• Aug 1, 2008
Chrysler's departure from the leasing game certainly isn't going to help dealers move stale product off their lots, so the automaker has announced a new sales program unimaginatively named the "Shop 'Til You Drive Sales Event." What'll it take to get you into a new Chrysler, Dodge or Jeep vehicle?
Well, aside from $2,000 cash back on "select retail purchases," Chrysler is offering an August-only, 72-month, zero-percent APR financing deal on many of its slow-selling models that aims to make monthly payments approximately the same as a 36-month lease.

Additionally, pricing on Dodge, Chrysler and Jeep vehicles has been slashed, with the Ram dropping 40-percent of its MSRP, Aspen hacked by up to 25 percent, Town & Country minivans cut by 24 percent and Grand Cherokees dropping 28 percent.

Chrysler will also try to get lessees back into dealerships by offering special "loyalty incentives" that will be applied to a new retail purchase, along with waiving the $425 lease disposition fee.

The full details are posted in the press release below the fold.

[Sources: Chrysler, Automotive News – Sub. Req.]


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  • 25 Comments
      • 6 Years Ago
      Who actually pays MSRP anymore? Can we apply the cash and reductions on the "real" price you will end up paying?...hmm that would make it interesting, no?
        • 6 Years Ago
        Hey, come on. 40% off retail on a new Ram? A $35,000 truck for $21,000? You think anyone is making any money off that? They are trying to cut their losses. Recall that up to this year, used pickup prices were pretty strong, and $21K might have gotten you a three year old model. It's a buyer's market without haggling, and what you save will buy a lot of gas.
      • 6 Years Ago
      Ive never bought an american car. Maybe you have???
        • 6 Years Ago
        Maybe you should sell your old beater and get a new American car. You'd be surprised by the increase in QC.
      • 6 Years Ago
      Autoblog... We've given you the tips, we've given you the links to others who posted pics... What are you waiting for?
        • 6 Years Ago
        No kidding. I think they are avoiding positive stories on Chrysler.
      • 6 Years Ago
      Alright so fine, you can't walk into a Toyota dealer and wheel and deal on a Prius, or a Honda dealer and negotiate that much on a Civic, etc etc etc. Last I checked though, there are a lot more import vehicles sold stateside than those 3 vehicles, and if you don't think folks are walking out of Toyota or BMW dealers (to use as an example) with deals a lot less than MSRP you have another thing coming.
      • 6 Years Ago
      People who don't buy domestics... that's why everything else holds its value.
        • 6 Years Ago
        Right now nothing is "holding its value"
        • 6 Years Ago
        Ok a few cars do sell for MSRP but very few. Hybrids are a great example of this. We both fell into the trap of generalization. No one is paying MSRP for all imports and all domestics are not sold below MSRP. Even hot sellers like the Accord have some (very little) wiggle room.

        Honda and Toyota for sure have less negotiation room than Ford or Gm as a general rule.
        • 6 Years Ago
        No one pays MSRP for imports either.
        • 6 Years Ago
        That should have read "$500 under MSRP"
        • 6 Years Ago
        Shopped for a Mini lately? Toyota Prius? Honda Civic?
        • 6 Years Ago
        I paid only $500 MSRP for mine, and now a year and a half later it still books (private party KBB and NADA) for only $3,000 less than what I paid for it... an amount I've easiliy paid off with payments so far. The same can't be said for my brother's parents-in-law's TrailBlazer, which they paid near MSRP for, but is now worth half what they owe beacuse GM is throwing so much cash on the hood of everything just to get rid of it that they're screwed driving the thing even though they hate it.

        Doing some research before you buy is a pretty smart thing to do when you're spending that much IMO. The dealer near us constantly advertises $13,000 Dodge Caravans and 4X4 Dodge Ram 1500's on the radio... so I feel sorry for the poor bastard who spent $40K on one a few years ago, because now it's worth less than $13K, since you can pick up a new one for that.
      • 6 Years Ago
      What's the point of incentives if you can get the car for invoice or a few hundred maybe a thousand under invoice. I don't see anyone gloating that they bought a Dodge Ram for 5000 under invoice. Silly americans
        • 6 Years Ago
        You obviously don't understand how cars are sold, Mark V. The point of incentives on cars that you can currently get at or under invoice is that the incentives are still there even if you can negotiate a good price. Between dealer holdback, incentives and corporate discounts, the purchase price of my wife's 2006 Jeep was nearly $10k under invoice. Before you claim that this only happens with American cars, you should know that my father picked up an '08 Toyota Tundra last December for $8k below invoice. The dealer was motivated to get the truck sold before the end of the year, and Toyota had $4k sitting on the hood.
      • 6 Years Ago
      Man there hasn't been any 'promising' or 'great' news to come out of Auburn Hills in a L-O-N-G time. It's getting pretty damn depressing too. Every time one turns around it appears that management is steering the company from one disaster to the very next.....

      Now instead of losing money from leasing, the company will lose out on fire sales.

      Once again, I'd like to thank everyone in Stuttgart.
      • 6 Years Ago
      Maybe Chrysler should start selling gasoline as well as cars and trucks!
      • 6 Years Ago
      Good luck finding dealers that know anything about the 40% off. Outside of urban areas, none of the dealers have any idea about the 40% so you have to go to a downtown dealer and then do a dealer trade. PITA. Why is Chrysler having issues? total lack of coordination or organization. Apparently what works at Home Depot does not work at a car manufacturer...
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