• Jul 24, 2008


Click above to view more images of the Tata Nano

Fiat and Tata already have a joint venture to distribute commercial vehicles. If they can do the big stuff, why not the little stuff? Tata and Fiat are looking at an agreement to sell the Tata Nano outside of India in markets where Fiat has a strong presence.

If the deal goes through, and once the car is upgraded to meet Western standards, Tata can take advantage of the Fiat name, marketing, and dealer network. Fiat would probably have a big seller on its hands -- and a slice of every one -- since the car is still expected to maintain a healthy price advantage even after it gets beefed up.

The Tata, however, is not expected to come to the U.S. as a Fiat. Ratan Tata said, ""We have held talks about the Nano being marketed in markets where Fiat has already a strong presence." Frankly, America isn't one of those places yet. With Tata making such a big splash over here with Jaguar, they probably wouldn't need Fiat to help the brand. Still, the thought of a Fiat 500 and a Nano snuggling in the corner of a dealership would be too cute to miss. Thanks for the tip, Yash!


[Source: Economic Times via The Earth Times]





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    • 1 Second Ago
  • 30 Comments
      • 6 Years Ago
      If you think the Nano is cute, your wifegirlfriend must be a real treat.

      Should be called the Tata Nono.
        • 6 Years Ago
        Grown up. It's overrated.
        Seen most of the world. It sucks too.

        Sounds like YOU need to LIGHTEN up. It was a joke. Get over it.
        • 6 Years Ago
        "Should be called the Tata Nono."

        Thanks goodness it's not called this way. In the French-Canadian slang in Quebec, Canada, both "tata" and "nono" means idiot, imbecile.

        I guess Tata might heard of the tata meaning in Quebec, they try to do the same move then GM did in Canada by calling the Lacrosse "Allure"
      • 6 Years Ago
      That's funny, but not a bad idea. The name "Fiat" would lend some credibility to the car and possibly quelch fears concerning reliability. But I'll bet the price of the car will jump at least $5,000 just because it's called a Fiat and not a Tata!
        • 6 Years Ago
        oh come on. FIAT has improved by leaps and bounds in the last few years, but it's not quite a premium brand. The ONLY car that costs something like 600$ more than it should is the 500 because its accessories.
      • 6 Years Ago
      Don't laugh. This could be the beginning of something big here.

      Years from now we could be talking about how the Chinese and Indian car makers took over market share.
      • 6 Years Ago
      just playing. was this car unveil on the new pokemon movie? i thought this was the final evolution of picachu..
      • 6 Years Ago
      Possibly...with bigger wheels, perhaps - and Fiat's not-yet-released twin engine. The Tata motor is perhaps too anaemic for a world market, and not especially economical. If it is cheap enough though there are plenty of people who would buy it for basic work/shopping transportation. Interesting story.
      • 6 Years Ago
      They can keep that thing over in emerging markets where it belongs.

      What big splash has Tata made here with Jaguar?
        • 6 Years Ago
        Tata bought Jaguar from Ford.

        Which raises the obvious question. Couldn't Tata put a leaping cat hood ornament on that thing and market it as a Jag? I bet the parking valet would put it right up front.
        • 6 Years Ago
        Jingoist.
      HotRodzNKustoms
      • 6 Years Ago
      Too bad Fiat is a pretty healthy company now because a couple years ago we could have said "Tata Fiat"
      • 6 Years Ago
      After you get killed in this thing, you coild be buried in it too! $2500, that's about the price of a cheap coffin.
      • 6 Years Ago
      lol...Just when you think the 500 was microscopic enough....
        • 6 Years Ago
        It's called exaggeration. I mean it's hard to get smaller than a 500 while still being practical.
        • 6 Years Ago
        The 500 is hardly "microscopic." In any case, Fiat's own forthcoming Topolino will be smaller.
        • 6 Years Ago
        What's that going to be: like a Moped?
          • 6 Years Ago
          No Torrent, not like a moped. Sounds like you need to a) grow up and b) see the world.
      • 6 Years Ago
      Remember the TV show "Mork and Mindy"? Paint this thing white and it looks like the vehicle Mork arrived on Earth in. Could be the Tata Nanoooo Nanoooo!
      • 6 Years Ago
      this thing looks like a lawn mower with a cabin.
      • 6 Years Ago
      "The Tata, however, is not expected to come to the U.S. as a Fiat. "


      What?
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