• Aug 19th 2008 at 10:29AM
  • 36
It is no secret that the automotive industry is hurting for sales to close out 2008. Over the past few months incentives have been thrown out left and right to draw in more buyers. The deals have not done enough to bring folks into the showroom, though. With all the media talk of bleeding Detroit, consumers know that the domestic manufacturers have been holding out on their best offers. Perhaps the memory of 2005's employee pricing incentives has kept many waiting on the fence. With 2009 models heading to dealerships as we speak, General Motors is hoping to end the stalemate. It will be testing the waters of employee pricing yet again beginning Wednesday, August 20th and running through September 2nd.
The employee discount program will apply across all 8 GM brands. Buick, Pontiac and GMC dealers will mark down 91 percent of their inventory on all 2008 models, along with the 2009 Pontiac Vibe and G5, Chevy Cobalt and HHR and, surprisingly, the Cadillac CTS. Chevrolet dealers can unload 90 percent of their 2008 inventory with all 2008 models eligible for the employee price. Cadillac, Saturn, SAAB, Hummer will each have their own stipulations as well, but it is certain that the discount will be widespread. The price reduction varies from vehicle to vehicle, but is typically on order of a few thousand dollars. Additional incentives will also still be offered on some slower selling items, such as, you guessed it, trucks and SUVs. So the question is, will employee pricing get you off the fence and into a dealership?

[Source: GM]

PRESS RELEASE

Celebrating GM's 100th Anniversary: The Employee Discount For Everyone

"The price you pay is the price we pay - not a cent more."

DETROIT - GM today announced the GM 100th Anniversary Sales Event, on virtually its entire lineup of 2008MY Chevrolet, Pontiac, Buick, GMC, Saturn, Cadillac, Saab and HUMMER vehicles from August 20 through September 2, 2008. The event features employee pricing on nearly all 2008MY vehicles, and select 2009MY vehicles in stock.

This program is designed to celebrate the company's 100th anniversary by providing employee pricing to the public for a very limited time. GM's combination of offering terrific MSRPs, and great incentives, offers customers a unique value opportunity as the company celebrates its centennial year and looks toward the future.

"We have 100 years of innovation behind us, but what's ahead is even more exciting," said Mark LaNeve, vice president, GM North America Vehicle Sales, Service and Marketing. "We brought the world electric starters, the fully automatic transmission, OnStar and fuel cell vehicles. It's been a long history of technological leadership, and the result of that innovative spirit is on GM dealer's lots today. To celebrate, we're offering the employee discount to everyone on our 2008 and some of our 2009 models. This is a phenomenal offer for consumers."

Here are the details:

Customers can get employee (GMS) pricing at participating dealers on virtually all remaining 2008MY GM vehicles in stock. 2009MY vehicles eligible for employee pricing are the Chevrolet Cobalt and HHR, Pontiac Vibe and G5 and Cadillac CTS.
Special stickers will be in vehicle windows at participating dealerships that show the bottom-line price customers will pay, taking into account the employee (GMS) price and all applicable incentives and rebate offers.
Excludes: 2008MY medium-duty trucks and most 2009 MY vehicles.

Customers should visit their neighborhood GM dealer for complete details and offer restrictions. For more information about GM's current offers, visit: http://www.gm.com/vehicles/currentoffers/


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  • 36 Comments
      • 7 Years Ago
      Things like this really bring out those who want to find negative things to say about GM.

      This is just a year end clearance. Everyone company is doing them. In the last 48 hours I've seen ads for Lexus, Honda and Mazda's year end clearance. Mazda is clearancing everything except the MX-5 hardtop and the Mazdaspeed3.

      GM is calling it employee pricing because customers have responded well to this in the past, snapping up a lot of vehicles. But in reality, it's just the same kind of markdowns you'd always see on last year's stock.
      • 7 Years Ago
      BTW, does anyone know if they are keeping the current rebates on the cars with employee pricing?

      If they are, you can get a Hummer H3 for $10200 under sticker. Gas prices are meaningless when you get that kind of discounts.
      • 7 Years Ago
      I already get the GMS discount. The prices are totally outstanding. Last month I got a $5000 discount on a new HHR for my Mom.
      • 7 Years Ago
      No, in the northeast, its end of summer and that means winters coming. Many of us like to enjoy our new cars from spring to fall before the snow, and in some cases salt, eat away at our new shiny bad investment ;)

      "So the question is, will employee pricing get you off the fence and into a dealership?"
      • 7 Years Ago
      "2009MY vehicles eligible for employee pricing are the Chevrolet Cobalt and HHR, Pontiac Vibe and G5 and Cadillac CTS."

      Strange the CTS and Vibe are on the list....

