New Seat Exeo is an old Audi A4
Click the image above for more renderings of the Seat Exeo
VW subsidiary Seat is, like The Jeffersons, movin' on up, rolling out a new range of vehicles that will push it into new market segments. The image above is one of a set of the automaker's Exeo sedan given to the trademark office in Spain. According to the company, "the new name stems from the Latin word 'Exire', meaning "to go beyond", "to go further", and "The name Exeo is advanced, forceful and technological, which signals excellence and is highly suggestive of driving pleasure." Ok...
Instead of creating something completely new to chart these unknown waters, Seat has taken a previous gen Audi A4 and given it front and rear clips in the Seat style. Seat will also use the A4 Avant body to create an Exeo wagon. The newish sedan is meant to compete with the Ford Mondeo, Renault Laguna, and Alfa Romeo 159 and will be launched some time next year as a 2010 model. It is expected to retail for £15,000 to £23,000 in the U.K. and we don't yet know which powerplants it will receive.
Gallery: 2010 Seat Exeo renderings
[Source: Autocar]
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Reader Comments (Page 1 of 2)
Kumail891 6:46PM (8/27/2008)
sad
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dodgeviper88 6:50PM (8/27/2008)
Even though it is supposedly 'old', I'll take it anytime over some American crap.
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adrenalnjunky 9:39PM (8/27/2008)
Odd comment, considering your screen name.
psu48187 6:58PM (8/27/2008)
The Germans never badge engineer ANYTHING. Hooray for taking a tired old design, and making it new again.
What next a Citi A4?
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SPG 10:30PM (8/27/2008)
I love it, a Citi A4.
Bring the entire warmed over VW lineup from Brazil.
ivanhoe 7:01PM (8/27/2008)
Well I still don't know what to think of it.
using an old platform doesn't sound like such a good idea
however, for a car being priced slightly above the current Seat Cordoba, using the A4 platform will allow for it to have a high level of refinement unheard of in its class
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JEziquiel 7:00PM (8/27/2008)
Seriously?
I thought there was a ton of excitement about Seat's upcoming product lines. This, not so much.
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ivanhoe 7:04PM (8/27/2008)
Well I still don't know what to think of it.
using an old platform doesn't sound like such a good idea
however, for a car being priced slightly above the current Seat
Cordoba, using the A4 platform will allow for it to have a high level
of refinement unheard of in its class
Reply
Sandok 7:09PM (8/27/2008)
The Chrysler Crossfire was based on the OLD SLK and nobody was moaning then...
SEAT is a budget brand so I don't see anything but market sense with this move.
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j_diesel 8:02PM (8/27/2008)
exactly my thoughts
Epyx 10:19PM (8/27/2008)
True but the SLk and Crossfire did not look alike. These vehicles look exactly the same except for the font and rear fascia.
That One Person 4:40PM (8/28/2008)
Really? I remember a lot of people making a big deal out of it....
Xcountryflyer 7:18PM (8/27/2008)
Milking your platform investment for sure. There could be far worse platforms to recycle. At least it is starting out with a quality base.
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Zane 7:19PM (8/27/2008)
Well, the new Challenger is derived from the Charger/300 platform which is actually a 2 generation old Merc E-class platform. If people aren't complaining about Dodge, I don't see why SEAT should be looked down upon.
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G-Meister 8:23PM (8/27/2008)
We went over this last week- the LX is NOT and old E-class.
Keija 4:56AM (8/28/2008)
well it is. the old E-class platform underpins many chrysler cars, including the 300c
Grant 7:36PM (8/27/2008)
It's not like the platform is so ancient, that A4, although nose heavy, was still a nice car. If it's priced below the competition, or at least much cheaper than the A4, then it's a reasonable purchase.
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Serge K. 7:38PM (8/27/2008)
Brillian move!
First of all, all us north Americans will not understand this move, because this is aimed at (eastern) European markets. Audi, for most people in those markets, has always been one of the most desirable cars to have (BMS, Merc, Caddy), etc. So why not give them peoples a Seat that looks like Audi? It's great! A great car for more people that couldn't afford it whet it was new.
Second, you cannot go wrong with this strategy. Recycle!!! That's the word of the first decade of 21st century. (Well, you know what I mean...).
Everybody wins. And, Seat has not been known for any ground-breaking technologies anyway, unlike Audi.
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Andrew 6:05PM (8/28/2008)
Spain and Seat is NOT from Eastern Europe.
The Seat brand is sold all over Europe, but it's originally a Spanish brand.
iQuack 7:46PM (8/27/2008)
The Audi sedan style is getting very, very old. Even the newest Audi sedans look old IMO.
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