- Sep 5, 2008
Seven-seat Land Rover LR2 could hijack LR3 name
The LR2 gives Land Rover a semi-affordable entry model that is much more fuel efficient than the rest of the luxury SUV-maker's lineup. To help keep LR2 sales strong in a car market that is increasingly tougher for crossovers and SUVs, Land Rover is reportedly looking at adding a third row of seats by 2010. So the question is, how does Land Rover differentiate the seven-seat LR2 from the five-seater? Sometimes an automaker will just increase the number in the model's name by one, but that apparently doesn't work well with the luxury automaker's brilliantly simple naming convention.
One idea is to shuffle names around to differentiate the two LR2 models. The seven-seat LR2 could be called the LR3, while the current LR3, a different model entirely, would then get bumped up to LR4 status. We understand there aren't many options for Land Rover, but shuffling around model names with which customers are already familiar seems extreme. Why not make the seven-seat model the LR2 L or LR2 XL or LR2 ES? There is, after all, already an LR2 HSE.
[Source: Auto Week]