• Jul 20, 2008
Click the image above for a high-res view.

Need a new car? If you're the Saturn Astra is on your shopping list, be wary of saliva spots... and while you're at it, pucker up. GM is running a Saturn "Kiss My Astra" contest, in which entrants are directed to capture their adventures in Saturn smooching on camera and upload them to the I M Saturn website. There, the online community of Saturn fans (we know, we were surprised, too) will judge the photos and declare a winner in September. The prize is a Saturn Astra XR. You're free to make out with any Astra you like, even your neighbor's, though you might officially become the neighborhood weirdo if people catch you locking lips with their ride. GM's Bob Lutz demonstrates his man-car love technique in the enclosed galery. Somebody turn a hose on this guy.


[Source: Inside Line]


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    • 1 Second Ago
  • 35 Comments
      • 6 Years Ago
      NO!
      • 6 Years Ago
      Do I win if I engage in a Max Moseley-esque orgy?
      • 6 Years Ago
      "the online community of Saturn fans (we know, we were surprised, too)"

      Come on, guys. If Scion's boxes can have cult following, the Saturn Astra is a far nicer car, as is the SKy and Aura.

      My suggestion to GM - if you REALLY want to make Saturn an import fighter, bring over the VXR versions.
      • 6 Years Ago
      This is what you do when it does not sell, come up with a gimmick.
      • 6 Years Ago
      I live in Michigan where there are plenty of Saturn Ion's, Vue's and Aura's running the roads but I have only seen one Astra. I drive about 40 minutes to work along US 23 and I 96 everyday and to only see one is a bit surprising. I have seen many Flex's, new Accords and even experimental Kia Borrego's(!) but no Astra's.

      Same for the new G8. I have only seen just a handful and a couple had manufactuer plates.
      • 6 Years Ago
      Years ago, a car give-away gimic was to see who could keep their hands on a vehicle the longest. The one who did, got the car. But this is taking the concept too far. Kissing a car? How many perverts work at GM now? I guess next it'll be "See who can ram theirs up the tailpipe in the most creative way...and take a picture of that!" GM (is beginning to) = porno.
      • 6 Years Ago
      Ha, the french did it in Chile too:

      http://tinyurl.com/5ht9nn
      • 6 Years Ago
      But the bodywork is not very clean,It would cause illness if you had kiss,maybe...
        • 6 Years Ago
        Should have come with a Health and Safety warning and limited liability notion.
      • 6 Years Ago
      Very poor taste, the people who decided to do this should all be fired and the marketing team, if outsourced, dropped. Being that a lot of Saturns are family oriented cars, this is one of the stupidest things I have heard in some time and that is some feat from a car company. Bob Lutz should be on the top of idiots ashamed of themselves, if he was 14 years old, it might be understandable. Shame on you Bob. Im sure The Alliance for Science Technology Research in America is considering a new name.
        • 6 Years Ago
        This probably could have been an embarrassment to GM. Some photographer caught Lutz in heat over a Saturn, and - to save face and keep the photo from exposing him - GM told their ad agency to come up with a gimic to give credibility to what could have been hard to explain. I mean, it's bad enough for an employee to do something like this. But one of General Motor's most visual executives? My, 'how the mighty have fallen'(!).
        • 6 Years Ago
        Oh, grow up. Prudes. It's a funny play on words, not a threat to the innocence of our children or something. America's becoming a nation of grandmas.
        • 6 Years Ago
        Agreed and I am a backer of GM and their upcoming products, even on the list of someone seriously wanting a Volt. Doubt this will change my mind, but I hope they reconsider their marketing. People love their cars and sex can is often subtly (and not so) used in marketing, but this takes it to a point that is bit disturbing. Thanks to the internet were aware of strange people who "love" their cars and other inanimate objects, perhaps GM was unaware of these people?
        • 6 Years Ago
        Im not a prude, I am far from it, however I odnt want to see Kiss My Astra billboards and commercials and the like. I think its quite obvious what it means and not something to market towards kids, thats all. Of course, my kids are grown up. I realize were different here in the states, but our women like to shave their underarms and wash their hair daily as well.


        ":prude (prd) n.
        One who is excessively concerned with being or appearing to be proper, modest, or righteous.
        :
        • 6 Years Ago
        +1000 to paul34
      • 6 Years Ago
      Kiss my Astra? I guess with our fuel prices this would be better then "giving a Hummer."
      • 6 Years Ago
      Not in a million years.
      • 6 Years Ago
      And drat, Godaddy lists "KissMyAstra dot Com" as being taken. Go figure.
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