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Click on the image above for our high-res Hyundai Genesis gallery

To lure buyers towards the all-new 2009 Hyundai Genesis luxury sedan, the Korean automaker is aggressively pricing lease programs. Traditional Hyundai customers choose to lease about 10-12 percent of the time. The Genesis, however, is aimed at a more upscale buyer -- a segment that tends to lease more often (according to Hyundai's estimates, 50 percent of the Genesis customers will lease the new sedan). To drive sales, the standard six-cylinder model, with a base price of about $33,000, will lease for $399/month (24-month lease with $2,199 due at signing). It's a deal that undercuts the Cadillac CTS by nearly $150/month, according to a retailer who sells both. With 80 percent of customers expected to choose the V6 model (we would too), the lease program is bold enough to drive traffic. In case you were wondering, the V8 model won't be in showrooms for another month, and by that time the lease program will have expired.

[Source: Automotive News, subs. req'd]

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    • 1 Second Ago
      • 6 Years Ago
      Whoa. So the V6 Genesis is already in US dealerships?
      • 6 Years Ago
      I guess that's a good deal, although generally leasing almost never is unless you're taking a write-off. For an extra $100 per month you could own the thing in 5 years.
        • 6 Years Ago
        Actually your math is off. You're forgetting the $2200 due at signing.

        $399 x 24 months = $9576 + $2200 = 11,776 / 24 months = about $490 per month.

        Put the same $2200 down and finance the remaining $30,800 at 6% for 60 months = about $590 per month.

        The TT+L may be a little more with the purchase but spread over 60 vs 24 months it's basically a non-issue. You may even come out ahead again.

        In addition, if you keep the car you'll hopefully have a car worth $15,000 or more towards your next one if you pay it off. With leasing you're on a nonstop hamster wheel of car payments.

        Once you really do the math you'll see that leasing almost never makes sense. They don't call it a lease "incentive" for nothing, plus the independent leasing companies aren't non-profits. The money ultimately has to come from somewhere (your pocket).
      • 6 Years Ago
      did anyone else get a VIP "come drive our car" invitation on this one? I got this thing in the mail that told me to register and I could compare this to it's competitors. Driving course etc. No sales pressure.

      Of course I signed up. (GRIN)
      • 6 Years Ago
      Wow that is a very good move. That is definitely going to get people into their showrooms.
      • 6 Years Ago
      That is a good deal. I'd be awfully tempted to try it for $399 if I was in the market for such a vehicle. If you decide it's not as good as the "luxury" brands you were considering, you're done in only 24 months. I've already seen a couple of these on the road, and it actually looks pretty nice in person.
      • 6 Years Ago
      Where is all the advertising for this model? I think they think they can get way with word of mouth. I asked a few buyers of near luxury vehicles if they would ever consider a hyundai. Most people scoffed at the thought of a 30k+ hyundai. They need a massive PR blitz about there new models and get them behind the wheel. Maybe they are just trying to get existing Hyundai buyers to step up. Not enough high income Hyundai owners to do that IMO.
        • 6 Years Ago
        It takes time to ship the cars to dealers across the country – w/ some dealers getting them sooner and some later, and the V-8 not being available for another month or so.

        Hyundai has done some print advertising, but the promotional push will start when things are in place.

        Plus, for car nuts - Hyundai has made sure that auto writers/reviewers have already had their hands on the Genesis (hence, all the reviews).

      • 6 Years Ago
      Does not matter how good the car is. Even Toyota had to build a separate Lexus network when they brougth their luxury offers to the U.S.

      Most buyers are brand conscious, that is why they spend thousands more on an ES350 than a similar top of the line Camry: It is the brand, stupid.
      • 6 Years Ago

      Did you ever think in today's car market you can pick up a 2001-2002 BMW 530i with 60-70K miles for about the same price as a 2 year lease?

      This car is wayyyyyy overpriced.
        • 6 Years Ago
        And you can get a 1996 528 for even less. Ooooh, and a 1993 LS430 for like $10K. Yeah, that's even cheaper still. Wait, how about a 1988 Cadillac?

        New cars are only for suckers who like to get ripped of, right?

        Like the Genesis or not, a $399/month lease on the Genesis is the textbook definition of a smokin' deal if you're in the market for a full-sized luxury car.

      • 6 Years Ago
      The Genesis is a hard one to place. I mean when VW took the approach with the W8 Passat and Phaeton, quite frankly those vehicles were priced right up there with the competition (i.e. true lux brands). Whereas Hyundai has offered up a lot more vehicle for a lot less money.

      On the flip side of that you don't receive the so-called 'coddling' that you might get at the local BMW or Lexus dealer......but you are getting a few added perks (Hyundai guarantees a loaner).

      In terms of pricing. I looked at a Genesis a few weeks ago. The dealership marked up a V-6 to the tune of 5K, and advised me that the lease would be somewhere in the ball park of $600/a month.

      The Genesis is a capable and competent car, a few little nit picks but it should do well.
      • 6 Years Ago
      'Do not even try to pass this car off as an alternitive to the Cadillac CTS.'

