Hyundai offers scorching deal on Genesis leases
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To lure buyers towards the all-new 2009 Hyundai Genesis luxury sedan, the Korean automaker is aggressively pricing lease programs. Traditional Hyundai customers choose to lease about 10-12 percent of the time. The Genesis, however, is aimed at a more upscale buyer -- a segment that tends to lease more often (according to Hyundai's estimates, 50 percent of the Genesis customers will lease the new sedan). To drive sales, the standard six-cylinder model, with a base price of about $33,000, will lease for $399/month (24-month lease with $2,199 due at signing). It's a deal that undercuts the Cadillac CTS by nearly $150/month, according to a retailer who sells both. With 80 percent of customers expected to choose the V6 model (we would too), the lease program is bold enough to drive traffic. In case you were wondering, the V8 model won't be in showrooms for another month, and by that time the lease program will have expired.
[Source: Automotive News, subs. req'd]
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Reader Comments (Page 1 of 4)
jp 10:39AM (7/14/2008)
Does it mater that it under cuts the CTS lease? The CTS is probably less than the Mabach lease too? Do not even try to pass this car off as an alternitive to the Cadillac CTS. How about comparing it to a loaded Accord/ Malibu or Camry? Nice try..........
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tankd0g 10:56AM (7/14/2008)
Why would you compare it to FWD midsize cars? That's what the Sonota is. This is bigger and RWD. Like a CTS.
XJ 11:14AM (7/14/2008)
Hmm...the V6 has a similar price point ($33,000-$37,000) to the CTS, so why can't they compare its lease to a CTS'? Also, a loaded Accord/Camry has a similar price point to the Azera, not the Genesis.
Read some reviews about the Genesis. Heck, go test drive one yourself. You'll be utterly surprised.
EVan 11:24AM (7/14/2008)
A better comparison is the Chrysler 300, another bargain RWD luxury(ish) car.
The Genesis is no CTS.
DKB_SATX 11:47AM (7/14/2008)
Well, perhaps the CTS alone isn't sufficient for comparison, since this car is bigger than a CTS and more targeted toward luxury buyers... I'm sure its lease rates compare even more favorable with the STS and DTS.
Sonata is the competitor for CamCord and Malibu. Same size, same price category, etc. From Honda, probably the closest competitor is the Acura RL (for a lot of buyers, the TL is probably competitive as well since they've no clue it's a sporty car, they just bought it because it's a nice Acura.) From Toyota, probably the most direct competitor in size/price/etc. is the Avalon, even though it's FWD. As good as it seems to be, I'm sure the Genesis is more likely to conquer Avalon buyers than it is Lexus LS buyers. I can see it winning over some ES customers, though.
Torrent 11:59AM (7/14/2008)
This car is RWD and is almost the same size as the CTS. Well, the 2008 Malibu is almost bigger than the Genesis, but is FWD and starts at 20K- so what am I really trying to say? THE GENESIS IS RWD AND STARTS AT 33k! THE CTS IS RWD AND STARTS AT 34K! THEY'RE BOTH SIMILAR IN SIZE AND HAVE ABOUT THE SAME EQUIPPED PRICE! So yeah. I guess that's probably maybe definitely almost what I'm trying to say.
xpolarx 12:58PM (7/14/2008)
Although I think jp is wrong here -- you put a car in its class, regardless of who manufactured it. BUT!...I understand the sentiment. I like the ribcage front grill -- very death metal -- and I think the whole package is pretty cool, but it's still a Hyundai. It'll be a couple generations before this vehicle can REALLY compete with the CTS.
flyhigh 11:31PM (7/14/2008)
is jp for japan?
if so are u bashing hyundai because it cuts
sales for toyota and other japanese automakers?
Cary 12:28AM (7/15/2008)
Fck that. I'll take the much safer [Pre-Safe], more reliable [JD Power], more technologically advanced [COMAND], more than likely more comfortable ride [Drive one], smoother accelerating [7-speed] Mercedes C300 for the same base price. And I'll only get 1 MPG less average. But hey, if you're a Mercedes hater, or Korean car lover, this is for you, we all know where the heavy styling cues came from..don't we?
xbird 12:21AM (7/17/2008)
Am I the only getting annoyed with these "Japanese Pride" douches trolling Autoblog?
