- Aug 14, 2008
Officially Official: Pontiac G8 ST it is
We often go poking around General Motors' media resources, so imagine our surprise when we were searching for something totally unrelated and found fresh images of Pontiac's iteration of the Holden Ute. Still warm like just-baked cookies, the images show off a great looking dark-hued modern-day El camino. And for what do we deserve a new batch of G8 ute pics? They accompany word from on high that the official name for this trucklet has been decided. Meet the Pontiac G8 ST.
You may remember that GM solicited submissions, or rather suggestions, for what the G8 ST should be named. But after months of waiting and however many submissions, the best they could do was G8 ST? That's the name they started with! Now we feel all cheap and used, like GM knew what they were going to call this thing all along. Whatever, it will be holding court as the king of awesome in your local Pontiac dealer's showroom in late 2009 as a 2010 model. The 74-inch cargo bed and 3,500 lb towing capacity will allow you to haul more than just ass, though the V8 will surely facilitate that nicely. Pontiac's official press release can be found after the jump, and those new high-res images are in the gallery below.
Pontiac G8 ST at a Glance
- Sports car with truck-like cargo and towing capabilities
- V8 engine with Active Fuel Management linked to six-speed automatic
- 74-inch cargo bed and 3,500 lb towing capacity
- Estimated fuel economy near top of vehicles with comparable cargo/towing capacity
- Available in late 2009 as a 2010 model
PONTIAC NAMES ALL NEW SPORT TRUCK THE "G8 ST"
Segment-Defining Vehicle on Target for Late 2009 Launch
Detroit - After sifting through more than 18,000 possibilities, Pontiac has chosen to keep it simple, naming the recently revealed G8 sport truck the "G8 ST."
Thousands of fans submitted suggestions during a "Tame the Name" promotion, which delayed a final announcement until each possibility was considered and cleared for possible trademark use.
"Frankly, we were blown away by both the volume and quality of the names that were submitted," said Craig Bierley, BPG product marketing director for cars and crossovers. "'G8 ST' was one of the most popular suggestions, plus we noticed a far broader trend toward simple, easy-to-remember names."
"El Camino" was also a sentimental favorite, given the G8 ST's resemblance to the classic Chevy.
"We actually thought very long about El Camino," said Bierley. "In the end, we felt it was more appropriate to honor the El Camino's unique place as part of Chevy's heritage and not use that nameplate on a Pontiac."
Perhaps the ultimate reflection of the blurring line between cars and trucks, the G8 ST will create a unique niche segment in the marketplace: a sports car with truck-like cargo and towing capabilities. Sharing the basic architecture and 361 hp V8 engine as the G8 GT performance sedan, it will offer a 73.9-inch cargo bed that has 42.7 cubic feet of cargo space and can carry a payload of 1,000 pounds (453 kg) or tow a 3,500-pound (1,587 kg) trailer.
Thanks to its six-speed automatic transmission and Active Fuel Management system, the G8 ST should offer some of the best fuel economy numbers for V8-powered vehicles with similar cargo/towing ratings while still turning in zero-to-60 times of 5.4 seconds.
The G8 ST will be available in late 2009 as a 2010 model and will be backed by GM's industry best 100,000 mile, 5-year powertrain warranty. Pricing will be announced closer to availability.