• Jul 28, 2008


Click on the above image for our 2009 Hummer H3T high-res gallery

Taking heed of lessons learned when it shed the Oldsmobile brand, General Motors is quietly negotiating with HUMMER dealers to prevent lawsuits if the brand is sold or extinguished. Even though confidentiality agreements have been signed, HUMMER dealers are reporting heavy discussions with GM to buy back stores and compensate owners. GM has even paid second- and third-quarter bonuses (averaging six figures) in advance. June delivered gloom to HUMMER as the brand's sales fell 59.3 percent (to just 2,072 units) as near $5-per-gallon fuel prices began flowing through pumps. If that weren't bad enough, the rugged off-road brand was hit with another mass exodus of sales on GM's announcement that HUMMER might be sold. With sales falling, experienced dealership staff leaving, and fuel prices still up in the air, GM's Jeep-fighting brand has literally fallen off the road.

[Source: Automotive News, subs. req'd, Photo by Scott Olson/Getty]



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  • 35 Comments
      • 6 Years Ago
      Get the HX to market, like the Camaro, only 5 years faster. Tommorow.
      • 6 Years Ago
      Ahahahaha. Awesome. I've been flipping off H2s for years now. This is just so great. :)

      PS: Check out www.fuh2.com
        • 6 Years Ago
        Wow, you are a brilliant one...
        • 6 Years Ago
        I don't like posers. This means I hate people who think they're helping the environment by purchasing a new hybrid. This also means I hate most SUV owners, who never offroad or tow anything. Both piss me off equally, because both types of people are full of crap. No, you aren't helping the environment with a new hybrid. No, you are not a cool outdoor person just because you drive an SUV but really need a minivan.

        I am an automotive enthusiast. I like affordable cars that have fun attributes. One of my cars was featured on autoblog about a year ago:

        http://www.autoblog.com/2007/08/02/reader-ride-1992-subaru-svx/

        I've owned musclecars, 1970s land barges, sport compact cars, and recently I've enjoyed driving my 1989 Honda products, which are fun to drive, reliable, and efficient.

        • 6 Years Ago
        That FUH2 website makes me want to buy a Hummer.
        • 6 Years Ago
        @Vintage:
        You don't like Green cars you don't like off-road cars you don't like sports cars... What Do you Like...? and that website is somewhat right cause those ppl are posers i use my H2 for what it was made for. Hardcore Off-Road Driving. oh and yes my H2 is always covered in Mud i can't remember the last time it was clean...

        P.s. what car do you own. if i may ask ? Im sure Torrent would like to know too... lol.
        • 6 Years Ago
        ZR1:

        You're asking what cars(s) he owns? Aren't you the one who claims to own a H2, an Aston Martin, a Silverado (oops, your dad's Silverado), and has ordered a ZR-1? Yeah, right. You can afford all these fancy toys but you can't use second grade proper English.
      • 6 Years Ago
      I live a stone's throw past Hummer's first US dealership (Bergstrom Hummer, Milwaukee Wi) and it's interesting to see the progress every day of it becoming a used car dealer. They moved Hummer in with Chevrolet (next door) earlier this month and have been renovating the old Hummer store to a more squared off non big "H" facaded building.
      I wonder if they'll keep the test course though for the used cars and trucks. What's left of it anyways. They took some of it out already when they erected the Smart dealer on the corner of the Hummer lot.
        • 6 Years Ago
        I laugh at that too. And the Chevy dealership that is FULL of Hummers next door. The Smart dealership look like it's closing down or something. Not because it actually is...just the cars are flying off the lots!
        • 6 Years Ago
        I laughed my ass off as I drove past that place last night. So awesome.
      • 6 Years Ago
      Why 15-20 years, #1 Hummer is so limited in sale it has NO effect on CAFE, #2 Try to put a diesel engine to salvage at least some sale.

      # 3 when redesighning it, make sure it is more efficient.


      There's no need to kill the brand.
      • 6 Years Ago
      I never really understood why people focus hate on Hummers. They get bad MPG? So do many other SUVs, trucks, sports cars, etc. They're huge? SUVs, trucks, semis, etc. They're ugly? Many cars and trucks are ugly, I don't hate them, just wouldn't buy one. They're an unnecessary luxury purchase of snobbish pseudo-rich? So you never shelled out $$ for luxury items? $600 PS3? $2000 on a flat screen? $500 iPhone? Name brand clothing?

      Hummer haters are just hypocrites.
        • 6 Years Ago
        Vintage, I would argue some points I made but you didn't address anything from my post. Anyway. People that can actually afford a Hummer don't care about MPG or CAFE. Considering the low volume of Hummers on the road and the low amount of miles put on them per year I would wager that if you added up all the gallons burned and tons of CO2 produced by them it would be less the amount produced by all of a particular passenger car. If you are worried about emissions and global warming maybe you should work on getting all the 1980's oil burning Honda's and Toyota's off the road. It's well documented that a small amount of old poorly running vehicles contribute the majority of emissions from autos. Those cars also lack things like airbags, good brakes with ABS, the handle poorly, etc. As for Hummers being for posers, 95% of all dedicated niche products get bought by posers. The typical person that buys the Jeep, literbike, Corvette, GT-R, Porsche, Ferrari never uses the product to its designed capability. Just as most SUV's never see dirt, most sports cars never see the track. Without all of these posers that you have so much hatred for none of the vehicles you actually do enjoy would exist.
        • 6 Years Ago
        Christina, Hummer sells fewer than 30,000 H2's per year. I doubt they will sell over 20,000 H2's this year. By default the combination of few sales means the total number of miles H2's rack up is small in comparison to more mainstream automobiles. You may live in an area where it is a popular vehicle but that does not represent the majority of the country. Even as a daily driver it is impossible to know how many miles that person is commuting each day.
        • 6 Years Ago
        Sigh same old misinformation from Vantage, lets do some basic facts, shall we?

