Toyota begins guerrilla Italian marketing campaign for upcoming iQ
In a move which sheds some light on just how important the Italian market is for small cars, Toyota has begun a new guerrilla marketing campaign for its upcoming iQ minicar. Using magnets stuck to the sides of parked cars along with leaflets hanging off the side-view mirrors, Toyota is highlighting just how small the new car will be. Coming in at just 2980mm long (that's less than ten feet), the iQ will be the shortest car on the market in Europe which has more than two seats. For perspective, the smart ForTwo is less than a foot shorter, and it can only seat two.
Toyota is aware that its new marketing strategy could damage its green credentials, so it is using recycled paper for all the paper materials. The same crew which was hired to place the magnets on the cars will back around afterwards to retrieve any materials which were left littering the ground. The campaign is scheduled to end in early August and the car should go on sale in Europe in the beginning of next year.
[Source: Automotive News - sub. req'd]
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