• Jul 10, 2008
UPDATE: We've been informed that the 0% financing for 72 months offer is only available for the 2008 Dodge Ram. Financing details for the 2009 Dodge Ram will be announced at a later date.



The 2009 Dodge Ram appears to be a top-notch competitor in the light truck market, but that won't keep the soon-to-be-released model from feeling the pinch of high gas prices. Chrysler told dealers in a July 8th conference call that the new Ram would be launched with 0-percent financing... for 72 months. To put this into perspective, an all-new $30,000 vehicle with 7-percent financing would translate into a $511 per month car payment over 72 months. With 0-percent financing, the payment would be only $417, for a savings of nearly $7,000.

When the 2009 Dodge Ram was unveiled to the public at the Detroit Auto Show, it was looked at as a potential savior for the Pentastar. Only seven months later and two months before its scheduled to go on sale, It's going to be launched with the same financing as the slow-selling outgoing model. Ouch.

[Source: Automotive News (subs req'd)]


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    • 1 Second Ago
  • 40 Comments
      • 6 Years Ago
      Dan,

      I really didn't rob them blind; they still made holdback (about $800), and by the time the program is over, I'll probably send in at least 20 more people.

      I have to admit, I'm quite surprised at how well I like the Titan. mine is a King Cab SE 2WD, and has bucket seats (power) and a floor shift, which is not something available on most pickups, with the exception of highline models, like the Ford F150 Lariat 4WD, and the new 2009 Dodge Ram 1500 Laramie.

      the rear doors open 180 degrees, which makes it easy to open the doors in a parking lot. I never really considered a Titan before, because the only interior colors available were either gray or dark gray. this year, Nissan ditched the gray (charcoal is still available), and added almond, a beautiful tan color. my truck is a very unusual color combination, radiant silver with the almond interior. I love it.

      the price of the truck also included the popular package (power bucket, console, parking sensors, driver information center, sliding window, auto-dimming mirror w/compass, steering wheel audio controls,6 disc CD, 18" alloys, bedliner, class IV hitch, and floor mats.

      AZMike
        • 6 Years Ago
        Mike,

        The dealership may have done alright, but someone lost a whole bunch of money selling you a truck that cheap. If it wasn't the dealer then that lives Nissan.

        I can see why someone with AZ in his nick wouldn't want a dark grey interior. Can't see why Nissan didn't catch onto that earlier.
      • 6 Years Ago
      The Ram won't "save" Chrysler, but between it and the Challenger, hopefully it will help to change their current public image. Both vehicles have gotten good reviews, even on the interiors. On the plus side, I have heard they are slowing the lines, which should lead to better build quality.

      Yes, Dodge only sold a max of 450k units..but they have NEVER had the sales of GM or Ford because they just aren't as big a company.
      • 6 Years Ago
      Wow, last person to leave Chrysler don't forget to turn out the lights. 0% before it even hits the ground. How sad.
        • 6 Years Ago
        Chevy & GMC are doing the exact same thing... those trucks were also just re-designed.

        They're in a no win deal... the Ram sold 450,000+ units at its peak & the GM twins old over 1 MILLION.

        If GM & Chrysler had let those models age Wall St. would have killed them because Ford,Toyota & Nissan were updating their pick ups.

        Plus, Chrysler started design (styling) concepts for these "new" Rams in late 2005. The complete redesign/ engineering/ etc. process on new product takes 30 to 36 months (at every company... not a Big 3 thing)
        • 6 Years Ago
        how's that sequoia doing right about now?
      • 6 Years Ago
      I think a few will wait till the cummins version will be available.
      • 6 Years Ago
      So where is Chrysler's small car? Is it ready yet? Because these obviously aren't selling at all.
        • 6 Years Ago
        i think you guys are missing the point SVX is trying to make, the outgoing models weren't the hottest sellers, and with gas prices going up and up...dont expect the 2009 to be the hot ticket WHEN it drops. jezus...everyone beating up on someone for what they literally wrote, rather than what you know they meant. this is a blog not a court of law
        • 6 Years Ago
        They, um, aren't selling, um, BECAUSE PRODUCTION HAS NOT STARTED.

        thank you.
        • 6 Years Ago
        The (Subi)Saab 92X was not Italian designed.
        • 6 Years Ago
        "Because these obviously aren't selling at all."

