they know which products are coming our way.
Erich Merkle of Crowe Chizek and Co. sees only five vehicles arriving in 2010, including the next generation 300, Durango, Grand Cherokee, Charger, and the Nissan-based Dodge Hornet (or other small car). The Pentastar may also be counting separately hybrid versions of some of the models, but there is also a chance there's an all-new model or two based on collaborations Chrysler has with other automakers that analysts don't know about.

Press and Campi aren't the only executives talking about future product, either. Chrysler top dog Bob Nardelli said last month that a new fuel efficient vehicle may coming as soon as next year as well, and we suspect that model could be the Hornet. Press stressed that it took years for Chrysler to end up where it is today, and that it will take at least three years to pull the privately owned company out of the abyss. It's good to hear Chrysler is still alive an kicking, and we're looking forward to seeing what the Auburn Hills, MI automaker has up its sleeve.

[Source: Free Press]


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  • 22 Comments
      • 6 Years Ago
      No more old retro car remakes please
      • 6 Years Ago
      Well I can think of nine vehicles they should cancel by 2010: Pacifica, PT Cruiser, Sebring, Caliber, Nitro, Compass, Commander, Avenger and Crossfire.

      Bring in the Hornet, Phaeton, Nassau, Demon, Firepower, ME 412, Zeo, Trailhawk, and Renegade, or things that look like those........ Or something.....
        • 6 Years Ago
        I know, but they need to be cut ASAP- is all I'm saying.
        • 6 Years Ago
        Okay boss we will just stop production today since you are so wise in all knowing in the ways of business and these products are such a blight in your eyes.

        Now boss what would you like us to do with our parts inventory and shipments of new parts for those vehicles. Under our contract we have to still keep buying them for the next couple of years.

        Oh and great all wise and all knowing boss there is the matter of the handful of plants and thousands of workers. You see the new product isn't available yet. We can't just close the plants and throw the workforce out of work because we are going to need them in a couple of years to build the new products. I guess we could pay them to stay at home. Of course that could be difficult to manage since we wont have much money coming in since we wont be selling half our product line for two years but we still have the overhead costs of maintaining the plants that build them.

        Congratulations boss. You bankrupted the company.
        • 6 Years Ago
        As a regular reader I'm sure you're quite aware that some of the vehicles you mentioned are being cut, before 2010 even.
      • 6 Years Ago
      Hmm... wagon versions of a redesigned sebring and avenger along with a diesel collaboration with VW would go quite a ways.

      The PT would've been extra sweet (and the caliber tolerable) with a diesel option. Without it, it was just a practical car with meh mpg returns.

      • 6 Years Ago
      I'll take a plug-in hybrid Neon. Thanks
      • 6 Years Ago
      How about adding the Jeep Gladiator and JT pickup into the mix as well?
        • 6 Years Ago
        As much as I LOVE the Gladiator concept - and would purchase one myself - the market won't bare any more trucks.
      • 6 Years Ago
      >>> This is actually some pretty exciting news coming from the land of the Pentastar. I hope their plans and efforts come to fruition.

      • 6 Years Ago

      Is there enough government bail-out money to keep Chrysler going until 2010?
      • 6 Years Ago
      It sounds like most of the crap that came out while Daimler had their hand in the cookie jar might be getting replaced or overhauled under Cerberus. Most of the Chrysler line up isn't that bad and only needs the same treatment the 09 Ram received. Chrysler has been making great strides in quality now they just need the designs and product to match. I like how most of the people who have negative comments about Chrysler have never driven one.
        • 6 Years Ago
        How do you know? Sounds like a rather large assumption on your part.
      • 6 Years Ago
      9 new vehicles??? I dare them to make one quality vehicle.
        • 6 Years Ago
        For one, the PT Crusier has been ranked by Consumer Reports over several model years as the most problem free, reliable vehicle they have ever rated.

        You certainly can't say the same thing about the Corolla or Civic.
      • 6 Years Ago
      A bit off-topic on the thread but I spotted this info at Allpar, there some speculations then the next-gen Nissan Quest might use the platform of the Dodge Caravan/Chrysler T&C according to this article from the Windsor Star
      http://www.canada.com/windsorstar/news/story.html?id=fbb91e0b-fb2b-4435-a145-3c0d0f08f97b
        • 6 Years Ago
        It would make sense in as much as the Quest is strictly North American market (not a global product) and if its good enough for VW, it should be fine for Nissan.
      • 6 Years Ago
      Well, they make this awesome car, maybe you have heard of it...it's called a Viper?

      Actually, the Challenger has been getting very good overall reviews, and the 09 Ram is simply awesome (driven one).

      BTW - Please stop drinking the Chrysler hate koolaid. I find that people who cry the most about how much Chrysler sucks are often those that have limited to no exposure to them personally..and I don't count retal fleet vehicles. A basic 300 stripper with a 2.7 is a FAR cry from a sleek 300C Hemi.......
      • 6 Years Ago
      I thought they were talking about consolidating or reducing nameplates. Maybe they still are, and then backfilling with less redundant vehicles.
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