        • 7 Years Ago
        Shows how dire things have become. There goes the resale value for all those Cadillac buyers. Hope they didn't pay full sticker for those things.
        GM was never able to wean itself off incentives and we see the same old song and dance.
        Things are bad and will get worse. Bankruptcy by November unless the govt steps in... I'll wait for the going out of business sale.
        • 7 Years Ago
        It's on the list, but that doesn't mean it's on the lot.

        This is only for 2008 cars on the lot. If any dealer has a CTS they ordered in a funky color or with a strange options config and so it didn't sell, this will help them sell it.
        • 7 Years Ago
        My question is this, why offer discounts?

        This is how i see it, first of all GM should cut the MSRP on the website, so people KNOW that the price is down, otherwise dealer may fool costumers into paying more.


        Second, why offer discounts? Why not just lure a buyer in with some LUXURY freebie. Example, why not advertise on TV (nationally) that if you buy a Cobalt you have a chose of a free navigation system or a free Power sun Roof or a free 6 CD premium audio. Or no charge for Automatic Tranny.


        I think free LUXURY options will work better at attracting costumers that cash back or price off.
      • 7 Years Ago
      it is about the middle of the end now for all the big 3. its a shame. they dug their own hole, climbing out is out of the question anymore.
      • 7 Years Ago
      I have to laugh at all the "desperation" comments aimed at the "pathetic" domestic manufacturers.

      as they say on those Law and Order shows; I'll take it under advisement.

      if this desperation is limited to the pathetic domestics, why did I get a $15,700 discount on my new 2008 Nissan Titan pickup with an MSRP of $29,255? the net cost was $13,555, plus tax and license.

      Nissan didn't call it "employee pricing", but it was still an incredible deal, no matter what you call it. it broke down this way: rebate, $5,000; dealer cash, $5,000; bonus cash, $1,000 (over 4th of July weekend), conquest cash, $1,500 (own another make of full size pickup);, and discount from MSRP to triple-net invoice (all holdback out), $3,200.

      the REAL truth is that this is affecting EVERY manufacturer, not just the big 3. it has nothing to do with fuel economy (no shortage of anything except the Prius), and everything to do with the national economy.

      AZMike
        • 7 Years Ago
        It's worth noting that GM is bring back employee pricing on EVERY vehicle they sell. While it is entertaning to bring up non domestic truck discounts as a one sided argument, it's just a bit more realistic to note the stark contrast between discounting trucks, which everyone domestic or not, are doing, and discounting your ENTIRE lineup.

        I'm not sure if you noticed all those non trucks in the showroom without the massive discounts as well.
        • 7 Years Ago
        zamafir,

        to the Titan, please add the Armada, Frontier (4 and 6 cylinder), Xterra, Pathfinder, and Quest minivan.

        they all qualify for the additional $5,000 in dealer cash, too; not just the Titan.

        perhaps we should also worry about Nissan's health, since they are also giving hefty incentives, right?

        AZMike
      • 7 Years Ago
      Bad news, but at least, they are only on the 2008's. To keep factories humming, you need the dealers to order. Simple.

      Resale value is more affected with cheap leases and selling the vehicles coming back thru auctions . The story is different when the customers own the vehicles. Nevertheless, this is less than ideal situation.

      Too many manufacturers in USA share the same pie. If nothing is done about this industry, this last manufacturing bastion will vanish, along with 1 job out of 7 in the US of A. You may have your opinion on this, be against GM Chrysler or Ford, but the hard earned money from the US citizens will be used to fund the huge liabilities those corporations incurred over the years (Pensions, health care for ex). Which alternative is the best remains to be seen.

      Remember, if only one of the three fails, the domino effect will ripple to the remaining others. The customers will simply cease to buy from any US manufacturer (Honda and Toyota are not US ; their Headquarters is in Japan ). The media will spread such a plethora of bad news and predictions that any of the big three remaining will die.

        • 7 Years Ago
        Or perhaps 1 crumbling would create a void that would need to be filled, which would probably work out of all the remaining auto makers.
      • 7 Years Ago
      What does this add up to? Toyota just announced 25% off the Tundra and Sequoia
      • 7 Years Ago
      Is there any way to find out what the EP would be without having to go into the dealership? I'd really like to see what the Vibe GT and Cobalt SS come up to after discount.
      • 7 Years Ago
      GM's only hope is to hire the guy who prayed for lower gas prices to pray for people to buy their products.
        • 7 Years Ago
        Yeah, you must be a CEO yourself with such brilliant comments. God damned internet.
      • 7 Years Ago
      They're doing it on the 2009 CTS because there is already a glut of them on dealer lots. Since they made no big changes for MY2009, they were produced much earlier than many were thinking, so GM is simply standing by their Cadillac dealers and giving them a way to clear out everything so everyone will order more cars.
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