You know they're trolls because they piss us off on ZR-1 posts by bashing the Vette with all this "GT-R will hand the crappy American leaf-spring ZR-1 its ass" crap. And now suddenly the CTS is not even in the same class as the Genesis??!! Give me a break, which way will it be? Do you people think we care which car is supposed to be better?
This is America, we celebrate an open market and we like nice cars based on how they drive, how they're made, and how they make us feel; we don't waste our lives pulling our hair out over which car is supposed to be better. You should be thankful that we even gave Japanese cars so much as a chance 30 years ago, and look how far they've come. So quit it with the bashing already.
tekdemon 9:10AM (7/18/2008)
XJ, I was mostly just surprised to find out that the Azera had a lot of features they dropped for the Genesis (like power folding mirrors) to cut costs. Not exactly what I was expecting from the new flagship-to lack features from a cheaper car in their lineup!
Then again I kind of suspect the fact that the Azera is an electrical nightmare might have lead to some of these things being dropped just to keep the Genesis more problem-free. Who knows.
icu812ru469 10:43AM (7/14/2008)
Yes, this is no CTS yet... but even the previous CTS wasn't a CTS. Ths is a good thing that Hyundai is doing, just get people into the showroom to take a look. Just like an interview... you just want a chance in the door.
So if my math is correct... $11775 for two years of test driving. Not too bad... not too bad at all.
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Stacksmasher 1:38PM (7/14/2008)
Did you ever think in today's car market you can pick up a 2001-2002 BMW 530i with 60-70K miles for about the same price?
This car is wayyyyyy overpriced.
DKB_SATX 2:11PM (7/14/2008)
Stacksmasher: Did you ever think that a 6-8 year old 5-series has no warranty and a better chance of costing you a lot of repair/maintenance money than a brand new car? While in general it's a better financial decision to buy used, those LEASING a brand new car are unlikely to want to take the risk of buying a 7-year-old car that's not known for being a particularly low-maintenance ride in the first place. Never mind the difference in available financing.
For the most part we're talking consumers in this context, not enthusiasts.
jsjs 3:05PM (7/14/2008)
In that case - stackmaster must think that the Avalon and the new Maxima are overpriced as well, esp. since they aren't as nice as the Genesis.
And sorry - a 2001/2 5 series just doesn't cut it these days (in terms of luxury and technology), not to mention all the maintenance hassles and cost.
shrique 10:52AM (7/14/2008)
did anyone else get a VIP "come drive our car" invitation on this one? I got this thing in the mail that told me to register and I could compare this to it's competitors. Driving course etc. No sales pressure.
Of course I signed up. (GRIN)
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iSpec 10:55AM (7/14/2008)
'Do not even try to pass this car off as an alternitive to the Cadillac CTS.'
I suppose the 20 or so journalists who have tested the Genesis and agreed that this was a viable contender to the CTS, better than the comparable Lexus and just a bit shy of the Infiniti's are just bought off and ignorant? Kindly share with us all your test drive experience in the Genesis. On all fronts, $399 for a Genesis with nearly 300hp and all the goodies and luxury is very, very interesting and is not even remotely a stretch for Hyundai. Time will tell.
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why not the LS2LS7? 11:17AM (7/14/2008)
These journalists think the Infiniti is better than the CTS? Which Infiniti is that?
Chase 3:15PM (7/14/2008)
The G35, of course. The CTS wins in styling, and the G35 wins in driving character. In the 35k luxury sports sedan area, I'd rate them as the top two -- over all the german rivalry. They both have a ton of character in their own unique ways.
xcrunk 10:56AM (7/14/2008)
Maybe it's just me...but Hyundai doesn't scream luxury.
Hyundai screams econobox at a good price.
Perhaps they need a second higher tier moniker for their "luxury" line.
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