Check it out. We've completely revamped By the Numbers to convey more sales information than before in a much easier to digest way. Now we'll be reporting both the change in monthly sales volume for each brand and automaker as well as the change in their Daily Sales Rate or average number of vehicles sold per day. On to the armchair analysis...

Poor sales continued through the month of August as only a handful of brands are able to brag about increased sales. Nissan North America bucked the trend entirely reporting a 13.6% gain for the combined brands of Nissan and Infiniti with each marque reporting its own individual increases. Credit goes to VW (2.9%), as well, which posted a solid number, and the BMW Group (1.0%), which barely earned a positive increase in sales thanks to a strong 34.1% increase in MINI sales.

While GM (-20.4%), FoMoCo (-25.6%) and Chrysler LLC (-34.5%) sales were all down in a big way, Toyota MoCo and Honda America were also not immune falling 9.4% and 7.3%, respectively. In this environment, brands should consider a single-digit drop a small victory considering the majority of brands that fell by 10% or more.

BY THE NUMBERS - August 2008
Brand Vol.
Total Vol. 8/08 Total Vol. 8/07 DSR
Daily avg 8/08 Daily avg 8/07
Acura
-8.2% 15,089 16,436 -8.2% 559 609
Audi -15.9% 6,406 7,620 -15.9% 237 282
BMW -4.1% 25,462 26,562 -4.1% 943 984
Buick -7.7% 17,833 19,324 -7.7% 660 716
Cadillac -20.9% 15,405 19,481 -20.9% 571 722
Chevrolet -19.2% 185,080 229,012 -19.2% 6,855 8,482
Chrysler -44.2% 24,337 43,650 -44.2% 901 1,617
Dodge -24.6% 62,422 82,841 -24.6% 2,312 3,068
Ford -26.2% 133,088 180,282 -26.1% 4,929 6,677
GMC -17.6% 42,194 51,222 -17.6% 1,563 1,897
Honda -7.2% 131,766 141,906 -7.2% 4,880 5,256
HUMMER -62% 2,160 5,677 -62% 80 210
Hyundai -8.8% 41,130 45,087 -8.8% 1,523 1,670
Infiniti 8.0% 11,076 10,252 8.0% 410 378
Jeep -43.7% 23,476 41,712 -43.7% 869 1,545
Kia -6.7% 25,065 26,874 -6.7% 928 995
Lexus -9.1% 29,281 32,199 -9.1% 1,084 1,193
Lincoln -8.5% 9,540 10,423 -8.5% 353 386
Mazda -4.4% 23,680 24,762 -4.4% 877 917
Mercedes-Benz -11.8% 18,507 20,980 -11.8% 685 777
Mercury -31.7% 8,393 12,296 -31.7% 311 455
MINI 34.1% 5,469 4,077 34.1% 203 151
Mitsubishi -29.3% 9,200 13,020 -29.3% 341 482
Nissan 14.2% 97,417 85,275 14.2% 3,608 3,158
Pontiac -38.3% 24,257 39,324 -38.3% 898 1,456
Porsche -44.9% 1,404 2,548 -44.9% 52 94
Saab -50.1% 1,503 3,011 -50.1% 56 112
Saturn -3.5% 20,385 21,117 -3.5% 755 782
Subaru 14.2% 18,932 16,573 14.2% 701 614
Suzuki -31.7% 6,083 8,916 -31.7% 225 330
Toyota -9.4% 182,252 201,272 -9.4% 6,750 7,455
Volkswagen 2.9% 22,292 21,655 2.9% 826 802
Volvo -48.8% 4,669 9,119 -48.8% 173 338
COMPANIES
BMW Group 1% 30,931 30,639 1% 1,146 1,135
Chrysler LLC -34.5% 110,235 168,203 -34.5% 4,083 6,230
FoMoCo -25.6% 151,021 203,001 -25.6% 5,593 7,519
General Motors -20.4% 308,817 388,168 -20.4% 11,438 14,377
Honda America -7.3% 146,855 158,342 -7.3% 5,439 5,864
Nissan NA 13.6% 108,493 95,527 13.6% 4,018 3,538
Toyota Mo Co -9.4% 211,533 233,471 -9.4% 7,835 8,647
August 2008 had 27 selling days versus 27 selling days for August 2007

UPDATE: Audi added and Subaru's sales figures corrected.


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