• Jul 22, 2008

To feed the insatiable demand for fuel-efficient vehicles, and follow the striking success of the Toyota Prius, the Japanese automaker will introduce a second hybrid-only vehicle in 2009. The all-new model will have a 2- to 2.5-liter engine, suggesting it will be larger than their current popular four-door hybrid (the Prius uses a 1.5-liter gasoline powerplant). The new model will be sold side-by-side with the Prius, Camry Hybrid and Highlander Hybrid. Toyota will also sell a rebadged version under the upscale Lexus brand, where it will join the LS Hybrid, GS Hybrid, and RX Hybrid. Toyota's master plan is to sell 1 million hybrid vehicles annually throughout the world, and considering the market, there's little doubt that the automaker can pull it off. Toyota's next hybrid debut is scheduled for Detroit in January, and we'll be there to cover it.

[Source: Daily Times]



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  • 22 Comments
      • 6 Years Ago
      Rebadged? REBADGED!? WHY ON EARTH WOULD TOYOTA SELL A TOYOTA AS A LEXUS IN THE SAME MARKET WITHOUT EVEN CHANGING THE STYLING AT LEAST!? (at least, that's what I get from it)
      Or will it at least differentiate it as it has between the Toyota Camry and Lexus ES? I sure hope so!
        • 6 Years Ago
        Before you blow a gasket, consider that Toyota hasn't rebadged a car, ever, as a Lexus without totally different sheetmetal and interior. Why would you assume that they plan to do so now?
      • 6 Years Ago
      Which company is going to offer a full size family sedan that gets 80 MPG? Gee, the big 3 could just sell the cars they built 15 years ago under the DOE funded Program for a New Generation of Vehicles?

      No - that would make too much sense.
      • 6 Years Ago
      Can they just make Carolla and Matrix HSD's already. Prius like mileage without the cloud of smug.
      • 6 Years Ago
      The Lexus won't have a stronger engine than the new Toyota, so why get one over the Toyota? Besides stuff like a Lexus Badge, they'll probably be mechanically the same.
        • 6 Years Ago
        The Lexus dealership experience is a good deal less slimey than the Toyota one. I think that's what most people buy the rebadges for.
      • 6 Years Ago
      Hybrids are NOT the solution.

      http://www.youtube.com/watch?v=ooN9INJxxy4
        Kumail
        • 6 Years Ago
        watched that video, and it really changed how i think. more people should watch that.
        • 6 Years Ago
        I dunno. On a recent Prius rental, we got . . . drum roll. . . a whole 33 mpg for mixed highway and city driving. I wasn't impressed.

        And I'm convinced that a lot of the high mileage claims come from people who drive very carefully. I think that's the chief virtue of the Prius: it inspires one to drive carefully. And, the way that little box handles, you have to. No driving enjoyment allowed.
      s13hybrid
      • 6 Years Ago
      I hope this new hybrid to be sold additionaly is something small and fun. That is what I would guess. Anything else would undercut sales in the other markets held by their already established hybrids. A 2 door small car, that gets better gas mileage than a prius, but looses its utility to a point.

      I am looking forward to this car (and really any new car haha).
      • 6 Years Ago
      Look at it this way,
      If you are a Hick, redneck, warmongering, global warming is a hoax, liberals are anti-american, and think the commandment that says dont kill another human being should be ignored,
      then you need to love hybrids.
      Why?
      Because the more people buy fuel efficient small cars the less resources these people use. And the less resources the more for people like you. These people will cut demand for oil and with the accompanying price drop you can drive your F-450 to the mall.

      Let them sell small and fuel efficient cars in the end those that buy them will be happy and also those that hate them.
        • 6 Years Ago
        Also - Who is not LETTING car companies sell small fuel efficiant cars? There is no comspiracy other than lack of interest when fuel was cheap. Now that costs are a problem small cars are becoming more popular. It is really is not any more complicated than that.
        • 6 Years Ago
        Wow, I never thought of it that way (seriously)! +1
        • 6 Years Ago
        Sorry for offending people with this part:
        "If you are a Hick, redneck, warmongering, global warming is a hoax, liberals are anti-american, and think the commandment that says dont kill another human being should be ignored,
        then you need to love hybrids."

        When I watch TV, the person that seems to care about our dependence on foreign oil, the person that wants responsible allocation of resources, the person that cares about our young men and women dying in far away lands and the person that drives what fits their budget and life is the person that respects all car buyers: those from recreational vehicles to hybrids and compacts.

        Then those that talk about foreign oil but buy a F-350 to go to the mall, those that talk about responsibility but pay 1 paycheck a month for car payment, those that talk about freedoms but support a lifestyle that is bankrupting us and killing our soldiers in far way lands are the people that ridicule small car buyers, think we are infringing on their rights to own trucks and live their lifestyles.

        Its the contrary. Those that live beyond their means are the ones nibbling away at their lifestyles.

        So when you see a Toyota Yaris or a Cobalt go buy give them a thumbs up! They are allowing you to afford to drive a Jeep Commander.
        • 6 Years Ago
        so basically you are saying let the market decide what is popular. I agree, you buy what you want, I will buy what I want, Torrent will buy a Camaro and we are all happy!
        • 6 Years Ago
        "...and think the commandment that says dont kill another human being should be ignored"

        Geeze, and I thought you were talking about the pro-abortion crowd. I should have known better - liberals' rules only apply to everybody else.
      • 6 Years Ago
      Just saw spy shots of a LHD Toyota Mark X Zio wagon-crossover in Death Valley. Bet that'd go down pretty well as a US-market hybrid-only kid hauler.
      • 6 Years Ago
      Let the hate statements begin.

      Prius is so uncool, i'd rather drive Oldsmobile, it's so uncool i'd rather drive Lincoln.
        • 6 Years Ago
        @AMcA

        33mpg? that seems really low, i have a gen 1 prius and i avg 36 when i did 90mph for an hour straight, which should give me the worst possible milage cause the engine cant keep up that pace.
        • 6 Years Ago
        Actually, depending on one's relative perspective part of the initial success of the Prius was due to it being cool. Hollywood types actually made the ugly ducking a pretty cool little car.

        Now it is more than appearance that make the Prius a cool choice. With expensive gas and the Prius being roomy and utilitarian and resonably priced many families think the Prius is pretty cool.

        Now on looks alone the Prius is quite lame indeed but beauty is more than skin deep....as they say.
      • 6 Years Ago
      Dang, that pictured thing is ugly. Is that even a car?
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