• Aug 6, 2008
Click above for high-res gallery of 2009 Ford Edge

The blind spot has been a consistent safety issue for automobiles since before the invention of the C-pillar. Some automakers have recently tackled the problem with complicated warning systems that beep when your blind spot is about to cause an accident. Ford is taking a different but no less effective low-tech route with the introduction of its Blind Spot Mirror on the 2009 Edge. The technology behind the Blind Spot Mirror is simple; it's little more than a secondary convex mirror in the top right corner of the traditional side mirror that gives a clear view of what before was only visible by craning your neck left and right. We've seen this type of tech used before on aftermarket mirrors for towing applications, but it makes just as much sense on an unencumbered passenger vehicle.

Ford came up with the mirror in response to its own customer research that showed drivers were 76% more confident behind the wheel when using the mirror. The overwhelmingly positive feedback has led the Blue Oval to introduce the Blind Spot Mirror across its lineup as quickly as possible, starting with the 2009 Edge. Check out Ford's official presser after the jump and view the '09 Edge in our gallery below.


[Source: Ford]

PRESS RELEASE

DEARBORN, Mich., Aug. 6, 2008 - Ford is moving quickly to address driver demands for increased visibility with an industry-first innovation, the Blind Spot Mirror, pulling ahead the feature's introduction by one year to launch this fall as standard equipment on the 2009 Ford Edge.

"Ford is committed to delivering innovative features that provide a better driving experience for the customer," said Derrick Kuzak, Ford group vice president, Global Product Development. "The Blind Spot Mirror is the latest example of our strategy to move fast and to be industry leaders in enhancing the ownership experience."

Ford's Blind Sport Mirror answers customers' demands for better visibility as they change lanes or parallel park. This affordable technology will debut on the 2009 Edge later this year and eventually will be offered on several future Ford, Lincoln and Mercury vehicles as standard equipment.

Blind Spot Mirror

The Blind Spot Mirror is a traditional side view mirror designed with a secondary convex spotter in the top outer corner, which provides a view of the driver's blind spot. When traffic enters the driver's blind spot on either side of the vehicle, it is visible in the secondary convex mirror, alerting the driver of potential danger.

Ford's push to develop the Blind Spot Mirror and migrate it across its lineup comes as a result of careful customer research, said Kelly Kohlstrand with Ford's Advanced Product Marketing and Technology Planning team.

"We're committed to offering new features that address unmet customer needs," Kohlstrand said. "Customers told us that visibility is important to them and that they specifically desired a more effective outside rearview mirror."

Early drive clinics conducted by Ford show that the Blind Spot Mirror is a feature that customers want and value. Nearly 76 percent of focus group clinic participants said the mirror improved their confidence while driving. In addition, the participants said the learning curve or adjustment to the using the Blind Spot Mirror was minimal.

Ford's Blind Spot Mirror provides a more seamless solution than present aftermarket offerings, as it uses one continuous glass surface and is robust to the elements. The factory-installed spotter mirror is specifically designed for the vehicle - car or truck - it provides an optimized field of view.


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  • 61 Comments
      • 6 Years Ago
      looks more like the top left corner.
      • 6 Years Ago
      I prefer to have properly adjusted mirrors, for free.
      • 6 Years Ago
      i used to drive a little mercedes Benz A klasse in europe, it had a mirror that at the outside inch and a half to two inch mark curved out just a hair to give you a much wider angle and a view of the blind spot. but because it was a smooth transition and not a completely seperate mirror i found it to be much nicer and easier to use then the mirror in a mirror which ends up using regular mirror surface (making it less useful) for the to small blindspot mirror. i was amazed at how well the little mirror on that mercedes worked and have missed it ever since. i feel like the mirrors on my merican car don't allow me to see much of anything!

