- Aug 16, 2008
Fuel costs shift Toyota product plans, FJ Cruiser and new Supra dead
An existing product that won't see a successor is the FJ Cruiser. The FJ is a niche product in a rapidly shrinking SUV segment and the similarly sized 4Runner has already been redesigned for 2010 so the FJ will bite the dust. In the big trucks production is being slashed and smaller, more efficient base engines get more emphasis than the big 5.7L V8. Instead of all of these formerly hot selling and high-profit vehicles, even more small cars like the new 5-door Yaris and the new 2010 Prius, will become the focus of Toyota's attention and production capacity.
[Source: Automotive News - Sub. Req.]