Ford's Fields to explain plan for making money on small cars
The entrance of MINI into the U.S. market earlier this decade proved that Americans were wiling to pay more for small cars, certainly enough to be profitable. The key is cars have to be desirable, good looking and have the features customers have come to expect. While Ford's latest Focus may miss out on the good looking part, it does have plenty of features - like SYNC - and people have demonstrated a willingness to buy it. The average transaction price that people are actually paying for the Focus has risen by $1,000 and Ford intends to make money on cars like this and the upcoming Fiesta by providing a good driving experience rather than just a box. What a concept!
[Source: Detroit News]
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