• Aug 15, 2008
Click above for a high-res gallery of the Toyota FT-HS concept.

A report by Automotive News detailing Toyota's future products reveals that the automaker's focus will be realigned to meet new fuel efficiency standards and limiting high-powered and niche offerings.

On the hybrid side, the new Prius will debut in Detroit, with sales beginning in the spring of 2009 as a 2010 model. The nickel-metal hydride battery will remain, and because of that, the plug-in model will be delayed until a lithium ion battery is offered. The new Prius will be packing the Corolla's 1.8-liter four cylinder and the car will be an inch wider and a half-inch longer. The second hybrid model might not come to Detroit, but development is currently under way and sales will be limited to Japan.

The Supra revival has been shelved due to high mpg requirements, allowing Toyota to focus on its RWD coupe, jointly developed by Subaru. Also, there's only room for one body-on-frame SUV from the automaker, so the 4Runner will be re-engineered for the 2010 model year, will debut in either New York or Chicago, and the FJ Cruiser will complete its lifecycle and be dropped in the next few years.

The Sienna and Venza will be equipped with hybrid drivetrains in 2012, with the Sienna receiving a facelift late next year, along with more cargo space and room for third-row occupants.

The report goes on to state that the Corolla will be redesigned in 2013, along with the Matrix, the next Camry will receive a facelift in 2010, with the new model debuting in 2012, and the new Avalon will debut in 2011 as a 2012 model.


[Source: Automotive News – Sub. Req.]


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  • 54 Comments
      • 6 Years Ago
      Don't tease me with these photos, damnit! I love both the design and the specs of the FT-HS way too much to see it die
      • 6 Years Ago
      the 2GR-FSE is the IS350 V6
      • 6 Years Ago
      F@*K You Toyota. No Supra. You leave me no choice but to buy a 370Z (unless of course Mazda comes out with a new RX-7 which is another automotive unicorn)
      larry miley
      • 6 Years Ago
      i absolutely love my aw11 mr2
      Michael D.
      • 6 Years Ago
      A shame about the FJ, but I believe that it will remain until it's lifecycle runs out.

      A bummer about the Supra - over before it even started - but they'll be a RWD coupe with Subaru's help, and it looks like Lexus will be the high-performance RWD coupe division with a reported coupe & hard-top/convertible version of the IS and the upcoming, yet slightly delayed LF-A (which will now likely debut with the Acura NSX successor to attempt to seal some it's thunder).

      The Avalon - a redesign in 2011 or 2012 (different sources) I can't understand something: a recent article stated that the Lexus SC coupe was to end and not be raplaced, as well as the Toyota Avalon. The Lexus SC is a fine coupe, but is now at the end of it's lifecycle, a lame-duck if you will, and aforementioned Lexus peerformance coupes will more than fill it's void. The Avalon, a fine sedan, but past articles indicated that it would be dropped and succeeded with a long-wheelbase Camry. This seems to contradict itself. Does anybody know any information or have answers?
      • 6 Years Ago
      "The Supra revival has been shelved due to high mpg requirements, allowing Toyota to focus on its RWD coupe, jointly developed by Subaru."

      Obviously some on here are missing the point. RWD coupe. An affordable sports car. I'm sure the Supra would have been great but it would realistically have to be bigger and badder than it past models. I don't think that what Toyota lneeds now, so it can wait. A rwd coupe with either a Subaru engine or Toyota engine seems much better.
        • 6 Years Ago
        Toyota don't have an engine for it though, think about it. Not only do they not have any decent engines for an FR setup, they actually have no "sporty" engines at all left that are NOT V6 (I hope the new coupe is an I4 - which it should be since it's being designed in part by Subaru).

        Toyota's last sporty engine was the 2zz, used in the Celica.
        • 6 Years Ago
        @ rypt.

        The Lexus IS-F's V8 is well liked among reviewers. High-revving like the Audi V8.

        The only thing Toyota really lacks is a manual transmission. The IS-F is 8-speed automatic.

        And FYI, Subaru uses an H-4, not an I-4.

        • 6 Years Ago
        The V8 might well be well liked, but I'm not a V8 person. I prefer I4/I6/V6 with turbo/sc.
        • 6 Years Ago
        I know Subaru uses an H4, but that pretty much means that the Toyota variant will get an I4 to make things easier. A V6 would fit, but will not go well with the "budget" RWD idea.
        Hence why I'm wondering what engine it'll use on the Toyota side.
      • 6 Years Ago
      I'd rather kill the 4Runner and keep the FJ.
      • 6 Years Ago
      *tears for FJ*

      Besides the Prius, the FJ is the only thing they have going with an ounce of style. It should just be downsized to match the Wrangler... which is the size iit should have been in the first place. The original LandCruisers were awesome in their own right, despite being knock-offs of the American Jeeps.
        • 6 Years Ago
        It also was too pricey. Extra doors too gimmicky.

        Honestly, it was just too much. The original Land Cruisers made their name based upon reliability, toughness, capability and simplicity. Toyota took a lot of this, replacing it with gimmickry and fancy stuff that wasn't really useful or worth paying for on an offroad vehicle. It just failed to be a real FJ.
      • 6 Years Ago
      Anyone who did think, does think, or continues to think the Supra is coming back any time soon is and has been annoying and wrong since 2004.

      As of 2006, the 2JZ isnt even made anymore; neither is the 3S-GTE, the 1JZ (turbo or not) or even the 1G, which was made since 1979. Even if it was made, it would have a V6 or V8, most likely be N/A, though would at least have a Yamaha "G" head.

      Toyota is a radically different company from what it was 10 years ago. They are about success and profits, not fun. They killed the Celica, which was around since 1970, and the MR2, which was mid-80s. It doesnt make sense for them to make a car that wont make big profits, especially if it goes against the company's hybrid fetish; besides, nobody in their target audience would like it.
      • 6 Years Ago
      I thought a good week ago the Avalon was cancelled.

      ????
      • 6 Years Ago
      I can't say that I am surprised... they act more and more like a US auto company going after the current market strongly and ignoring having a balanced portfolio of cars.

      Their mishandling of Scion will bite them in the ass.

      At the same time, an AE86 revival is pretty much their last hope of not becoming the Japanese Buick.
      • 6 Years Ago
      Another mistake by Toyota. Have they abandoned the concept of long-term plans?
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