      I suppose the 20 or so journalists who have tested the Genesis and agreed that this was a viable contender to the CTS, better than the comparable Lexus and just a bit shy of the Infiniti's are just bought off and ignorant? Kindly share with us all your test drive experience in the Genesis. On all fronts, $399 for a Genesis with nearly 300hp and all the goodies and luxury is very, very interesting and is not even remotely a stretch for Hyundai. Time will tell.
        • 6 Years Ago
        The G35, of course. The CTS wins in styling, and the G35 wins in driving character. In the 35k luxury sports sedan area, I'd rate them as the top two -- over all the german rivalry. They both have a ton of character in their own unique ways.
      • 6 Years Ago
      Does it mater that it under cuts the CTS lease? The CTS is probably less than the Mabach lease too? Do not even try to pass this car off as an alternitive to the Cadillac CTS. How about comparing it to a loaded Accord/ Malibu or Camry? Nice try..........
        • 6 Years Ago
        is jp for japan?
        if so are u bashing hyundai because it cuts
        sales for toyota and other japanese automakers?
        • 6 Years Ago
        Why would you compare it to FWD midsize cars? That's what the Sonota is. This is bigger and RWD. Like a CTS.
        • 6 Years Ago
        XJ, I was mostly just surprised to find out that the Azera had a lot of features they dropped for the Genesis (like power folding mirrors) to cut costs. Not exactly what I was expecting from the new flagship-to lack features from a cheaper car in their lineup!
        Then again I kind of suspect the fact that the Azera is an electrical nightmare might have lead to some of these things being dropped just to keep the Genesis more problem-free. Who knows.
        • 6 Years Ago
        Well, perhaps the CTS alone isn't sufficient for comparison, since this car is bigger than a CTS and more targeted toward luxury buyers... I'm sure its lease rates compare even more favorable with the STS and DTS.

        Sonata is the competitor for CamCord and Malibu. Same size, same price category, etc. From Honda, probably the closest competitor is the Acura RL (for a lot of buyers, the TL is probably competitive as well since they've no clue it's a sporty car, they just bought it because it's a nice Acura.) From Toyota, probably the most direct competitor in size/price/etc. is the Avalon, even though it's FWD. As good as it seems to be, I'm sure the Genesis is more likely to conquer Avalon buyers than it is Lexus LS buyers. I can see it winning over some ES customers, though.
        • 6 Years Ago
        A better comparison is the Chrysler 300, another bargain RWD luxury(ish) car.

        The Genesis is no CTS.
        • 6 Years Ago
        Am I the only getting annoyed with these "Japanese Pride" douches trolling Autoblog?

        You know they're trolls because they piss us off on ZR-1 posts by bashing the Vette with all this "GT-R will hand the crappy American leaf-spring ZR-1 its ass" crap. And now suddenly the CTS is not even in the same class as the Genesis??!! Give me a break, which way will it be? Do you people think we care which car is supposed to be better?

        This is America, we celebrate an open market and we like nice cars based on how they drive, how they're made, and how they make us feel; we don't waste our lives pulling our hair out over which car is supposed to be better. You should be thankful that we even gave Japanese cars so much as a chance 30 years ago, and look how far they've come. So quit it with the bashing already.
        • 6 Years Ago
        Hmm...the V6 has a similar price point ($33,000-$37,000) to the CTS, so why can't they compare its lease to a CTS'? Also, a loaded Accord/Camry has a similar price point to the Azera, not the Genesis.

        Read some reviews about the Genesis. Heck, go test drive one yourself. You'll be utterly surprised.
        • 6 Years Ago
        Fck that. I'll take the much safer [Pre-Safe], more reliable [JD Power], more technologically advanced [COMAND], more than likely more comfortable ride [Drive one], smoother accelerating [7-speed] Mercedes C300 for the same base price. And I'll only get 1 MPG less average. But hey, if you're a Mercedes hater, or Korean car lover, this is for you, we all know where the heavy styling cues came from..don't we?
        • 6 Years Ago
        Although I think jp is wrong here -- you put a car in its class, regardless of who manufactured it. BUT!...I understand the sentiment. I like the ribcage front grill -- very death metal -- and I think the whole package is pretty cool, but it's still a Hyundai. It'll be a couple generations before this vehicle can REALLY compete with the CTS.
      • 6 Years Ago
      I remember VW trying something like this and making the Phaton. If I remember right, it had great reviews. When I questioned a VW sales guy a few years after it had been discontinued, he said the problem was, "It's viewed as a VW, and people don't think of VW as luxury". I do also remember Marilyn Manson was driving one, I guess to be different.
        • 6 Years Ago
        Well, VW tried to sell it at a price similar to that of MB, Audi and BMW. Why would you buy it if you can choose the latter?

        Genesis is not the same as true luxury brands, but it is very similar to Lexus, but at 1/2 price. Why wouldn't it still Lexus sales or sales of fully equipped high-end mainstream cars?
        • 6 Years Ago
        For the umpteenth time - the Phaeton's price started at nearly $67k and went over $100k for the top of the line model.

        The Genesis has the room of a 7 series, in many ways is comparable to a 5 series - and yet, is priced like a 3 series.

        See the DIIFFERENCE?
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