• Aug 23, 2008
Bill Osborne, up until yesterday the President of Ford Australia, is not the only non-U.S. Ford exec taking a walk from his responsibilities at the Blue Oval. Ford Motor Co. of Canada Ltd head-honcho Barry Engle (above) has also chosen to leave the company on the exact same day. The coincidences don't end there, as both men took their respective positions just six months ago in February of this year. While we're not yet sure what role Osborne will be stepping into, his counterpart from Canada is headed to Pennsylvania, his home state, to join New Holland Agricultural Equipment SpA as president and CEO. New Holland is a unit of CNH Global NV -- itself controlled by Italian automaker Fiat.

As we said regarding the open position in Australia: "Ford has not announced a replacement, but the new boss will have his or her work cut out as the Australian market adjusts from its high-horsepower diet to more fuel efficient vehicles." Yeah... that's been going around.

[Source: The Globe and Mail]


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  • 13 Comments
      • 6 Years Ago
      Kinda makes you wonder... it seems a bit like the proverbial rats leaving the sinking ship. Ford will never go completely belly up but you never know how much of the workforce they'll have to toss overboard to stay afloat.
      • 6 Years Ago
      What I don't understand is why we have to be so tightly tied to the American car models and marketing when its been proven time and time again we prefer small cars like those in Europe. But yet we get stuck with large unappealing vehicles that appeal to the USDM market. I'm willing to be even the Mexican car market preferences more closely ties in with ours then the USDM.
        • 6 Years Ago
        Who is we in this case? What country?
      • 6 Years Ago
      ^Eh? Wagoner's made great strides with General Motors. Compare their lineup with that of ten years ago, their manufacturing capability, their overhead.

      Just because GM isn't in the black right now doesn't mean they're not working hard.
        • 6 Years Ago
        That's nothing. What I find remarkable is that Toyota has been so successful, indeed rising all the way to the top; without a single vehicle that is popular (popular defined as selling above sticker).

        It's astounding that there are so many cars unpopular cars sold. Apparently 99% of the population buy unpopular cars.
      • 6 Years Ago
      Sounds like Ford is cleaning up shop.
      • 6 Years Ago
      Man working for these big companies is better then running for government office!
      • 6 Years Ago
      I think this is a result of the culture change at Ford Mullaly has been aggressively pursuing. No longer will you be able to just "put in time" at a post like Ford Australia or Canada and expect to run the show in 5 years.

      It's not that the ship is sinking it's the fact that the ship is being cleaned and reorganized and the rats can't find their way.
      • 6 Years Ago
      We say we want the European models and when Ford or GM tries to bring them over the flop in sales.
      Yes we need good options in small cars with a choice of a manual transmission. We will have to see how the new Fiesta sells. The Saturn Astra isn`t doing well for GM.
        • 6 Years Ago
        I hate to say it, but I think the biggest reason why the Astra isn't selling well is it's a Saturn.

        You can't make boring, ugly, extremely mediocre cars for 15 years, and then even if you suddenly change the whole line-up, expect Mr. or Mrs. Average Clueless Consumer to know that anything's changed. You know, you talk to someone about cars who isn't into them, and they see a Smart and say "what the heck is that", or "What's a MINI Cooper? Who makes that?"

        They should have called it the Opel Astra and left it at that.

        Furthermore, they shouldn't have b.s.'d about finally making the car "you knew America could build". LIE!

        They have barely even advertised it, until now.

        They should have brought over the Opel Astra Sporthatch with the unique roof.

        Lastly, in many cases, GM can't win no matter what they do. Too much bad blood. Look at how long Hyundai has taken to earn our trust? GM has a LOT, LOT of mending to do in the hearts and minds of Americans. Myself included! Volt-shmolt.
        • 6 Years Ago
        The more a read about Astra the more i am convinced that Astra is not selling well because of the way GM executed the whole plan. It is more expensive than competition, Interior is not all that, only two trim levels, stability control is an option which costs $495 Automatic Transmission costs $1,325.

        I know that maybe someone like you needs manual only, BUT most people want Automatic, and this one is too expensive and from what i read is not even all that good.

        I hate to make a sexist statement here, but women only buy Autos, most young guys buy autos , that covers most potential buyers and they are scared off by its price.
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