Land Rover sales are tanking along with the rest of SUVs sold here in the States and in Europe, but strong sales in China and Russia are keeping Tata's new luxury SUV brand to within 3% of last year's sales volume. Encouraging sales in emerging markets isn't enough, however, for the Indian automaker to keep from cutting production to hedge against a further worsening of market conditions. In an effort to keep production in line with sales, two shifts have been cut from the Solihull Land Rover plant and 300 workers have been moved to the Castle Broomwich Jaguar plant. Tata is also executing production cuts at the Halewood Jaguar factory where the perpetually disappointing X-Type is produced.
With Land Rover making up all the profits between Tata's two newly owned British Marquees, the Indian automaker is keeping a keen eye on production to make sure the luxury SUV brand continues to bring in profits. If sales begin to slip further, we'd expect Tata to make more drastic cuts, and quickly. Thanks for the tip, Mayur!
[Source: Times of India]