        Kind of reminds me of a certain Italian-designed, overweight Sabaru from the early nineties that didn't do so hot either. Now, what the heck was that thing called...?
        • 6 Years Ago
        "these obviously aren't selling at all."

        They haven't sold a single one, in fact -- because they're not on sale yet. Did you even read the story?
        • 6 Years Ago
        Sorry K, Saabarus weren't made until recently, and were not italian designed.
        • 6 Years Ago
        I believe the auto you are thinking of the SVX. They sold 14,257 total over 6 years. Dodge will sell more of the new RAM in the first month it is on sale
      • 6 Years Ago
      An important truck for Dodge? Yes. A savior for Chrysler? No, never would be, even in January when it was introduced. Their lack of competitive small and midsized sedans, and their overflowing lack of current competitive products in the SUV market could not be overcome simply by a new Ram.


      • 6 Years Ago
      Ok I did I extrapulated a little further to compare costs over 5 years:

      Prius $23K purchase price, 45mpg, 15K miles per year driven. $1666 per year in fuel @ $5 a gallon. $23K + (1666 X 5years) = $31,333

      Titan $14K purchase price, 15mpg, 15K miles per year driven. $5000 per year in fuel @ $5 a gallon. $14K + ($5000 X 5years) = $39,000

      Of course this isnt total cost of ownership just purchase price and fuel costs.

      Still interesting that the Prius pulled out significant savings even starting in the hole $10K.

      You still got a great deal (to channel Howie) but I am amazed at the savings from the Prius over 5 years.
        • 6 Years Ago
        this also does not include the cost of money. I am sure that will be significant as well. That will favor the Titan's numbers so the gap will close.
      • 6 Years Ago
      It's going to be hard to push the older stock, but this is one helluva deal if you're in the market for a new pickup. Some people do actually still need these.
      • 6 Years Ago
      Well, on the plus side it's significantly less butt fugly than the one it's replacing. At least on the outside. Is the interior any better than everything else Chrysler is making these days? If not it doesn't matter what the finance rate is.
        • 6 Years Ago
        you obviously have no idea. Why even take the time to post about something you are beyond clueless on?
          • 6 Years Ago
          I have lots of ideas, most of them prove right over time, and however inconvenient it is to Mopar, not everyone is on Chrysler's payroll. Whether it's improved enough is a valid question. Particularly given the state of the economy and the MPG of pickups.
      • 6 Years Ago
      they're really smart to do what they're doing; it's either this or big rebates. there are still plenty of buyers.

      there are some tremendous deals our there, and this is a great time to buy a full size new pickup or SUV. I just bought a new Nissan Titan on Monday. here's how the deal was structured:

      $29255 MSRP
      -2820 MSRP to invoice
      -1000 Nissan bonus cash, 7/4-7/7
      -1500 conquest bonus (own another
      pickup from another
      manufacturer)
      -5000 dealer cash from Nissan
      -5000 rebate
      $13935 net cost

      so far, my average mileage is running at 20.7, according to the onboard computer. I've also verified it myself, doing it the old-fashioned method...and it isn't even broken it in yet. so much for the EPA rating of 12/17.

      what's rather interesting is this vehicle is replacing my 2006 Buick Rendezvous, which averaged about 22.3 MPG. I definitely made the right choice.

      Chrysler is definitely doing the right thing with the 0% financing, especially when you figure how good the mileage is with the HEMI with MDS. my '06 Ram (with HEMI) still averages right around 19 MPG.

      it's really scary to see how many folks are responding to the silly knee-jerk reaction to buy a teeny car. when I was buying the Titan, there was a couple with three small children at the Nissan dealer buying a Versa. how long is the bloom going to be on that rose?

      when gasoline prices lower and stabilize (read: futures traders move onto another commodity, like hog bellies) all these little teeny cars will be choking dealer's lots, as people move back to the larger vehicles they really want (and need).

      AZMike
        • 6 Years Ago
        Mike, That is an AWESOME deal you got on the Titan........funny thing is that the $5k in dealer cash doesn't show up anywhere I can find, Edmunds.com, etc etc. I had no idea it was out there;) Good Job!
        • 6 Years Ago
        "there was a couple with three small children at the Nissan dealer buying a Versa. how long is the bloom going to be on that rose?"

