Filed under: Marketing/Advertising, Videos, MINI
VIDEO: MINI JCW has a virus
One of the apparent keys to creating a viral video is mimicking reality by showing young people attempting stunts. The main difference is that in Virals, the injuries aren't real, and the camera work is better. Oh, and the payoff is usually CG that's been fussed over, versus pimply little Johnny trying to figure out chromakey in his bedroom. MINI wants to put across the point that the Cooper S with the John Cooper Works package is more extreme than extreme. The very definition of extreme, perhaps. Extremus maxiumus. Whatever. Corralling a big-power MINI is first rate entertainment, but a lesson in how levers work from a massive crane would tickle the adrenal gland more. The fact that we just expended a bunch of words about the video means that MINI hit its mark, though -- the whole point of Viral ads is to get people talking, so... as Linda Richman would say - "tawlk amongst yuhselves..." Video posted after the jump.
Gallery: First Drive: 2008 Mini Cooper S JCW
[Source: World Car Fans]
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Reader Comments (Page 1 of 1)
bill jackman 7:01PM (7/25/2008)
...and then SNAP INTO A SLIM JIM!
ugh
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Marc-O 8:18PM (7/25/2008)
Exactly. Ugh.
WTF? 9:30PM (7/25/2008)
haha that s.hit is so funny when the guy is screaming, "Ohh Schiza!!" (Is that spelled correctly?) lol
MONTE 12:32AM (7/27/2008)
ScheiBe!
Xcountryflyer 8:50PM (7/25/2008)
Too bad it didnt hit the guy instead.
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Reader 11:42PM (7/25/2008)
Goodness... PLEASE MAKE THE ZOOMING STOP!
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Autobahnen 12:40AM (7/26/2008)
Scheisse
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Artie Lange 2:56AM (7/26/2008)
Wow. That was terrible. A one-and-a-half-minute video, and they barely show the Mini (much less mention it) in the last two seconds.
Does it mean I'm getting old when I think commercials should show the product they are trying to sell?
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