• Aug 27th 2008 at 9:33AM
  • 22

Peugeot is a long way off from its ambitious target of selling 4 million units annually by the end of the decade. This year its sales projects put it at 2 million, but chief executive Jean-Philippe Collin has a plan in place to reach the targets set out by parent company PSA.

The plan involves expansion on two fronts. Firstly, Peugeot plans on developing new models to compete in segments where it currently does not compete. Collin figures the French automaker currently competes in 72% of market segments, but wants to get that figure up to 90%. Despite Peugeot's sportscar racing program, the company is not prepared to build a pure sportscar any more hardcore than the upcoming 308 RC Z sports-coupe. It is pursuing government funding to develop a diesel-hybrid drivetrain, however, which might be key to its expansion.

Peugeot is also planning on pursuing new markets, namely in China, Russia and South America. However, while a return to the North American market is being considered, especially in light of the weak American dollar, Collin maintains that such a move would still be several years off.

[Source: Automotive News Europe – subs. req'd]

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    • 1 Second Ago
      • 7 Years Ago
      I remember looking at some Peugeot 405 models at a car show in the late 80's. I also remember having the whole Peugeot display to myself.
      • 7 Years Ago
      Here is a question for PSA. If you decide to come back to the USA, why Peugeot instead of Citroen?
      • 7 Years Ago
      If you think the Americans are having a tough time selling their wares in Europe, imagine the task of selling French cars in America.
      • 7 Years Ago
      I dont understand why so many European companies, like Peugeot, can sell in Mexico but not here, we r only a few hours away... Its not like they sell them in Mexico cheaper, they are as expensive there as cars here.
      • 7 Years Ago
      I don't know what's stopping them from pricing their cars using the strong Canadian dollar, then adjusting the price to American.
      • 7 Years Ago
      I, too, long for the return of French cars to the USA. I've had two Peugeots (both 604s), and five Renaults. contrary to popular belief, they are not always unreliable. they do require regular maintainence (something most Americans don't do), and they will run forever. my '78 LeCar had over 200,000 miles in four years, and the only items replaced beyond regular maintainence were a radiator repair ($20), and a set of tires.

      ...and no one does an interior like the French; incredible colors, textures, etc.

      for those who allegedly hate them, how many are speaking from personal experience?

      it's quite frustrating, because I see all sorts of new Peugeots here in Arizona with Mexican plates. so near, yet so far.

      • 7 Years Ago
      France is not looked at too favorably by most Americans at this point in history. The only people who would buy a French car in America are liberal weenies and French transplants. Too bad because the French make some wonderful cars. The time is just not right unless they re-badge the cars and not tell people it is French.
      • 7 Years Ago
      Well... maybe they could start by refraining from building rubbish, overweight, poor handling, unispirational metallic turds and revert to making good cars.

      Or is that asking too much?
      • 7 Years Ago
      wow i didnt realise how many auto makers the US misses out on. alfa romeo and peugeot are just ... sorta.. always out there here in australia... with out 1 million new cars a year...

      hmmm... something to think

      • 7 Years Ago
      They might consider teaming with a manufacturer already in the US. Supply small diesels to a VW competitor or something.

      But none of their cars really excite me.
      • 7 Years Ago
      I meant to say "uninspiring metallic turds" - but I think you all get the idea... oh the heart weeps for a successor to the 205 T16!!
      • 7 Years Ago
      Why couldn't Chrysler platform share w/ PSA just like they are w/ Nissan? At least that way we'd get some unique to our market vehicles as part of the bargain. We'll see how different Chrysler's Versa turns out (how Hornet like can it be?) but by partnering w/ PSA the Frenchies could get some traction in our market w/o the French label. Much like Renault/Nissan. As an added bonus, Chrysler could manufacture Citroen's for French Canada where they'd eat 'em up.
        • 7 Years Ago
        Well that wouldn't happen since Nissan is owned(?) by Renault. And PSA and Renault are always fitting... like siblings.
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