Filed under: Marketing/Advertising, Videos, Mercedes-Benz
VIDEO: How Mercedes-Benz beats them all
What happens when you combine corporate tone deafness, crappy 1980s-sounding schmaltz rock (think "Karate Kid" montage-level bad), and a dash of political incorrectness? You get this deliciously uncomfortable Mercedes-Benz propaganda extravaganza, "That's How We Beat Them All." Like Jason Giambi's mustache, this is so bad, it's awesome.
[Source: YouTube via NextAutos]
Reader Comments (Page 1 of 4)
Alex Nunez 2:26PM (7/30/2008)
I also love how the the band basically rips off the guitar lick from "Where the Streets Have No Name" in the name of this crapfest.
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Joce03 3:07PM (7/30/2008)
For lack of a better expression: That SUCKS!
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BAMF 3:25PM (7/30/2008)
wait a minute, wait a minute, wait a minute... i don't believe this was meant to be taken seriously
Tai 5:37PM (7/30/2008)
You kidding me? I'm sure as hell going to camp out at my local record store before this cd sells out......then burn the dang disc...
jgp 3:07PM (7/30/2008)
If you think Karate Kid's montage level was bad, you should see Pocket Ninjas' montages.
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inteller 3:08PM (7/30/2008)
schmaltz rock.....I knew there was a name for that crap. Thanks!
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MikeofLA 3:09PM (7/30/2008)
... wtf ... really? That was made by Mercedes? I'm kind of sick now. I wonder if it translates better into Deutsche.
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Radio 3:13PM (7/30/2008)
I'm speechless.
theo 3:11PM (7/30/2008)
Yeah, this screams of those "internal use only" "we have low morale so watch this awful montage to feel better about your job" training videos for MB dealers.
Only this one seems to take itself really seriously.
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John R 3:12PM (7/30/2008)
You know someone should tell MB that the Yakuza love S-Classes. I wonder if they would be interested in seeing this.
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turbo-quattro 3:13PM (7/30/2008)
Mercedes with the legendary fail.
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benzaholic 3:19PM (7/30/2008)
Couldn't have put it better myself.
From an educational perspective, I learned that I must have some Japanese background, because the line that best described my reaction was, "The Japs they just cry."
stecki 3:13PM (7/30/2008)
the John McCain of Mercedes adverts...
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jjpg2000 3:15PM (7/30/2008)
I only got 30sec in before I had to make it stop. *barf*
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Farris 3:28PM (7/30/2008)
I salute you... I only made it all of about 16 seconds before I realized that I was still awake and not having some horrible, horrible nightmare.
The worst part of this is that someone watched the final version of this, all edited together, and said to themselves, "That looks good, let's use it!"
arturo 3:22PM (7/30/2008)
yeah
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JZeke 3:25PM (7/30/2008)
Complete with a Bon Jovi look-alike!
This has got to be for Germans in the marketing department, because it is seriously the whitest ad i've ever seen. I know they must have non-white employees, but you would never know after this video.
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DP 7:51PM (7/30/2008)
or women
thomas perez 3:27PM (7/30/2008)
*head explodes*
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Golfa 3:27PM (7/30/2008)
that can't be real. I am utterly speechless and in shock.
"at volvo they worry............the Japs they just cry....."
wowwww
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