      wonder why no one else has done this with a side view mirror, it was the only thing about that little car i really liked!
        • 6 Years Ago
        Greg, that's interesting because my Dads (US market) SAAB has just that type of mirror. He hates it though. Of course, he knows how to properly align mirrors.
        • 6 Years Ago
        Those mirrors aren't legal in the US. They are pretty standard in Europe. US government has been stopping the use of them here because they basically don't know how to label them. We call them aspheric mirrors. They are convex on the inboard side and transition into an aspherical curve towards the outer edge.
      • 6 Years Ago
      It's about FRIGGEN time! I've been adding aftermarket spot mirrors like this to the corners of my car's mirrors for years. If anyone has ever driven a truck for a living they know the added security of being able to glance in that litle mirror and have a better perspective of what's around you. I don't think it's being lazy, I think it's practical. Kudos to Ford for doing what should have been done all along.
        • 6 Years Ago
        Those little mirrors are not needed. Adjust your mirrors properly and the only thing that can hide in your blind spot is a pedestrian or maybe a Smart car.
        • 6 Years Ago
        Same here. First thing I do when I get a new vehicle is drop $3 at Autozone for a pair of the little stick-on convex mirrors.
      • 6 Years Ago
      now they make the mirror standard and jack up the msrp by $300.......good jib Ford.
      • 6 Years Ago
      When they were first testing this in the lab, did they see the impending $4 gas coming and still did nothing to alter their product line?
      • 6 Years Ago
      What's next, factory Xmas tree air fresheners?
        • 6 Years Ago
        Props to Ford for answering a long ignored problem. Id prefer a "new car smell" spray or air freshner ;)
        • 6 Years Ago
        Factory naked lady mudflaps! Super Sweet!
        • 6 Years Ago
        Factory beaded seat covers!!! YES!!!
        • 6 Years Ago
        Maybe factory crown shaped dashboard air fresheners as well.

        For the luxury cars of course.
      • 6 Years Ago
      " with an industry-first innovation, the Blind Spot Mirror..."

      Don't a few models (Azera, etc.) available in the US already have this feature?


      • 6 Years Ago
      I wonder how much this will cost? If a extremely small refrigerator costs as much as the one in my house (I'm looking at you Flex...), then this should be extremely overpriced as well.

      But, maybe people will pay hundreds of dollars to NOT have to look over their shoulder...
        • 6 Years Ago
        I've been using that system for years now.
        I love it.
        Wife hates it, so every time I driver her car I make sure to screw up the mirrors for her.

        Only failed me once because a motorcycle had taken up residence in my right blind spot, but I still do a visual check before I change lanes, so I saw him.
        • 6 Years Ago
        And to top it off, Matt likely longs for a Mustang!

        Someone's a closet Ford fan!

        Matt..... It's okay! You can come out! We'll still be your virtual car buddies! :) Just say "I LOVE FORD" or "FORD COUNTRY IS MY COUNTRY TOO" or maybe "I WON'T QUIT YOU"....

        • 6 Years Ago
        Matt... (first poster). I think you just showed how no matter what is said about Ford, you'll bash them! Nice way to show your colors!

        Thank God Ford is addressing a challenge with a "standard equipment" solution that makes it possible for everyone to afford the luxury of seeing in their blind spot without spending big bucks on alert systems, fancy flashers and other techno gadgets and respectively saving lives and saving accidents from happening, even though it could be corrected on most-any car with proper positioning of the mirror!

        Good Job Ford
        • 6 Years Ago
        "This affordable technology will debut on the 2009 Edge later this year and eventually will be offered on several future Ford, Lincoln and Mercury vehicles as standard equipment."
        I'm guessing not much if anything since they plan on making it standard equipment.
        • 6 Years Ago
        Don't even need to turn your head, just properly adjust your mirrors! I still glance before I merge because it's wise to not put 100% faith in mirrors, but with your mirrors adjusted more outward than most people position them (you should not see the sides of your car in your mirrors) you can eliminate blind spots, at least as they relate to the lanes directly adjacent to yours.
        • 6 Years Ago
        Interestingly, this is really only useful as most drivers do not use
        their mirrors to fullest of their ability. The guys over at Car Talk
        explain it very well:
        http://www.cartalk.com/content/features/mirrors/step1.html

        You too can have this amazing "feature" on your car ... now!
        • 6 Years Ago
        Cost for the feature probably pretty low since it's being taken standard across all vehicle lines. Would it be worth $10-20 to you or pretty much nothing? Does seem like it would make more sense to just change the US laws and allow convex glass on the drivers side like most countries do. That would probably give similar performance cheaper
      • 6 Years Ago
      Why pretty much every car doesn't have this is beyond me. Even in my small 2-dr with great visibility I always turn the neck to look in my blindspot.
        • 6 Years Ago
        Adjust your mirrors outward more and you'll be fine.
      • 6 Years Ago
      They've had these in certain European / South American cars for years. Surprised Ford is calling this "new technology" when they sell cars in those markets and certainly knows what the competition offers.
        • 6 Years Ago
        actually skine, they do

        "with an industry-first innovation, the Blind Spot Mirror"

        industry first.. HAHA! they have been on cars over here in europe for decades!! my 2001 renault has one which is all one mirror which simply has more curve at the extreme, and it works a treat as well as looking much cleaner.. Ford US... seem waaay behind Ford Europe.. I dont get it...
        • 6 Years Ago
        nowhere in the article does it say ford calls this "new technology" ...a new feature ...yes ...but not new technology ....
      • 6 Years Ago
      Brilliant! Really, how come no one came up with this before?
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