BMW reports best-ever sales first half-year of 2008
Demonstrating that there is good news still to be found in some sales departments, BMW Group announced their worldwide January through June 2008 sales for BMW, MINI and Rolls-Royce brands increased 4.7 percent compared to last year. The sales total of 764,874 automobiles marked the most successful half-year of sales in the history of BMW Group. All three brands contributed to the sales increase, in varying capacities. BMW sales grew 2.4 percent, thanks to the BMW 1 Series and 3 Series Cabrio, while MINI sales were boosted 17.9 percent as the MINI Clubman rolled into showrooms. Most impressive was Rolls-Royce, boasting a 68.4 percent increase in sales compared to last year. The only segment where BMW Group was unable to maintain sales levels was with its motorcycles, as sales fell 5.6 percent compared to last year.
[Source: BMW Group]
BMW GROUP INCREASES WORLDWIDE SALES BY 4.7% IN FIRST HALF-YEAR
July 7, 2008 - Munich - The BMW Group increased sales of its BMW, MINI and Rolls-Royce brands by 4.7% in the period from January through June to reach a total of 764,874 automobiles (prev.yr.: 730,285). This made the first half-year of 2008 the most successful in the history of the BMW Group in terms of sales. Nevertheless, the company was not entirely able to avoid the difficult economic trends in important individual markets such as the USA and Japan. As such, global sales slipped 2.8% in the month of June to 146,138 units (prev.yr. 150,308).
Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing: "In the first half of the year we were able to report solid growth, as planned. Despite difficult economic conditions in certain automobile markets, the BMW Group aims to improve on last year's sales level for the year as a whole. However, we will continue to monitor world markets and their performance so as to react as necessary."
Deliveries of the BMW brand were up 2.4% between January and June to 637,569 (prev.yr.: 622,415) vehicles. The main drivers of this growth were the BMW 1 Series with 116,919 vehicles sold (+66.4% / prev.yr.: 70,282), the BMW X5 with sales of 63,352 (+30.5% / prev.yr.: 48,533) and the BMW X6 with 6,082 units already delivered. In the first half of 2008, further increases in sales were posted by the BMW 3 Series Cabrio (33,476 units/ prev.yr.: 23,353 / +43.3%) and Coupé (46,277 units/ prev.yr.: 44,642 / +3.7%) as well as the BMW 5 Series Touring (24,460 units/ prev.yr.: 24,115 / +1.4%) and the BMW 6 Series Coupé (5,048 units/ prev.yr.: 4,741 / +6.5%). In June BMW delivered 121,576 automobiles to its customers and, thus slightly failed to reach the sales level of the same period last year (-4.8% / 127,770).
June 2008 also brought two milestones for the BMW brand: Its best-selling model, the BMW 3 Series sedan, has now been delivered more than one million times around the globe since its market launch in March 2005 (1,002,052 in exact figures). By comparison, its predecessor sold about 945,000 models in the first 40 months. BMW M GmbH also celebrated an anniversary in June: 30 years after launching production of its first series-produced model, BMW M GmbH delivered its 300,000th vehicle - an alpine white BMW M3 Coupé - to a customer in Regensburg. The city in eastern Bavaria is also the location of the BMW plant where the high-performance sports car is manufactured.
The MINI brand continues on its successful course with sales up 17.9% in the first half-year to reach a total of 126,810 vehicles (prev.yr.: 107,576). In June more than 24,448 (prev.yr.: 22,465 / +8.8%) MINI were delivered worldwide. A strong contribution to the continued growth in MINI sales was made by the third member of the MINI family, the MINI Clubman, which has complemented the product range since mid-November of last year. In the first six months of 2008 24,774 Clubman were sold; in June the figure was 4,811 vehicles. That means that every fifth MINI sold is now a Clubman.
Growth in Europe, Asia and South America in first half-year
A comparison of the major regions shows mixed developments in sales for the first half-year. While the BMW Group was able to achieve strong growth overall in Europe, Asia and South America, it could not match its sales figures for the previous year in North America and Africa.
