• Jul 5, 2008
Toyota posted a 10 drop -- when the Scion and Lexus brands are added into the equation. In response to these very un-Toyota-like sales declines, the automaker is now revamping its vehicle production in the States. Though it has already introduced measures to slow the production of full-size Tundra trucks and Sequoia SUVs, reports indicate the further cuts will be made at the San Antonio truck plant. The Indiana plant, which also produces Tundras, will see workers transferred to other lines where more popular vehicles are assembled. Even plants in Japan that export vehicles to the U.S. could be affected. Toyota is hardly used to seeing double-digit drops in sales in the U.S., so it will be interesting to see how the giant Japanese automaker responds in the months to come.
[Source: MarketWatch]


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  • 46 Comments
      • 6 Years Ago
      I am an 04 corolla owner and got to drive a 09 corolla for a week. I can see exactly why their sales are going down. The 09 corolla was less responsive then my 04 corolla and felt more slugish . IT also seemed a little too big for a corolla.

      Toyota needs to take a look at their 03-08 cars and make the 2010 corollas take ques from those and take what worked from them.

      Also make the 2010's lighter . Also slow down with the new SUV's Why not produce a hybrid corolla?Would its gas milage compete with the prius?
      • 6 Years Ago
      There are many posts here of people complaining about how much other people make. I never realized it was a bad thing to come up with an idea, take it to the market, and make money for it.
        • 6 Years Ago
        There's nothing wrong with THAT when done properly with long term considerations. But the modern mega corporation, with its 'only the bottom line counts, RIGHT NOW, screw everything else' mentality is the issue. This is what is tearing apart the United States today.
      • 6 Years Ago
      I used to own a Toyota but after checking the GM cars I found them to be a better deal. Now, i own a brand new GM Cobalt XFE and love it.
      • 6 Years Ago
      I would imagine Toyota will do better in the long run than the domestic will only because of the international market. Toyota and other imports only kept increasing the size of their cars because the US market wanted "bigger and better" cars year after year. So now that gas prices have gone up a little higher, now they need to shift their production to smaller vehicles, or bring small vehicles they already have overseas. The US on the other hand has, for the most part, been trying to move larged bloated vehicles internationally, so we're so not ready to change anything here and that's going to be a long term issue.
      • 6 Years Ago
      Sadly this is just the begining of how bad things are going to get.

      i have been building houses now for about 14 yrs.my crew at one point build 26 houses in one year,this year so far we build 3 and the company just started laying off some employees .

      things were going so good 4 yrs ago my job were able to take the entire company on a 7 day cruise,that will never happen again.

      this problem does'nt start or stop with Toyota ,we are all affected in one way or another .


      company cruise pic. http://www.catonsvillehomes.com/pdf/Catonsville%20Homes%20Celebrates%2020th%20Anniversary.pdf
      • 6 Years Ago
      Id like to see Toyota bring us a few more economical cars with
      personality like the Aygo and the Diahatsu Materia, a smaller
      basic pick up truck and the Hi Ace cargo van, we need Economical.

      Toyota has made it for many years selling smaller smarter cars, I
      dont blame them for building large trucks and SUV's, GM, Ford and
      Dodge sold them because they were high profit items, Toyota wanted some of that easy money and rightfully so.

        • 6 Years Ago
        The HiAce could do very well as a small Hino. Commercial Customers are just not walking into Toyota stores in most places.
      • 6 Years Ago
      start building Yarises in your US plants in place of your Tundras and Sequoias, problem solved, somewhat
      • 6 Years Ago
      Read The Toyota Way by Jeffrey Liker, you'll understand why Toyota is so successful.

