• Aug 7, 2008
Lending further credence to earlier rumors of platform sharing between Chrysler and Nissan, The Wall Street Journal reports that Chrysler is in talks to base its next mid-size sedan on the next-gen Altima platform. Chrysler's "Project D" focuses on finding or designing a suitable replacement for the current Sebring and Dodge Avenger, models which have fallen on their faces with consumers. Other rumors point to Fiat being the chosen platform-supplier. After all is said and done, Chrysler could have a line-up which consists of a small car from Chinese automaker Chery, another small car from Nissan, a mid-size sedan from Nissan and a line of full-size sedans, pickups and SUVs of its own design. While Chrysler's main goal is to become profitable once again, there is certainly some danger in becoming a re-brander of cars from other companies, especially in the hotly-contested mid-size sedan market.
[Source: The Wall Street Journal]

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    • 1 Second Ago
      • 6 Years Ago
      Remember AMC?
      • 6 Years Ago
      Why did the avenger & sebring fall on their face.
      1) No hope in having a VW2.0L CRD in north american market that will allow 28 city 46 highway mpg.
      2) No 2.4L + 2 mode hybrid available.
      3) R/T 3.5L H.O. isn't at the same output as the 300M at 350hp and no manual trans for SCCA people. R/T needs to be road and track not just a top model status. A automatic version with power everything should just be a limited edition. R/T should be base model without A/C but beefed up brakes & suspetion. With added hard points for bolt in rollcage.
      What Dodge needs is a V-6 3.0L-3.5L with MDS + turbo charger. So under no load and light load there is no turbo boost and it's a 3 cyl. Then with boost it's 380hp @ 5000 for a true sports car performance.

      For me it's not the basic looks of the vehicles that making sales slump. It's the package they offer.

      I'd love to see a base model VW2.0Lcrd 138hp 229lb-ft and top models MB2.2Lcrd. 2008 C220CDI = 170hp 295 lb-ft for over seas market.
      Chrysler needed to offer better fuel mileage and performance. Plus for some a better interior for top models.
        • 6 Years Ago
        Sebring and Avenger fell on their faces because in addition to being butt-ugly, they are crappy cars.
      • 6 Years Ago
      thanks god that they finally put an axe on those butt ugly sebrings and avengers; but nissan got a real bad deal here as big truck market are in the toilet these day......do ppl still crave for a hemi engine?
      • 6 Years Ago
      The strategy seems somewhat similar to what Citroen/Peugeot have used rather successfully over the past several years. Haven't a large number of their platforms and/or engines been the result of partnerships?
      • 6 Years Ago
      To make money on the Nissan-based cars, Chrysler probably would like Nissan to build them in its US plants, at considerably less cost than the old and UAW-tied Chrysler plants.
      UAW -- if you cant get the retirees and the oldtimers to agree to something that works, be prepared to have the jobs lost in bankruptcy anyhow.