The new Ford Fiesta that we'll be getting early in 2010 is just now going on sale in Europe and it looks like it will be a better value for customers than the outgoing model. Like the related Mazda 2, Ford has managed to reduce the weight of the new Fiesta by about 100 lbs. Apparently that hasn't hurt the safety ratings of the car in the UK, as three of the models keep the same insurance rating and others move to lower groups. That should yield insurance savings of about $80. When it comes to buying, the entry model is now about $300 cheaper than an similarly-equipped variant of the old car. Resale values are also expected to jump by 7.9 percent or $2,000. All of this bodes extremely well for the car's entrance into Ford's home market.

[Source: Ford]
Press release

ALL-NEW FORD FIESTA COMES OUT ON TOP FOR INSURANCE AND VALUE
  • Lower or the same insurance ratings on all new models
  • Design and driving quality independently rated as "class-leading"
  • All-new Fiesta priced from just £8,695-£155 less than outgoing equivalent

BRENTWOOD, ESSEX – 27 August, 2008 – Ford's high-tech all-new Fiesta will go on sale in October with insurance groups the same or lower than the outgoing model. Data provider CAP has set the all-new Fiesta's residual value with an average rise of 7.9 per cent.

With more power, lower emissions and a host of big-car features, Britain's most stylish newcomer enters the small-car market costing £155 less than the equivalent previous generation entry model. The new typical residual value increase is £1,000. This ranges from £700 for Zetec 1.4-litre TDCi to £1,175 on Titanium 1.6-litre petrol. Savings on insurance could be around £40 with three models having the same insurance group and all others are lower: the 1.6 TDCi Zetec drops from 6E to 4E.

Ford of Britain's marketing director, Mark Ovenden, said: "All-new Fiesta is set to take Britain by storm. Already, customers are excited about the technology, style and economy they are going to get from this great new car. The package now looks more attractive with this news on residual value and competitive insurance."



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