In Europe the number of deliveries totalled 470,225 vehicles, surpassing the previous year's figure (435,971) by 7.9%. The company easily sold its most vehicles in Western Europe with 446,032 units sold (+6.6% / prev.yr.: 418,571). Eastern Europe continues to enjoy a strong pace of growth. In this region the BMW Group sold 32.9% more vehicles in the first half-year, bringing the total to 21,479 (prev.yr.: 16,165) units delivered.
In Asia sales climbed 8.7% to 83,386 units (prev.yr.: 76,725). Within this region the Chinese markets continue to experience particularly dynamic growth, with 35,468 vehicles sold by the end of June - which is 25.1% more than in the previous year (28,362).
Faced with the continuing weakness of the economy and the overall contraction of the automotive market the BMW Group saw sales shrink 4.0% to 157,913 units (prev.yr.: 164,441) in the USA in the first half of the year. Nonetheless, the company did better than the market, which in the USA contracted by 10.1% in the period from January through June. Sales in Central and South America, on the other hand, increased over the same period: by 8.4% to 7,486 vehicles (prev.yr.: 6,906) and by 24.4% to 4,350 vehicles (prev.yr.: 3,496) respectively. Overall the American markets were down 2.6% to 183,935 (prev.yr.: 188,900) units.
In the African markets, including its largest single market, South Africa (11,174 units/ prev.yr.: 13,223 / -15.5%), sales in the first half-year also fell by a total of 11.6% to 14,708 vehicles (prev.yr.: 16,630).
Rolls-Royce Motor Cars presented 495 automobiles (prev.yr.: 294 / +68.4%) to its customers in the first six months of the year. In June 114 vehicles were handed over to customers (prev.yr.: 73 / +56.2%)
The Motorcycle segment was unable to maintain last year's level in the first half of the year. Sales decreased by 5.6% to 55,932 units (prev.yr.: 59,230). In June 10,904 motorcycles were delivered, which is 5.9% less compared with the same month last year (11,591).
BMW Group sales in/up to June 2008 at a glance
In June 2008 comp. with prev. year Up to and incl. June 2008 Comp. with prev. year
BMW Group Automobiles 146,138 -2.8% 764,874 +4.7%
BMW 121,576 -4.8% 637,569 +2.4%
MINI 24,448 +8.8 126,810 +17.9%
Rolls-Royce 114 +56.2% 495 +68.4%
BMW Motorcycles 10,904 -5.9 55,932 -5.6%






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Reader Comments (Page 1 of 2)
Kfleming 6:08PM (7/08/2008)
I believe it, they have a killer line up this year and their hydrogen concept racer looks amazing...
http://www.thegreenmotorist.com/index.php/bmw-brings-it-with-hybrid-race-car/
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Eric Liberatore 6:13PM (7/08/2008)
The sales drop on motorcycle is no big surprise to me. I was pricing a R1200GS last year and they were starting around $13,000. This year they jumped to $17,300! Probably due to the value of the dollar.
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Samurai Jack 6:20PM (7/08/2008)
It would also help if they could keep their "maintenance free" shaft drives from imploding. Great motorcycles but crappy US dealer support and somewhat unreliable.
mj 8:13PM (7/08/2008)
I was wondering how on God's Green Earth they could sell LESS motorcycles in the middle of a gas crisis! ghuh.
Flashpoint 6:17PM (7/08/2008)
BMW is in a class by itself. They for all intents and purposes have the best handling cars ever made and now, their prices are getting more and more competitive.
The 3 series was destined to outsell everything else in its class and price range, but now that BMW has the 1-series it isn't too hard to go up against luxury cars that cost around $30,000 ~ $35,000 (few that there are).
If they could develop a special 1 series for less than $20,000 they'd kill Scion, Toyota and Honda
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Geeky1 6:30PM (7/08/2008)
"BMW is in a class by itself. They for all intents and purposes have the best handling cars ever made."
Say WHAT, now? Ever heard of Lotus? Or Porsche? How about Ferrari? Pagani? Lamborghini? Hell, how about the R35? If you honestly believe that "ultimate driving machine" bs, you need to experience a serious performance car.
BMW makes very, very good cars. Their engines are excellent, they're more reliable than Mercedes are and have been for the past decade at least, and yes, they're fun to drive. But to call them "for all intents and purposes, the best handling car ever made" is, at best, ignorant in the extreme.
