HUMMER Driving Academy launches in the Sahara
The Dakar rally may have packed up and left North Africa following threats from al-Qaeda, but bands of roving terrorists aren't about to scare off HUMMER. The go-anywhere GM division has set up a driving academy smack in the middle of the Sahara desert to give participants a hands-on training program for off-road driving through some of the harshest terrain Mother Earth has to offer.
The inaugural session will kick off this coming November, taking 28 participants in 14 vehicles – each with alternating pilot and co-pilot – on an 800-mile, five-day journey through the Moroccan Sahara. The 14 HUMMER H3s used in the course are equipped with survival gear, sand tires and GPS equipment, but are otherwise stock. The program costs nearly $6,000 per two-man team and includes luxury accommodations at each stop along the way in addition to tutelage in driving and navigation techniques. The experience promises to bring participants closer to the elements, and the brand closer to potential buyers. Follow the link to the academy's dedicated website for more information in testing your limits behind the wheel of HUMMER.
[Source: HUMMER Driving Academy]
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Reader Comments (Page 1 of 1)
Michael 10:54PM (9/03/2008)
You know, even I will admit that this sounds like a lot of fun. GG.
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Yar 11:02PM (9/03/2008)
Hummer dealers organize a good number of outings much like this (although not all in the Sahara).
Bondtastic 8:44AM (9/04/2008)
I have to agree with you, I was about to blow it off, but 6K for a sahara adventure done well is pretty damn cool.
800 miles though averages only to about 160 miles (assuming even days) a day which isn't a lot when you are booking it and you are (probably) swapping between driver and co-driver.
I still think it's a better value than the racing school weekends that get you a day and a half of track racing for the same costs (without including luxury hotel).
Flashpoint 12:09AM (9/04/2008)
Hope their rims can stand up to an I.E.D
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nighttime 2:22AM (9/04/2008)
shut up.
Ken Stamper 3:04AM (9/04/2008)
I sincerely doubt that is an issue in Morocco
thePeterN 12:25PM (9/04/2008)
This is just the thing Hummer needs to redefine themselves as a legitimate off-road brand and not an overblown mall-cruiser brand. It would be stupid of GM to simply sell the brand off because sales are slow now. They just need to align themselves as more like Jeep, which has always been a desired entity.
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