        Having 3 kids myself and having done that last year I can say that for me it was one of the best decisions I ever made. I used to think I needed a big car but the reality is I don't. Even with Scouts, camping and road trips it really doesn't make an appreciable difference.

        Honestly considering how many hours all 5 of us are in the car at the same time they have plenty of room and it's awesome to go back to a car that is nimble, efficient and easy to park.

        It's also nice knowing that I'm minimizing pollution and sending as little money as I can to places like Venezuela, Iran and Saudi Arabia but I understand many don't really care about stuff like that.

        The only bloom that fell off the rose is the one that made people think they needed crew cab pickups and Suburbans to commute to the office. Most people today have got their mind straight with the current situation in the world and even if gas drops to $2/gallon (which it won't) I don't think you'll see people rushing back to the wasteful, inefficient over-consumption of yesteryear.
        • 6 Years Ago
        Just a side note. The future traders have little to nothing to do with the price of oil. It's a LOT more complicated then that. If you'd like to know more check out this article.
        http://www.economist.com/opinion/displaystory.cfm?story_id=11670357&CFID=12741321&CFTOKEN=54391463
        • 6 Years Ago
        azmike - How much did you get for your trade? How much did you actually habe to pay or finance, $13935 or less? That is a great deal. If you can average 20mpg that is not that bad and with your savings you can buy lots of gas. If someone does not drive lots of miles they can make out with some of the deals out there. At $13K you can fill up with gas for a 2-3 years before even hitting the purchase price of a Prius.
        15mpg (you are getting more I know) @ 5.00 a gallon given 15,000 miles = $5000 a year in gas. At that rate you can drive for 2 years (30,000 miles) before hitting the purchase price of the Prius (around $23K)! You can drive for 5 years before you hit the Volt price point at $40K.

        Interesting running the numbers. Very surprising to me.
        • 6 Years Ago
        Great deal AZMike!

        14K for a new truck is usually a single cab stripper with vinyl and a V6, you robbed them blind.

        Titans are selling around 8K under invoice here last I checked, which would have been 18K for a truck like yours. Which is still a steal come to think about it.

        How do you like it compared to your Ram?
        • 6 Years Ago
        Any thoughts as to what rebates/incentives will look like in the coming months?

        My current lease is up next July, and I am hoping there will still be some screaming good deals at that point.

        I can't imagine the truck market will be a whole lot better, but I'm guessing inventory levels may be back in line with where they need to be.........just hoping we don't lose 1/2 the rebate money at that point because of it.

        I'm considering either an 09 Silverado LTZ 6.2 / 6 speed or an '09 Ram.
      • 6 Years Ago
      What are they thinking???

      How are they going to move all of the '08s they will still have on their lots when you can get 0% on a brand new one. This is so dumb it's not even funny.. and you know why Dodge is doing this? It's all in attempt to get as many of their trucks on the road before the new F150 is released for sale two months later. this is a naive and ignorant decision on Chrysler's part. You don't offer 0% on a brand new vehicle.. there's no reason to.
      • 6 Years Ago
      well, duh!
      There isnt a large truck or SUV out there doing gang-busters.

      Even amongst the real working types, gas prices are causing them to pinch pennies so they are holding on to the older trucks longer.

      I dont see a new Hummer or F-150 or Tundra flying off the lots at full price.

      More than likely, its easier to inch up interest rates than it is to lessen rebates so this is a smarter path.
        • 6 Years Ago
        actually you do more to sustain long-term residuals by NOT doing this. You only do 0% on ANY vehicle, when you need to get them off the lot. For a new model you should never see 0%. what GM is doing right now is not the same because GM is doing it on existing inventory, not on something that isnt even there yet. Chrysler should have done what Ford did and delayed production until current inventories were down, then build less of the new truck and market it specifically to commercial buyers who will always need trucks.
        chrysler is in a very bad way right now.
        • 6 Years Ago
        Yeah my neighbor just picked up a 2008 Ram for a ridiculously low price. He uses it as a hunting/recreational vehicle.
        • 6 Years Ago
        Chrysler could NOT delay production... the 2008 Rams are jammed on the dealer markets... some 2007 models are there as well. The '08 models have HUGE rebates & or price reductions.

        Between buyers who are not returning to the truck market... people who actually NEED a truck (construction, landscapers, etc) are AVOIDING the "old" Dodge Ram & waiting for the much improved '09 Ram.
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