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Hyundai releases teaser of extra large Equus sedan
Until now, we've had to be content with only spy shots of Hyundai's Equus replacement, usually in heavy camouflage. But now we're treated to the image you see above, though the camo has been replaced with heavy shadows and a glaring spotlight.
Don't bother taking it into Photoshop to bring out more detail on the bulging fenders or the big upright grille. We tried and there's just not a whole lot of info there to work with. But Hyundai-Blog says the company is going to make a full presentation of its largest, most powerful sedan in February. Expect the car to have a 5.0L engine with between 400 and 420 horses and an optional supercharged 5.5L V8.
[Source: Hyundai-Blog]
Reader Comments (Page 1 of 3)
Soccer Mom 8:56AM (8/18/2008)
Hyundai is growing
Reply
Flashpoint 11:57AM (8/18/2008)
For $40,000, the Hyundai Genesis with Technology Package is a better car than numerous vehicles you could name for its size and what it offers.
Problem with Hyundai is, no one respects it yet. They have to prove themselves with the Genesis before people take them seriously. The difference between Toyota and Hyundai is that when Toyota launched Lexus, they not only spent over a $billion designing the launch model, they had a brand new NAME which quickly became trendy.
Conor 3:54PM (8/18/2008)
wanted to get this high in the comments... I flipped the colors, which I think helps to see the lines of the car.
http://i122.photobucket.com/albums/o246/conoroncars/434d3c70.png
homunculus 8:59AM (8/18/2008)
they should have harry potter pose naked on it for their ads
Reply
Matty 9:33AM (8/18/2008)
.005% of autoblog posters will get that joke
Dan 10:04AM (8/18/2008)
lol
Rainy99 10:11AM (8/18/2008)
Awesome. Best post on Autoblog yet.
adrenalnjunky 10:45AM (8/18/2008)
I was going to post something similar, but the OP beat me to it. Actually since the Daniel Radcliffe/Equus storyline hit on Foxnews and CNN.com this week, that's the only reason I got it, and I actually consider myself a fan of the HP stories.
Randy 10:49AM (8/18/2008)
I'm part of the ".005%".
XJ 11:52AM (8/18/2008)
I don't get it :(
Torrent 5:25PM (8/18/2008)
I'm sad that I actually get that joke. I'm also even more sad that I know what Equus is.
Atomicbri 7:54PM (8/18/2008)
ROFL!! That was a good one!! I got the joke so I must be part of that nth of a percent...
Bryan Campbell 10:00AM (8/18/2008)
i found this could this be it or is it just a fancy Genisis drawing?
http://www.carspace.com/flatibby/Albums/Hyundai%20Picts/national1166026627_2.jpg/photo/v./photo.jpg%20border=
Reply
Red 9:13AM (8/18/2008)
Forgive my ignorance, but the Equus was a home-market car, no? If they're making a full presentation of this, does this mean it will be showing face at the Chicago Auto Show because of their intent to debut in February and will this slot above the Genesis sedan here in the states? If so, I don't think anybody saw a 420+hp Hyundai that wasn't tuned by some guy who was frustrated he didn't have the abundance of parts aftermarket parts a Civic had, coming. To top that off with an optional supercharger, for maybe 450-475hp? From a HYUNDAI? What's the world coming to? Lol
Seriously though, time for them to change their logo from that mutant melting "H" to something a bit more fitting of their recent luxury blitz.
Reply
almost Dr. G.. 9:39AM (8/18/2008)
you mean like honda's "H"? because i hate to say it as a previous honda s2000 owner but hyundai is making better looking cars (pilot, ridgeline, the new line of acuras).. and we've all watched their evolution in front of our own eyes..
Red 10:14AM (8/18/2008)
I never said anything about Honda's logo because it's irrelevant to anything in this blog post, so I'm not quite sure what point you're trying to make. Nowhere on the Genesis sedan's body does it say "Hyundai". The only thing that lets someone know you're driving a Hyundai is the giant Hyundai emblem sitting on the trunklid. My point is it seems very out of place on the Genesis sedan, and I'm sure it will seem very out of place on the new Equus. Hyundai has made great strides, but they're in a similar situation with GM. They made crappy cars for so long, a majority of consumers don't care they're not crappy anymore. They've associated the name--and subsequently, that emblem--with some very extreme negative connotations. Plus, after seeing the car, the emblem's design itself cheapens the car overall. I suppose that's what they call the "snob factor".
mr.ed 10:58AM (8/18/2008)
Maybe it will have Twin-H Power, which got Hudson numerous track victories before Chevy's V8 came on scene.
Seriously, what impact would they make on this market? This is some rarified territory. Maybe they could develop something unreliable and undecipherable, like BMW, or stuffy and incredibly expensive to service, like Benz. How about some crappy fit and finish, like the Brits or Italians, or imitation wood, like Caddy. I've been unimpressed with the segment, which uses painted plastic to simulate metal, like the cheapest cars on the market, and inordinately expensive routine service.
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Bondtastic 9:50AM (8/18/2008)
Hyundai is turning into the car company I would want to run:
A small FWD entry sport car (Tiburon)
A small RWD economy car (Genesis Coupe)
A midsize - large RWD spacious sedan (Genesis Sedan)
and now
A large (I am assuming) RWD top of the line (but still sport) sedan.
In between are a number of CUV / SUVs, FWD smaller eco boxes to satisfy the people that think a car is for going from point A to point B.
Damn right Toyota and co. should be worried
Reply
JayC 9:55AM (8/18/2008)
ToMoCo said they see Hyundai as their #1 threat.
EbaumsWorld 10:37AM (8/18/2008)
A small FWD entry sport car (Tiburon) ( Not making it anymore and it is not a sports car , I own one)
A small RWD economy car (Genesis Coupe) (Small? economy? lolwut )