        1: Where those numbers come from is beyond me. Curb weight is 6400. + gas + me. Mine never weighs 8000, but I know it helps you try and make your point.

        2: Its not exempt because it is simply a truck or suv but it is exempt from federal fuel economy standards because it has a GVWR of over 8500 lbs as you so often like to quote, hopefully the tie in will help you remember.

        3: Poor roof from 72? The H2 was started in 2003 silly. Mine brakes well, handles well and I have ni visibility issue. The H3 however, does have some crap visibility. Off course, this is opinion, not fact.

        4: Don't know, but I would believe that stat.

        Your final comment about Jeeps can be right. Its a MUCH cheaper way to do it, for sure! They also ride on road like off road. The Suburban comment needs to be left out. Lacks height, angles of departure, undercarraige protection and muuch more. The Suburban is to Hummer what the Liberty is to a Wrangler. Similar cars, different jobs and designs.
        • 6 Years Ago
        >sigh<

        http://www.fueleconomy.gov/feg/which_tested.shtml

        Click on SUVs. There's the H2. And why it is exempt, because the GVWR is over 8,500lbs. GVWR is the weight of the vehicle, all fluids, and its maximum carrying capacity.

        Trucks do not have gas guzzler taxes. Cars do.
        http://www.fueleconomy.gov/feg/info.shtml#guzzler

        "The gas guzzler tax applies only to cars (not trucks) and is collected by the IRS."

        And even if your H2 was built yesterday, it still has a weak roof. Why? Roof strength standards haven't changed since 1971.

        "The federal roof standard has not changed in more than 30 years despite NHTSA regulations updating most other major auto requirements."

        http://www.consumeraffairs.com/news04/2007/05/nhtsa_roof_strength.html

        As usual, you accuse me of spreading false information, but the reality is you don't know what you are talking about.

        • 6 Years Ago
        1. H2s were built with a GVWR of over 8,000lbs, which makes them exempt from cafe averages, safety tests, and emissions.

        2. Since they are trucks, they do not have gas guzzler taxes

        3. Poor safety. Roof standards have not changed since 1972, poor braking, bumper incompatibility, poor handling, poor visibility

        4. 95% of all suvs are not taken off the road. Ever. Do the math.

        H2s are for posers. People who actually offroad use Jeeps or just get the H2 without a bodykit: A regular suburban.
        • 6 Years Ago
        That's weird, someone deleted my post that contained links to verify every single point I just made. What the hell Autoblog?!
      • 6 Years Ago
      I just purchased a band new 2008 H3 base with Auto trans for $20,800. This was way cheaper than I could get a 4 door Jeep 4x4 for, let alone a Rubicon 4door. Yes the jeep "might" be better off-road but on-road the Hummer feels better. I still love Jeeps but the 4d Rubicon was 13k more, I can buy allot of gas for that. Also I don't drive more than 10k miles a year, and i bought a Terra Pass (Guilt Pass). I plan to off-road at least twice a month.

      BTW, The H3 is in the middle of MPG's ratings for mid size SUV's. So far I love it!

      • 6 Years Ago
      It's really too bad that GM is looking at bailing on Hummer. With a Diesel on the way for the H2, a very capable off-road pickup in the H3T, and the H4 being not too far off, I think it can still work. Lower volume, surely.

      Vintage- grow up.
      Vegas Style Guy- Around here I see all types of full-sized SUV getting keyed.
      • 6 Years Ago
      Am I the only one sad at this? While they were over the top and unnecessary, I rather liked Hummer. I guess that was the little kid inside of me.
      • 6 Years Ago
      From the very start this was venture was doomed. It inspired such hatred, the likes of which had never been seen before. I mean, how many cars have been the subject of eco-terrorism?

      If I was a Hummer dealer I would have my lawyer So ready to sue GM. Remember when they forced the dealers to spend a million dollars at each dealer to make the showrooms worthy of the brand? LOL!

      Gm should take the brand way upmarket and produce far less of them. Give Range Rover and Porsche a scare.
        • 6 Years Ago
        Yar
        You are SO right! On all points. I think they should skin a few bison (for mktg to the richies)put the leather on the seats and dash and get that whole operation to the oil rich overseas.
        • 6 Years Ago
        What are they going to sue GM for? Leaping at the same then-hot market that they themselves leaped at? Their only leg to stand on would be a technicality in the language of their contracts.
      • 6 Years Ago
      I like the brand and think it has a future if properly managed.

      Let's see. My first new product would be a new vehicle the size and format of the original CJ-3 Jeep. Give it modern tech and Hummer style.
      • 6 Years Ago
      The best thing for GM to do at this point would be to temporarily suspend the Hummer brand for now. In 15-20 years or so they should bring back the Hummer brand with a Hydrogen powered off-roading beast similar in size to the current H2 that emits only water out the tail pipe.
      • 6 Years Ago
      Hummer - a vehicle to make Chrysler look good
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