• Jul 9, 2008
A long, long time ago -- 1996 to be exact -- Toyota decided to brand engineer a GM vehicle for the Japanese domestic market. The vehicle they chose: the Chevrolet Cavalier. They even called it the Toyota Cavalier, and wanted to move 20,000 of them per year in Japan. They put them in dealer showrooms next to JDM cars, and, well... people didn't really buy them. By 2000, the Toyota Cavalier was mort.

And while their loss is not exactly your gain, it might mean you can have some fun with rabbits and hats. GM made Toyota Cavalier parts, including Toyota badges, for the car, and has boxes of the stuff at its warehouse in Lansing, Michigan. If you can get a parts manager to fulfill your order -- overseas-only parts are normally red-flagged for U.S. domestic use due to DOT issues -- then you can get a Toyota badge wrapped in official GM packaging. Cue the Ripley's Believe It or Not theme music...

[Source: Automobile]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 43 Comments
      • 6 Years Ago
      "There was pressure on the Japanese to open their market to American made cars...something that still hasn't happened."

      That's a load of bollocks! The Japanese don't want GM crapboxes and neither does anyone with even half a brain.
        • 6 Years Ago
        Not internal pressure from consumers but external goverment pressure. You are correct, Japaneese consumers were not clamoring for Cavaliers like Autoblogers clamoring for the Euro Focus or the Nissan Skyline (on the past).
      • 6 Years Ago
      the real question is...why would you want JDM parts on your Cavalier??? Are they better that the USDM counterparts?
      • 6 Years Ago
      Let's have some fun with your friends. Make sure you put these emblems on your :

      Corvette
      Cadillac
      Hummer

      Who would be the first to send a pohto to Autoblog as a spy photo?

      Dave
        • 6 Years Ago
        Drake:

        And half the capability.

        Are you honestly comparing a Toyota to a Hummer?

        The FJ Cruiser is more comparable to a Jeep Wrangler than an H3, and BOTH are non-comparable to the H3, given the TEN THOUSAND DOLLAR price difference, size difference, capability/class differences, etc.

        You're a retard.
        Drake
        • 6 Years Ago
        @Matt

        Chill out dude. What I was trying to get across is that Toyota has a Hummer-type of vehicle (i.e. purposeful off-road vehicle). Like you said, it is more comparable to a Wrangler than a H3, but then Hummer doesn't have a vehicle the size of a Wrangler or an FJ. Maybe they would if they come out with the HX concept The point being, the FJ is smaller than the H3, yet only gets 2mpg better in fuel economy. The H3, for what it is and capable of, does not get that bad of fuel economy, 14/18mpg label. Toyota aint as green as people make them out to be. They got their poor fuel economy off-road vehicle just like GM has Hummer, and Chrysler has Jeep.
        Drake
        • 6 Years Ago
        A Toyota Hummer? Oh yeah, its called an FJ Cruiser. Label states 16/20 mpg, 2mpg more than the H3, with 2 less doors. (real doors, not those half-a** suicide doors)
      • 6 Years Ago
      Much like the prizm/corrolla that emblem is worth about $2000 in resale value. If I owner a cavalier I would stick one on my car.
      • 6 Years Ago
      Why is this news...this has been known since 1996...
      • 6 Years Ago
      Perhaps GM would sell more Malibus with a Toyota badge.

      Then again, maybe not. I guess there are about equal parts of people avoiding American cars for their poor reliability reputations as there are people buying American for patriotism.
      • 6 Years Ago
      I recall seeing this commercial multiple times when I worked in Japan.

      http://www.youtube.com/watch?v=nuwDIbHNY4A

      Ka ba ri eh
      • 6 Years Ago
      the description is all wrong...
      toyota made a deal with GM...
      badge engeneer our toyota corolla ( geo prism and late chevy nova's) no we learn how it is to built cars in the states and we will take you cavalier to japan and show you what you need to know about selling a car in japan
      they sent the cavalier to study japan marketing and customer needs without having to build a dealership network..

      http://members.shaw.ca/toyota_cavalier/

      during the whole 90's toyota kept studying our market with the full help from GM since they were all about making money out of manufacturers they invested in and taught how to grow the general way.
      while selling car with the least update
      • 6 Years Ago
      So, why don't we return the favor and put equal tariffs on cars coming in to our country?

      Turn-about is fair play......
        • 6 Years Ago
        Yes that would be very good for the consumer. Give the Big three even more reason to build poor cars. Competition is good, GM has had every opportunity to be competitive and they were when gas was $1.50. The trucks and SUVs are awsome, cars not so much. Hopefully they turn it around.
        • 6 Years Ago
        Yes competition is good, but so is a level field in the global economy. Obviously it would be a symbolic gesture....Japan has MUCH more to lose than we have to gain, since Japan is such a small market.
      • 6 Years Ago
      Whats that old saying....something about a pig and japanese lipstick......
      • 6 Years Ago
      I saw one of these when I was in Iwakuni. I did a double take..then a tripple and so on. I thought some goofball had rebadged his car.

      Thank you, Autoblog, for solving this mystery!
    • Load More Comments