• Jul 15th 2008 at 2:05PM
  • Add
There's further proof that Ford's planetary division could soon wave goodbye, according to Automotive News. While we've already reported on the apparent lack of supplier deals for the ailing upmarket brand from Ford, some further dissection reveals just how close Mercury may be to the brink of extinction. For instance, no Mercury vehicle currently exists which isn't a mild rebadge of a Ford product. While we have had hints of new models wearing the Blue Oval badge, not a peep has been provided regarding future Mercury products. Lincoln too has gotten some love as of late with its new MKS sedan, but a Mercury flag-bearer is conspicuously absent.
While the Mariner and Milan could arguably justify their positions in Ford's lineup, the Sable, Grand Marquis and Mountaineer seem completely irrelevant. Are two models really enough to justify an entire brand? While no official announcements have been made regarding the death of the Mercury brand, the new product silence is deafening enough for many to conclude that there's just not enough money in Ford's pockets to worry about anything past its bread-and-butter Ford brand and the ailing Lincoln luxury marque.

[Source: Automotive News - sub. req'd]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Toyota Corolla
    MSRP: $16,950 - $22,955
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    Share This Photo X