• Jul 16, 2008
If there was ever any doubt that the auto industry is in a very rough patch, today's news from Toyota should erase any doubt. A Japanese newspaper is reporting that the automotive juggernaut has unofficially revised its 2008 sales forecast from an ambitious 9.85m vehicles to a still blistering 9.5m units. Not only is the high price of gas and a dismal U.S. market contributing to Toyota's woes, it's also seeing slower than anticipated sales in Japan and Europe. The news comes a month after Toyota announced U.S. cuts of its trucks and SUVs. Helping to mitigate the sales decline are the white hot emerging markets of Russia, China, and India, where Toyota is doing very well.

While Toyota hasn't officially stated that it would be revising its sales projections downward, this isn't the first time we've heard a dip could occur. The news isn't all bad for Toyota, as reaching 9.5m units would still be the most Toyota has produced in one calendar year. Toyota is expected to officially announce changes to its global sales projections by the end of July.

[Source: Automotive News (subs req'd)]



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  • 29 Comments
      • 6 Years Ago
      The older the vehicle the more pollution it spews!!!
        • 6 Years Ago
        You're ignoring the gigantic amount of pollution a new one creates. All the extraction of materials, refining, shipping, manufacturing, power requirements for all of these processes, jobs for all these processes, infrastructure required for all of it.

        It's absolutely mind numbing. Keeping older cars longer= lower net impact.
        • 6 Years Ago
        Tundra plant, 1.5 billion dollar investment idled for 3 months. Plant being built in Mississippi, originally scheduled for Highlander, will now make Prius. Princeton Indiana will stop Tundra production, and focus on Avalon,Camry, Sienna, Venza. San Antonio Tundra plant will be sole plant for Tundra, one assembly line, cant re-tool.
      • 6 Years Ago
      Toyota has been seen as being immune to economic downturns. So Toyota finally feeling the pain does not speak well for the direction the global economy is headed.
      • 6 Years Ago
      For three years we've been hearing Toyota will be number 1! Each time it's missed the mark, each time with cuts in projections. Not immune at all.
        • 6 Years Ago
        I think it's because Toyota may feel that being #1 in profits is somewhat more important than losing tons of money while being #1 in sales. While it sounds funny, it's also true, since Toyota could ruin their own profit margins and crank up production to dump cars into fleets, or cut their prices down to sell more at retail. But neither of these make a lot of sense if you care about making money instead of just being #1 in sales.
        And quite frankly, I'd personally rather make the #1 most money amongst my peers as opposed to having worked the #1 most hours or something.
        • 6 Years Ago
        Who ever said Toyota was immune from anything?
      • 6 Years Ago
      Ummm Brian: No manufacturer is moving trucks/suv's like they "thought they would". And no manufacturer is not "feeling the burn" some just have the ability to adapt more quickly.
        • 6 Years Ago
        Um, wrong there. Toyota plant's can be changed from building one type of car to another very very quickly.
        • 6 Years Ago
        If I am not mistaken Toyota's Tundra plant is shut down and it will not be overnight when they are building Yaris on that line.
        • 6 Years Ago
        And precisely how is Toyota "adapting more quickly???"

        Doing the same thing the domestics are doing ... idling plants and adjusting production ... at the same pace or even slower than Ford.
      • 6 Years Ago
      Brian: They had to cut their forecast by less than 5% That sure is some heat they're feeling.....
      • 6 Years Ago
      There is a point where a car company has sold so many vehicles that they can't sell anymore. It's not like people buy bundles of vehicles.
      • 6 Years Ago
      If you want to eliminate pollution stay home, don't fly on a jet,don't get on that cruise ship, leave the rv and the boat at home. And quit buying so much junk made in china.
        s13hybrid
        • 6 Years Ago
        If you really want to eliminate polution lay outside and just pass away. What is polution anyways, why are we even talking about polution in a Toyota projected sales article?

