• Jul 13, 2008
Despite the burgeoning popularity of small cars, especially with premium nameplates, Audi doesn't think there's a case for bringing its MINI-sized A1 to the United States. Audi CEO Rupert Stadler acknowledges that American customers are increasingly interested in fuel efficiency, but also contends that we want that frugality wrapped in larger sheetmetal than customers elsewhere might go with. In the interest of greener numbers, Audi's planning on going electric, launching an armature-motivated car around 2010, roughly the same due date as a Volkswagen electron-mobile. No decision has yet been made about a plant in North America, but that might reduce costs enough for attractive pricing to facilitate Audi's target of selling 1.5 million annual units by 2015. Without the A1, we're going to be forced to continue drooling all over the Alfa MiTo's roundy-round front fenders.


[Source: Auto News – Sub Req]



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  • 49 Comments
      • 6 Years Ago
      Let's get the record straght... This is not a car. It's a joke. A bad one.
      • 6 Years Ago
      I'm gay and I think Minis are WAY gay! But so are all high end foreign SUVs , esp Range Rover and FX45.

      Jeez, what was the topic here again? LOL
        • 6 Years Ago
        gay VW/Audi AG man here..and i agree brutha!
      • 6 Years Ago
      That's very disappointing... I've owned two MINIs in the past (a hardtop and a convertible) and I'm currently driving an A3. I love the Audi, but I'd like to get a smaller car for commuting. I love the loooks of the A1 -- I'm completely over retro-throwbacks like the MINI, Beetle, PT Cruiser, HHR, etc... What I like about the A1 is that it's a small car with original modern styling. If they did bring it over here I can guarantee them at least one sale. :-) As it is, I'm fairly likely to buy an Alfa MiTo instead (even though I'd rather buy another Audi).
      • 6 Years Ago
      I know I should feel disappointed that a well-engineered small car is not coming to the USA, but in this case, the thing is just too ugly.

      Thanks Audi for helping to keep America beautiful, donating some R8's to auto enthusiasts would help some more.
      • 6 Years Ago
      How small is small?....Like smaller then an old Fiesta or Suzuki Swift? We buy small cars guys.If you make them well enough and bring them to America!
      • 6 Years Ago
      Right, BMW is having such a hard time selling Mini's. Give me a break. Those things would sell well. Could use a larger grill though. That one is so small.
        • 6 Years Ago
        Sells last month were up 40% over the previous year I think? hah!
      • 6 Years Ago
      As much as I'd like it, it probably doesn't make sense to sell it here as an AUDI...... but would as a VW.
      • 6 Years Ago
      Oooh a cheese grater.
      • 6 Years Ago
      Dear Herr Stadler;

      Nicht kluge bewegung! Guten tag!
      • 6 Years Ago
      That sucks
        • 6 Years Ago
        Thank God it's not coming here!

        I couldn't stand another of those New Beetle - like abominations running around posing as cars.

        A proper car is a MACHINE, not something that looks like it's fallen out of a makeup kit.
        • 6 Years Ago
        The Polo would have to be re-engineered to meet U.S. impact standards. The A1 they have no excuse on!
        • 6 Years Ago
        The MiTo is the better choice, so I'll be 'forced' to consider that, at least until Mini fixes their abomination called an interior.

        And we will see what the Fiesta brings to the table.
        • 6 Years Ago
        This is a very nice looking little car. The A3 that we get weighs over 3300 lbs and while a nice car Im not much of a fan of it. Comon Audi stop this abomination of a car you call A3 and bring us the A1 or at the very least the A2.
      • 6 Years Ago
      "Despite the burgeoning popularity of small cars, especially with premium nameplates" ?????? - You mean mini right, so its 1 nameplate autoblog ... how do you know people would want mini sized Mbs, lad rovers, audis , bmws ??
      • 6 Years Ago


      Looks like they chromed all of the parts that could be removed most easily.
        • 6 Years Ago
        VW are losers. They can't sell enough here because they make unreliable cars (or at least they were). Their market share is minuscule.

        They can keep it, as long as we get the MiTo and any other goodies coming out.

        There are enough other players that could fill the void without their ho-hum designs anyhow.

        Now, it would be awfully nice if Peugeot would come back here like they love to hint at, but don't seem to ever actually strive towards. I could live with a 306cc ;-).
          • 6 Years Ago
          Meh. VW yes - but definitely not Audi who rates as well as Infiniti in the Vehicle Dependability tests. Just because the VW Group owns Audi (and Seat, Skoda, Bentley, Bugatti, and Lamborghini) doesn't mean that they are the same company.

          Audi's market share is not small either. Last month, Audi sold almost as many cars as Infiniti and more cars than either Volvo or Saab. They do still less than half the cars of BMW but they have been pulling marketshare for sometime.
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