IK47 7:58PM (7/08/2008)
geeky, what the hell are you talking about
you're comparing apples to oranges
best handling cars IN THEIR SEGMENT.
none of the companies you mentioned even make a sedan.
show me a 3 series competitor that drives / handles better
show me a 5 series competitor that drives / handles better
BMW makes great driving machines because they drive and perform well -while at the same time- fulfill daily driving and practicality needs. A Porsche 911 doesn't cost 40 grand, and it can't seat 4 people comfortably.
IK47 8:00PM (7/08/2008)
geeky, what the hell are you talking about
you're comparing apples to oranges
best handling cars IN THEIR SEGMENT.
none of the companies you mentioned even make a sedan.
show me a 3 series competitor that drives / handles better
show me a 5 series competitor that drives / handles better
BMW makes great driving machines because they drive and perform well -while at the same time- fulfill daily driving and practicality needs. A Porsche 911 doesn't cost 40 grand, and it can't seat 4 people comfortably.
Dustin 8:13PM (7/08/2008)
Actually, IK47, Flashpoint specifically said "best handling cars ever made." Geeky1's reaction is appropriate.
k.w.a 8:23PM (7/08/2008)
@Geek:
BMW IS in a class on its own. the cars you mentioned do have very good handling and race car heritage, but they're not domesticated brands that could practically be used as family cars like BMW. the only brand from the list you mentioned that could give BMW some competition is Porsche, because they're becoming more family oriented (oddly enough) with the Cayenne and upcoming sedan. Still, I'm sure it'll take some time before Porsche could truly be seen as a practical family car. the Cayenne was widly successful but BMW still seems like a more socially-accepted sports/performance/luxury family car.
Not to mention BMWs are like half the price of Lambos, Ferraris, etc.
Geeky1 11:01AM (7/09/2008)
IK47, k.w.a.: The OP stated that the cars are the best handling cars ever made, period. No qualifications, no "in their class", nothing. If you want to qualify that statement, be my guest. But don't qualify it after the fact and then use your own qualification to defend the OP's blatant idiocy.
GT 6:21PM (7/08/2008)
Damn, congrats BMW especially in this today's market hopefully its a sign that the global recession will end and gas, food and overall cost of living will sift back down...okay Im getting a lil optimistic here, but im tired of environmental this, bad market that
Again, congrats BMW
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ken_aisin 6:22PM (7/08/2008)
BMW sells because it hired an American design chief to sell hideous designs to North Americans who have very distinctive tastes when it comes to car designs.
Until BMW fires Chris Bangle and his accomplices, I'll never buy another BMW.
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Disgruntled Goat 9:04AM (7/09/2008)
BMWs sell because they're riding the image wave that has swept over the US. Today image is EVERYTHING and one of the primary goals in young peoples lives is to drive a European luxury car and make their friends jealous. I bet Abercrombie and Hollister are seeing best sales ever but that doesn't mean their clothes are any better than what you'd find at your local Target.
I've driven and owned a BMW for years and to sum it up, they're over-priced, under-reliable cars that get mediocre gas mileage but drive a little better than your average Accord. That's it.
ken_aisin 2:00PM (7/09/2008)
I totally agree with you there. It's all about image. Seriously, how many BMW owners are really there to enjoy the "Ultimate Driving Experience"? I'm sure most are just enjoying the badge.
The same thing happens with iPod and iPhone. Are they really better than what Apple's competitors are offering?
I've owned several BMWs before Bangle took over the design house. They are definitely not reliable cars, and I've learned not to own one for more than 4 years.
WOB-379 6:22PM (7/08/2008)
Great cars and decent fuel economy mix to make a great match. Sales should be up.
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Mirko 6:56PM (7/08/2008)
The fuel economy of the new bimmers is amazing. It's not a problem at all to have a lot of fun in a 118d and get 50 mpg.
So I went to my local BMW dealer to get one.
Seoultrain 6:31PM (7/08/2008)
BMW has lost its way. And it will never find its way back with sales so good. sigh...
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MARCO 6:44PM (7/08/2008)
Two words......DRIVE ONE. They are far from losing their ways. Dont let the media fool you.
MikeofLA 7:33PM (7/08/2008)
Yeah, Drive One!