• Aug 29, 2008
Looks like the biggest gadget convention on Earth is becoming the place for big automotive announcements. You'll remember that two years ago at the Consumer Electronics Show, Ford and Microsoft announced their partnership on Ford's SYNC system, and last January General Motor's CEO Rick Wagoner chose Las Vegas to unveil the all-electric Cadillac Provoq concept. It was the first time in the convention's 40-year history an automaker had revealed a concept car to the world there.

This year it's Ford's turn again at CES, with CEO Alan Mulally taking the keynote spot. CES runs January 8-11 next year, but there's no word yet on what day Mulally will make his appearance. There's also no word on what he'll be saying or revealing to the thousands of people gathered in that Vegas ballroom. New SYNC features are a given, but will Ford also choose CES to roll out its plug-in hybrid project? Stay tuned for full coverage from the Autoblog team.


[Source: Automotive News - sub. req'd, Photo by GEOFF ROBINS/AFP/Getty]


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    • 1 Second Ago
  • 5 Comments
      • 6 Years Ago
      I sure hope the Euro Ford models get here faster than the Boeing 787.
      • 6 Years Ago
      Seems like an unusual choice. Usually you have a keynote speaker who is, you know, in the industry the show is devoted to, but I'd like to hear him speak anyways. Besides, cars have lots of electronics these days, right?
      • 6 Years Ago
      There's multiple keynotes - the biggie pre-show has been Microsoft Bill Gates for like 10 years. Now Steve Ballmer takes his spot. The opening keynote on Day 1 is Sony. Ford is the second Day 1 keynote:

      http://www.cesweb.org/sessions/keynotes.asp