- Jul 28, 2008
Mercury repositioned to complement Lincoln, new small car coming in 2010
Mercury will be repositioned as an entry-level premium brand that will still slot in below Lincoln, but will be made up entirely of small vehicles and crossovers. Lincoln dealers, on the other hand, will be stocking mid-size sedans and larger vehicles, while Mercury will focus on smaller, more fuel-efficient products.
The first move on Mercury's part to reestablish itself will come in the form of a new small car, derived from an unnamed Ford vehicle, which is slated to go on sale in 2010. The Milan and Mariner will remain, but the Sable, Moutaineer and Grand Marquis might be nixed since they won't fit in with Mercury's newest makeover.
[Source: Detroit News]