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With Ferrari's road and race cars taking advantage of the latest emerging technologies, someone inside the marketing department in Maranello has taken the bold initiative to bring the company's PR into the same realm by utilizing popular electronic media. For its latest supercar, the highly-anticipated Ferrari California, the company has been releasing bits and pieces on a dedicated, flash-enhanced website, and the latest installment has just hit cyberspace.

For this episode, Ferrari has teamed up with the wiz-kids at Polyphony Digital who are the brains behind the Gran Turismo franchise. They offer up an adrenaline-pumping virtual reality video of the California racing through the virtual streets of Gran Turismo 5 Prologue in the same style as the game's intro. And now that they have the car scanned, it shouldn't be long before you can download the California on your PS3 to drive in the game. We hope. Follow the Source link below, click "virtual test drive" and "play film" to watch the clip. Oh, and clear some time in your schedule, because the video will make you want to play video games all weekend. Enjoy.

[Source: Ferrari]

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    • 1 Second Ago
      • 6 Years Ago
      comeon Ferrari you can make a better looking car then that.

      If you ask me the Enzo and the F50 didn't even look good.

      To me good looking Ferrari's are the F40, the F360 and the F430.
      • 6 Years Ago
      I'm waiting for Killzone 2 to hit the shelves before I pick up my PS3, but will be buying this game at the same time. Played every one of them since GT1, and still can't get enough.
      • 6 Years Ago
      Seems like only the video folks got ahold of the california to model since there is no audio track of the engine note present. When are folks going to learn that the volume control in cars like these is supposed to be under the right foot? Engine sounds > generic techno, people!
      • 6 Years Ago
      Am I the only person that is completely unimpressed with this vehicle?
      • 6 Years Ago
      Whatever, I want the video of the real car driving. With no music except the Italian 8 cylinder singing.
      • 6 Years Ago
      Great, I have the game. Cant wait to see if it will be available :D

      • 6 Years Ago
      Nope. Didn't make me want to go home and play video games.

      Didn't even make me want a PS3 and GT5.

      I'll stick with my 360 and FM2 for now, thanks.

      BTW car still looks ugly.
        • 6 Years Ago
        kids this day. let me tell you something. videogame consoles is like choosing between catholicism and Judaism, people tend to stay with whatever they started with. the gt5 prologue looks fantantastic, I have it but i got to say it lacks cars, tracks and online needs a bit of work. well its basically a demo. i hope the real game comes with with more tracks, including top gear track which it is and cars a lot of cars.
        • 6 Years Ago
        Wow, is there any site console fanboism can't sully?
        • 6 Years Ago
        Doesn't look like it.