• Aug 27, 2008


Click above for high-res gallery of 2010 Ford Mustang badge

The countdown to the 2010 Ford Mustang debut has begun, and it looks like Ford can't wait to show us what the car looks like just as much as we can't wait to see it. Today it released an image of the new 2010 Mustang badge, hinting that its edgier design gives clues as to what the rest of the car will look like. Ford says its designers spent hours researching photographs of horses to give the new Mustang logo a more realistic feel, and we think it paid off. The new pony looks more defined and muscular, and it even got a cool new haircut! We've been anxiously waiting to see what direction Ford will take the retro design of the new Mustang, and if the logo is anything to go by then we shouldn't be worried. Let us know what you think about the new design with your comments and vote for which you like most in the poll below.


[Source: Ford]








PRESS RELEASE:

DEARBORN, Mich., Aug. 27, 2008 – Curious about what the 2010 Ford Mustang looks like? Its new pony badge offers a clue. Like the upcoming restyled Mustang, the new pony is more defined, more muscular and sure to catch the eye of Mustang enthusiasts.

"It's just a faster-looking steed," said George Saridakis, Design manager for the 2010 Mustang.

A stronger, more dynamic pony badge with defined edges and crisper forms in a subtly toned tinted-chrome finish will charge across the grilles of the V-6 and GT versions of the 2010 Mustang. For the first time, a black-chrome version of the Mustang pony badge will accent the new GT grille.

"We wanted to give the Mustang pony a more realistic feel," said Douglas Gaffka, chief designer for the 2010 Mustang. "We lifted the head to make the pony more proud, tipped the neck into the wind to give it a feeling of greater speed and better balance.

"It's more chiseled and more defined and looks more like a wild horse," Gaffka added. "It's more realistic in terms of proportion to an actual Mustang."

Senior Designer Rick Howard spent hours researching images of horses and understanding their appearance in natural, wild settings. That effort, along with his personal riding experience, helped bring forward the design of the Mustang pony badge.

Like the Mustang itself, which was revealed at the 1964 New York World's Fair, the Mustang emblem has a proud heritage. The original Mustang logo was drawn by Phil Clark for the Mustang I. The Mustang logo then was refined for the Mustang II in 1974 by Charles Keresztes, a former member of Hungary's Olympic equestrian team. The pony continued on the front grille through 1978 when it was replaced by "FORD" in block letters through 1982. The iconic Ford Blue Oval graced the front of Mustangs through 1993. The pony emblem returned in 1994 with some refinements. The logo was updated again in 2005.

For Howard and the team, creating the new badge was a labor of love.

"We're very much concerned with detail and precision in our cars at Ford, and that includes the art we do," Howard said. "We want our Mustang pony badge to be as good as the rest of the car."



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 73 Comments
      • 6 Years Ago
      That "white stripe" is also known as a reflection or glare from any light source.
      • 6 Years Ago

      Pics of car please? I just had to post about the new logo...zzzzzzzzzzzzzzzzzzz
      Surprise, it's a horse running!!
      jk
      • 6 Years Ago
      The new logo looks right out of a comic book. Why not use some comic style font for the word FORD too.
      • 6 Years Ago
      Looks like "NEW COKE" to me!!
      • 6 Years Ago
      I think the new logo is impressive. I know it isn't much of an update, but at least it's not completely different. The redesign is subtle enough to make a difference, but you can't forget, the Mustang is an icon, and will be for a long time.
      • 6 Years Ago
      VW is going to be pissed that their FAST has turned into a pony.

      Knowing Ford's PR department, they'll probably tame the nickname "Fast" down to "Moderately Rapid During Safe Conditions While Observing All Applicable Speeding Laws"
      James Cregger
      • 6 Years Ago
      Like everyone else in the car business ,making it cheaper , and cheaper. No class anymore!!which is it?
      Black is beautiful ,or chrome will kill you?? It is some different , but , at 100 miles an hour , who cares!!!
      tom
      • 6 Years Ago
      the difference is that the 2010 badge is probably made in china....
      P. Farris
      • 6 Years Ago
      As a previous owner of a 64 1/2 Mustang I am interested of course. Unfortunately, all this hype about body design is another example of Ford's conviction that car buyers are more interested in style than in building a car for patriotic Americans who demand better gas mileage. If the 2010 Mustang can't provide 35 MPG, it deserves a "pig" as a badge. God bless America.
      • 6 Years Ago
      If they paid attention to the logo as much to the engineering detail of the car the Mustang would be a much better car. Basically what is new about the Mustang is the body and the logo, anything else is pretty much in the 60s
        • 6 Years Ago
        Nothing has been released about the next Mustang unless you have some inside info. If so please share with us.
        • 6 Years Ago
        Ah, here we go again.

        There's almost NOTHING carried over from the previous generation Mustang, let alone anything from the 60s.

        Yeah, rag on the Mustang because it has a solid rear axle. Do it. I'll wait.

        Done?

        The Mustang has won a TON of races in SCCA with this "inferior" 60s technology, beating scores of Porches, BMWs, Corvettes, etc, 90% of them with IRS. Just because a technology is old, doesn't mean it's bad.

        Chevy's small block V8 is almost 60 years old. Want to rag on that?
        • 6 Years Ago
        Didn't bring anything back from the 60's?? I must be blind, but the visual cues alone for the SN-197 alone is a bastardization of the late 60's Mustangs is a start.
      • 6 Years Ago
      The change to the John Deere logo awhile back was better.
      Granted that was a change from a deer landing to a deer bounding, so it was a more symbolic change.
      • 6 Years Ago
      It would have been interesting if Ford had not announced the change in the logo but made a quiet study as to its effect on sales. Subliminal advertising is very powerful and while most people probably wouldn't have actually noticed the change, perhaps their minds would have and directed them to buy this "more powerful" vehicle.
    • Load More Comments