• 19
Click above for a high-res gallery of the Hyundai Genesis sedan.

Hyundai's first foray into the world of rear-wheel-drive needs to be a success in order to justify the development, manufacturing and launching costs. Hyundai's vice president for product development, John Krafcik, told reports that the automaker expects to sell 50,000 Genesis models annually in the U.S. – 20,000 sedans and 30,000 coupes.

But the Genesis is only part of Hyundai's image makeover. The Korean manufacturer intends to launch its first hybrid model by 2010, equipped with a next generation lithium-ion battery pack. According to Krafcik, "Our first U.S. hybrid is going to be the Sonata," however, Hyundai has no plans to offer the new sedan with a plug-in option. That's a strategy that's served Toyota well, and Hyundai is clearly trying to follow in the Japanese juggernaut's footsteps.



[Source: Automotive News – Sub. Req.]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 19 Comments
      • 6 Years Ago
      "no plans to offer the new sedan with a plug-in option"

      Bad decision in my opinion. They should offer the best possible hybrid which by 2010 will be plug-in.
        • 6 Years Ago
        There is no way the plug-in hybrid is going to be viable for the 2010 model year. Also, you can't expect Hyundai to lead the way in this technology. It's good that they're taking the baby steps necessary to embrace this technology at least.
        • 6 Years Ago
        See "Volt" regarding "biting off more than one can chew"
      • 6 Years Ago
      I wish Hyundai all the best
      • 6 Years Ago
      I'm just hoping for a Kia spinoff of the Genesis, which would mean even more affordable rear-wheel-drive-sedan goodness. Six cylinders only? Not a problem. Offer a manual? Wonderful. Weld a proper cap on the back and make a wagon, and you've made my day.

      I want an affordable wagon that will haul our kids and our stuff and still make me smile in the twisties when I solo to the grocery store.
        • 6 Years Ago
        You should've grabbed a Subaru Legacy GT Wagon while they were selling them in the US. I love mine and hate Subaru for discontinuing it in the Legacy line.
        • 6 Years Ago
        You can get a good discount on a Dodge Magnum SXT.
      • 6 Years Ago
      I hope that Hyundai is successful, I'd hate to see an affordable, attractive, rear drive, performance oriented lineup dissapear from the North American market.
      • 6 Years Ago
      'Sigh'.

      20,000 sedans certainly isn't a 'sigh' to any manufacturer who might have sold a car in the Genesis' price range.
      • 6 Years Ago
      I currently own a 2006 Sonata GLS V6. It's my second Hyundai. It's been a great car, 2 1/2 years, have 40k on it now and not a single problem. I'm glad they are coming out with a Hybrid Sonata. It seems like a logical decision. I wonder if it'll be a 4 cylinder Hybrid or a V6 version? As for the Genesis, I think it is a great value for as much car as you're getting.
        • 6 Years Ago
        yeah we all know how efficient the accord hybrid was! SARCASM ;)
      • 6 Years Ago
      30,000 coupes per year in the USA? Maybe year one... MAYBE year two, but each year? Coupe sales don't normally work like that.
      • 6 Years Ago
      They're on track to sell about 1,200 Genesis Sedans for August. They want to sell 8,000 this year and 20,000 units next year. I think that's attainable, but it will be tough.

      As for the Genesis Coupe, I think 30,000 is a very high goal for a 2-door sports coupe, that costs over $20k easily. I think they should be grateful if they're able to sell 2,000 a month.
        • 6 Years Ago
        XJ - you beat me to the punch.

        20K units for the sedan is doable - esp. if they add an AWD version (there seems to be conflicting rumors about whether Hyundai is going to offer an AWD version, but some sources say that Hyundai is thinking of offering AWD during the mid-cycle refresh).

        30K for the coupe is a bit optimistic, tho.
      • 6 Years Ago
      50k units in the klingon homeworld might be obtainable. But, here in the USA? good luck. It's going to be tough for those who shop in the luxury or near luxury market to take Hyundai's first forray in the segment seriously. And for those looking to move up into this segment, it doesn't have the luxury image yet. Plus, there's the economy... which would keep these folks from spending money.
        • 6 Years Ago
        Sigh. Read the article. They only expect to sell 20K of the Genesis Sedan. The Genesis Coupe -- which will be roughly $10,000 cheaper -- is expected to sell more.
      • 6 Years Ago
      I like the Genesis. If only the leather on the Genesis was available in the Sonata. The leather in the Sonata sucks.
        • 6 Years Ago
        The new one or the old one?
      • 6 Years Ago
      I would like the Genesis Coupe a lot more if it resembled the Genesis Sedan. The sedan's styling is far less boy-racer looking compared to the coupe.

      Besides, if it's the coupe version shouldn't it at least look similar to the sedan?

      Meh, maybe it's just me :/
    • Load More Comments