        Sorry, I am just tired of people preaching polution/green all the time. Why not preach responsability, that is the real problem.
        • 6 Years Ago
        Yes but then your entire country would be a mess. In northern Alberta(Canada) they have let all the oil companies go crazy with few rules or regulations for mining the tar sands. The place looks like a war zone.
        Greenies are not all crazy. I am semi green, in terms that
        i think we should look for practical solutions, and look for way to reduce how much oil we use. Buy a truck if you need a truck for work. Very few people NEED a hummer or a expedition. If not get something more efficent, or take public transportation if it avalable.
        The times have changed and north america had better learn that very quick. We noe have to pay world price for our oil.
        according to a science documentery "Crude Awakening" I recently watched, no major oil feilds have been found since the north sea in 1969, and the arabs are still sucking oil out of the same fields since 1967. They are using the same known reserves data since 1980. Anyone who thinks that there is no shortage of reserves of oil in the world had better do some reading, we have come to a point of decline in wolrd known reserves of oil on planet earth.
        • 6 Years Ago
        So here is where I get something off my chest.
        If this so called representative government would get off it's high horse and quit listening to those "greenie idiots" and grow a set and lift the moritorium on drilling on our home soil and offshore, then release one third of out national petroleum reserves and problem solved. The price of oil would drop by $50 a barrel overnight and an immediate upturn in the economy. Speculators would loose millions of dollars and would learn a lesson they would never forget. Aside from the mortgage mess, oil is our biggest problem. There is no immediate substitute for oil and nor will there be for several years to come. We have more buried oil than the entire middle east combined. Screw the "tree huggin greenies", Georgie, get the oil.
      • 6 Years Ago

      So perhaps will remain the number one automaker for 2008 also.
        • 6 Years Ago

        I mean perhaps GM will remain the number one automaker for 2008 also.
      • 6 Years Ago
      More like, can't build Prius, Yaris and Aygo fast enough eh?
      • 6 Years Ago
      Yet another sign of blatant over production of vehicles.

      Make old ones last longer, keep them on the road longer. That is the only true 'green' choice.

      http://www.youtube.com/watch?v=ooN9INJxxy4
        • 6 Years Ago
        baffledu2

        Wheres the electricity coming from to produce hydrogen? You're naive to think that bacteria can power an entire nation's transport needs.
        • 6 Years Ago
        "The only "true 'green' choice" would be riding your bike or walking."

        OR running America's transportation system on pollution free, domestically produced hydrogen.

        It is time to change the question that started in the 70's. We are still asking how to stretch oil (hybrids - ethanol) how to find more oil (ANWAR - Offshore) how to refine more oil (the oil companies will take care of that to keep us hooked) how to beg borrow or steal (Iraq) more oil.

        The only relevant question is how to eliminate it. Hydrogen is the only viable answer unless you want to go electrice and import natural gas instead.
        • 6 Years Ago
        or we could just go with EV's since they already have an existing infrastructure in place (power grid).
        • 6 Years Ago
        Hydrogen is not a source of energy! It takes energy to separate it from other elements. It is glorified battery tech that requires a massive infrastructure upgrade.

        Riding you bike or walking is definitely greener than mass transit based on a hydrogen economy.
        • 6 Years Ago
        hmmmm looks like I did get a lil off topic. But hey at least it didn't end up a convo about GWB and Iraq :p
        • 6 Years Ago
        Kingus

        Hydrogen is readily available as America is once more blessed with three oceans of it off our coasts. The bond that must be broken is with oxygen (H2O). This can be accomplished in a number of ways with the use of electricity being the most prevalent. However, it can also be done totally "green" with the use of genetically altered bacteria introduced to water and placed in the sun. We have huge areas in the S.W. of this country that are perfect for both solar electric genertion and hydrogen production.
        • 6 Years Ago
        autoblog moderators:
        Are people allowed to post the same screed in every article like this?

        If they are, could you consider perhaps changing the rules? Because it's really boring to see the same comments in every article. It kind of destroys much of the point of comments being attached to particular articles.
      • 6 Years Ago
      tankd0g:
      Both are true. They decided to make big trucks instead of small cars and are now paying the price. Just like other companies.

      And to your point that this is all because of their car mix, it's likely that's just not true. People aren't just buying smaller cars, some buyers are deferring purchases altogether or buying used.
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