Filed under: Euro, Marketing/Advertising, Videos, Hatchbacks, Ford
VIDEO: This is not how cars are built - Fiesta Love Factory
If Willy Wonka made cars, this is what it would look like. The cold, hard reality is that automobiles are ground out like sausages in huge factories that ingest raw materials at one end and spit out shiny metal boxes filled with ticky-tacky at the other end. Marketing's a funny thing, though; building an emotional connection to your product can often lead to sales gold, so Ford's slathering its Fiesta marketing effort in pheromones to make it irresistible to buyers. It's all very trippy and fun, full of primary colors and smiling faces, but the thing is, we already love the Fiesta. They could put Orson Welles out there at his most cantankerous, and that'd be fine. We do dig the creativity, and since it's an entry level car, maybe the target market will be entirely comfortable with the campaign, having just recently graduated from Sesame Street, anyway.
[Source: Fiesta Love Factory via ADRants]
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Reader Comments (Page 1 of 2)
Torrent 5:09PM (7/18/2008)
Oh, so now they're stealing Subaru's motto?
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MGBYG 5:13PM (7/18/2008)
Someone knows Flash...can I have those few minutes back?
Here in Southern California, though, the 'love' & 'rainbow' thing are more Tinky Winky than Elmo...
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Andypot 5:25PM (7/18/2008)
Seriously? can i have that minute and thirty seconds back to my life?
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OOMPH! 5:51PM (7/18/2008)
im so glad i was stoned prior to that! adorable!!
..das stoned auto
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Civisi 6:06PM (7/18/2008)
Ford's biggest problem is Fiesta sounds like Festiva.
I showed some of my family members and friends the pictures of the Fiesta, and they immediately say, "They're bringing that car back?"
It's going to be tough.
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OOMPH! 6:17PM (7/18/2008)
very true!! there was always that confusion Festiva Fiesta...
martin 6:47PM (7/18/2008)
different names mean different things around the world, in europe fiesta means "obvious small car" it's a well known name and an easy seller. calling it anything else would be weird.
but with regards america what name could they use? have ford ever sold a small car there before that wasnt a crappy rebadge.
Civisi 6:56PM (7/18/2008)
I should point out to our non-USA readers that the Fiesta was an incredibly small, incredibly cheap, and somewhat ugly vehicle.
Look at the First Generation Festiva on Wikipedia.
http://en.wikipedia.org/wiki/Ford_Festiva
chrisdavis 7:13PM (7/18/2008)
Maybe they're old enough to remember the OG Fiesta.
BOB 4:23PM (7/20/2008)
-- the only problem with the Festiva thing is parents who recall the Korean S-box, not the youth that the video wants to hit.
Next group older will remember thousands of Fiestas sold here in the 70s.
Samurai Jack 7:25PM (7/18/2008)
It's like something out of "PeeWee's Playhouse". I think it's bloody brilliant.
This should be a massive seller for Ford.
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P.V. 8:12PM (7/18/2008)
The Fiesta was originally sold in the US in the 1970s and was completely a Ford design. The Festiva that was sold in the 1980s and '90s was a rebadge of a Kia.
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tgpt 10:10PM (7/18/2008)
And the Kia was a copy of a Mazda produced under License.
Actually it was quite a solid little econobox. Better to drive than the Metro and the Excel, too.
PiCASSO 10:20PM (7/18/2008)
Fromage (Cheese)...
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Chuck 7:47AM (7/19/2008)
Are they still planning to bring a ridiculous sedan version of this car to the US? The hatch looks great and is so much more practical.
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why not the LS2LS7? 12:59PM (7/19/2008)
People spend a lot of time nitpicking about math (like me) or spelling or whatever in summaries. So I figured I'd take the time to say this is one of the best-written summaries I've seen on autoblog in a while (and that's not meant to be faint praise).
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OOMPH! 9:40PM (7/19/2008)
yes..festiva in us was actually a rebadge of the kia pride,itself being a mazda 121
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stevefazek 12:15PM (7/20/2008)
you know what angers me about this. Ford prolly paid some worthless moron close to a million to do this piece of crap
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BOB 4:41PM (7/20/2008)
GREAT VIDEO!!!
SHOWS GREAT SPIRIT!!!
CAPTURES the Mini and Scion thing very well!
,,,, and the GRINCHES who write in here, can't wait to compare it to Ford's assorted past mistakes.
If the car is called Fiesta, with that styling, and seeing that guys tend to like trucks or more macho cars --- why shouldn't the ad lean toward feminine?
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Yaroukh 7:12PM (7/20/2008)
"How to embarass a car"
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