• Aug 2, 2008
Click image to enlarge and see the front view, too

Identity crisis? Repressed brand allegiance? People who intentionally rebrand their rides have reasons all their own. Take this pickup I encounted on my drive home yesterday. Maybe the giant bowtie on the tailgate is trying to compensate for something, but size doesn't matter here; there's no hiding the fact that this thing's still a Ford Ranger. Bowtie stickers also get applied to the front fenders, but the proverbial cherry on top revealed itself when I pulled ahead. Yep, that's a genuine gold bowtie badge where the blue oval ought to be. If you want to make your car or truck a member of the transbranded community, all you need is a few badges, some adhesive, a sense of humor, and maybe an ASE certified technician. Hey, everybody's doing it.

Photos Copyright ©2008 Alex Núñez / Weblogs, Inc.

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