• Sep 5, 2008
Click above for high-res gallery of the Land Rover LR2 HSE

The LR2 gives Land Rover a semi-affordable entry model that is much more fuel efficient than the rest of the luxury SUV-maker's lineup. To help keep LR2 sales strong in a car market that is increasingly tougher for crossovers and SUVs, Land Rover is reportedly looking at adding a third row of seats by 2010. So the question is, how does Land Rover differentiate the seven-seat LR2 from the five-seater? Sometimes an automaker will just increase the number in the model's name by one, but that apparently doesn't work well with the luxury automaker's brilliantly simple naming convention.

One idea is to shuffle names around to differentiate the two LR2 models. The seven-seat LR2 could be called the LR3, while the current LR3, a different model entirely, would then get bumped up to LR4 status. We understand there aren't many options for Land Rover, but shuffling around model names with which customers are already familiar seems extreme. Why not make the seven-seat model the LR2 L or LR2 XL or LR2 ES? There is, after all, already an LR2 HSE.


[Source: Auto Week]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 9 Comments
      • 6 Years Ago
      Keep it simple, Land Rover North America! Just call the LR2 a Freelander and the LR3 a Discovery like the rest of the world does.
      • 6 Years Ago
      Um, why not use, I don't know ACTUAL NAMES??? Names like, hmm,
      DISCOVERY, or FREELANDER. Oh, and DEFENDER, yeah, that sounds just
      crazy enough to work. Who decided that, in order to increase brand
      recognition, LR-USA should abandon INTERNATIONALLY RECOGNIZABLE
      NAMES? You people are killing me and baby Jesus.

        • 6 Years Ago
        Because the Ford boyz took over and thought American customers were too dumb to tell a Disco from Freelander so they made it simple with number. What kills me is that there were talks of Defender being called LR1. Aaaaaaaaaaaaaaaaaaaaaaaaaaaaah
      • 6 Years Ago
      On names, not numbers: agreed.
      However, the new vehicle is supposed to be more than a stretched Freelander/LR2, so I think it deserves its own name--not just an XL or SE...
      • 6 Years Ago
      If I were Land Rover, I would avoid using "XL" anywhere near an SUV name. Given the gas crunch, it seems people are downsizing.

      I agree, bring back Discovery and Freelander. Make this the Freelander 7S (7 seats) or 3R (3 rows) or something.
      • 6 Years Ago
      I fail to see the luxury of LR2 (Freelander). Isn't it a slightly upgraded Ford Escape? At list it looks, feels and drives like a 20K vehicle.

      Stick two more seats in it? What a great idea. I think they can easily fit 4 rows of seats, actually. No one needs that leg room anyway.
      • 6 Years Ago
      This post is idiotic. There has already been a 5 and 7-seat LR3. The LR2 and LR3 are not so similar that you could slap the LR3 name on a LR2 just because there is another row of seats inside.

      • 6 Years Ago
      Was this based off the Ford Escape, It looks very similar.
      • 6 Years Ago
      i remember talking with a LR exec once and i asked, Why change Discovery to LR3 in the US only? he said their focus groups told them the name "Discovery" was associated with "Unreliability" in America.

      I asked, Are you sure it was "Discovery"? Are you sure it wasn't the name "Land Rover"?