      Read The Millionaire Next Door by Thomas Stanley and William Danko, this book details the surprising secrets of the wealthy and for you auto enthusiasts there is a whole chapter devoted to car shopping titled You Aren't What You Drive.
      • 6 Years Ago
      @ Cary

      I think you have it wrong. People that buy Mercedes Benz are not necessarily the responsible ones. Instead this shows that there is a huge divide in the haves and have-nots. Middle income and low income people are not comfortable with purchasing a new car right now because its the worst thing one can do with one's personal finances, high income people can still afford to buy new cars because their incomes are so high as to be able to afford all of the necessities of life while still having slush money for luxuries like german imports. In short responsible people (with their money) don't buy $40k + luxury cars, thats the last thing I would buy if I were a middle income person watching my pennies and investing.
      • 6 Years Ago
      As a Toyota dealer- I can offer some perspective- We don't have a
      lot of "MPG" inventory. For us- the Tundra still moves "OK" nothing
      great. Delivered one this morning. The Sequoia has been at a
      standstill for the most part. As I type we have:

      about 27 Camrys (4 cyl)
      1 Corolla (WTF?!?!?)
      78 unit backorder on Prius
      1 tC
      1 xB
      0 xD's
      0 Yaris

      We simply don't have the bulk of inventory that we need right now-
      and we are NOT a small store. Top ten in our region. This is a pretty
      common circumstance throughout our region. Toyota definitely dove into
      the shallow end head first on the Sequoias, but from our point of view- this was a drop due to inventory, not so much a drop in demand, etc.

        • 6 Years Ago
        I also am a toyota dealer in the midwest and you couldnt be more on point with your comments. I sit in a very similar situation as yourself.

        60 camrys.
        0 corolla
        1 or 2 yaris
        63 prius on backorder.

        tundras are selling well here. sequoia at a stand still

        if we had 50 corolla in stock we would sell them in a couple weeks or so. if we had prius same deal. our demand isnt down, inventory is just causing problems. toyota will fix that soon.
        • 6 Years Ago
        xD haha = xD lol lmao..etc etc.

        I was etnertained.
      • 6 Years Ago
      Sugar Ethanol, Sugar Ethanol, Sugar Ethanol,
      Sugar Ethanol, Sugar Ethanol, Sugar Ethanol.

      Its cheaper than gas and works in Flex cars that we already drive.

      If Brazil can do it why cant we???

      The Government is the problem, all the pay offs and back handers, we are SCREWED...
        • 6 Years Ago
        Uhh, sugar is already expensive in the US due to a high sugar tariff (thanks to the lobbying power of US Sugar).

        US Sugar lobbied against sugar-based ethanol (which would have required the lifting of the sugar tariff) while big agribusiness lobbied for corn-based ethanol, even tho, it costs more to produce and contains less energy (once again, we have corporations setting govt. policy).

        As for Toyota's decline in sales - it largely has to do w/ the fact that Toyota increased its US sales by offering a full range of SUVs and trucks - which are now poor sellers w/ the cost of gas so high.

        Honda, in contrast, never "grew" its US sales by offering a full range of SUVs and trucks and thus doesn't see the same decline (or any, presently).

        • 6 Years Ago
        Besides the fact that sugar ethanol would freeze during an American winter, it would be impossible to meet American automotive fuel demands with current sugar cane crops. Even the a potential increase in crop output would be unable to supply enough fuel for the US.

        There is also the fact that sugar cane only grows in a specific climate which greatly hinders the potential to grow the crops en mass.

        That is also without including how the cost of anything that contains sugar(which is actually a lot of stuff) would go up.
        • 6 Years Ago
        "As for Toyota's decline in sales - it largely has to do w/ the fact that Toyota increased its US sales by offering a full range of SUVs and trucks - which are now poor sellers w/ the cost of gas so high."

        Spot on. Toyota wasn't happy with steady sales growth in the US. Instead they spent big $$ to take over the truck and SUV markets. The only downside (I'm not a Toyota lover and never will be) is that Toyota has tons of $$ to weather the US economic downturn. The big 3 won't be as fortunate.
        • 6 Years Ago
        Sugar will just increase in price, making my favorite candy more expensive! But seriously, algae oil is way cooler.
      • 6 Years Ago
      I believe your house building problems are related to the mortgage scams, loans are harder to come by and homes ard harder to sell, Again a Government problem, they shouldnt have allowed loans for 125% of value, Anyone with common sense knew that was a bad Idea, still some people got wealthy like they always do with scams, sooner or later it all goes belly up.
      You cant always blame the customer, they should have been protected by Law against such a scam, Isnt Hud the one responsible ?

      It seems to me that people at the top are filling their pockets, we are all being scammed by the people we put in office, and I mean both parties not just one.
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