• Jul 4, 2008


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We got wind of Saleen's new value-oriented brand last week, and they made it official with a press release introducing Racecraft and its first product, the 420S. The sub-$40,000 Mustang will have a focus on pure performance and offers up a supercharged V8 with 420 horsepower as well as an upgraded suspension, lightweight wheels, exterior graphics, and a few interior accents. If buyers want a little more, they can also shop the Saleen Speedlab catalog for items like the 475 horsepower upgrade kit that retails for just under a grand and doesn't void the 3-year/36,000 mile warranty. That's near GT500 territory, but for $5,000 less (not including markup on the Shelby), and about 300+ lbs lighter. The car will be officially unveiled at Mustang Week in Myrtle Beach, SC on July 26, and if you're in the area we hear they will be offering demo rides. The press release and a full list of 420S features can be found after the jump.


[Source: Saleen]

PRESS RELEASE:

Troy, MI (July 3, 2008) – Today Saleen Incorporated, America's premiere niche vehicle manufacturer, announced the promotion of its newest performance vehicle brand, Racecraft. "The Racecraft moniker has been synonymous with Saleen performance since the first Saleen Mustang, "said Saleen Automotive General Manager, Marques McCammon.
"Racecraft is a brand that our enthusiasts know as the secret sauce in Saleen suspensions, now that brand name will grow to encompass a full line of exciting performance vehicles."

The Brand

The Racecraft brand will provide consumers with:
· Value that the market can touch
· A ready canvas for customization
· Business first styling that puts go before show

"This formula is one of legitimate performance that you can see, hear, and feel. It just seemed a natural for us to say that Racecraft will 'Power Your Senses' ", said McCammon.

The Product

Racecraft model nomenclature is a reflection of vehicle horsepower. Thus the first model in the lineup, the base Mustang, 420S features 420 Horsepower Supercharged V8 engine. Each Racecraft vehicle will also feature the signature Racecraft suspension, Bridgestone performance tires, light weight aluminum alloy wheels, race inspired graphics and signature interior accents. The design formula is understated, leaving room for the enthusiast to explore their own expression of style and performance through Saleen's SpeedLab performance parts division. All of this is wrapped in a 3 year 36,000 mile factory warranty.

Customization

"Racecraft and SpeedLab is the perfect marriage," says SpeedLab General Manager, Michael Lingo. "The vehicles are dynamically superior right out of the box, but my team is always ready to take performance to the next level. It is a perfect combination, and the winner is the consumer."

Among the SpeedLab offerings, consumers will find the ability to upgrade the performance of their vehicles to up 475 horsepower without violating their factory warranty. Many other components will allow the Racecraft owner to explore further expressions in power, style, and handling to help make their Racecraft an unique expression of their performance personality.

The Value

Value is a key cornerstone of this new brand. This is evident in the sub-$40,000 price point of the 420 horsepower 420S that includes transportation and applicable federal taxes. What's more, the consumer will find many of the offerings from SpeedLab priced at or below $1000.

This type of value will be found in each Racecraft branded vehicle that executives say will begin hitting the market later this year. "There are many customers out there who want to experience extreme performance reasonably priced; we designed the Racecraft brand with this buyer in mind, says McCammon.

More to come

Speculation that Racecraft will replace the Saleen brand is completely false. Racecraft is actually intended as the entry point of the Saleen performance enthusiast. The 420S is just the first offering from the new brand. Saleen executives contend that the brand will follow with more products that fit. "Consumers should expect to see the next Racecraft model as early as the fall", said Product Planning Director, Julie Zona. The Racecraft 420S provides the power enthusiasts require behind the wheel and the control needed for unyielding performance.

RaceCraft 420S Mustang features:

· Racecraft 4.6L SOHC Supercharged V-8
· Horsepower: 420 @ 5800 RPM
· Torque: 400 ft.-lbs. @ 4000 RPM
· 39 lb. fuel injectors
· 98 mm mass airflow sensor
· hi-flow inlet tube and air box cover
· Performance air filter
· Racecraft specific rate front and rear coil springs
· Racecraft front struts (N2)
· Racecraft rear shocks (N2)
· Racecraft front sway bar and pivot bushings
· Bridgestone Potenza All-Season Performance Radial Tires
· 18"x9" Front and 18"x10" Rear Aluminum Alloy 'Torque Blade' wheels
· Racecraft exterior badging
· Racecraft logo side rocker graphics
· Racecraft '420S' performance vinyl hood graphics
· Racecraft rear decklid graphics
· Racecraft 180 MPH silver faced speedometer with MyColor feature
· Satin aluminum instrument panel upgrade
· Racecraft steering wheel badge
· Leather-wrapped steering wheel
· Leather wrapped billet aluminum shift knob
· Leather shift boot
· Performance cloth seats with Racecraft embroidered headrest
· $38,995 MSRP



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  • 23 Comments
      • 6 Years Ago
      Ricers are still cheaper. :P
      • 6 Years Ago
      The Saleen Racecraft S420? This Pony juste HAPPENS to make 420 hp, not 400, not 427, FOUR TWENTY, folks! I'm not saying Mr. Saleen & FoMoCo are spending TOO much time out of the office nudge nudge . . . HAROLD & KUMAR KIPE A MUSCLE CAR! DUDE WHERE'S MY TORQUE CONVERTER! Our Lady Of Eternal Combustion Drive-In Church Rock & Roll City CA USA!
      • 6 Years Ago
      I do like the idea of this one.
      You get a supercharged mustang with a warranty for only little more than it would cost to have the SC kit put on your mustang if you bought the car and SC seperate, which also would get you no warranty.
      Figure the SC kit to be $5500 and another $1500+ to have installed.
      Then top it off with the suspension setup, and this may truely be the best bang for your buck warrantied mustang you can buy.


      The racecraft decal and the black hood are horrible. They just should of went with the small racecraft decal on the fender like they used for years.
      • 6 Years Ago
      I actually like this one, it has the sport ride of Saleen Mustangs, without the weird styling. If I was looking for under $40k sport cars I would consider it. It's in the same price bracket with Evo and STI, and despite the completely different ride, I bet they all give very similar track times.
      • 6 Years Ago
      I swear some of you just aren't paying attention, this is a tuner package, Ford doesn't make it. There aren't any more Mustangs than there are Evos, or 350Z's or anything of the sort. Quitchurbitchin!
      • 6 Years Ago
      Ricers are still cheaper. :P
        • 6 Years Ago
        THAT... is because ricers are crap.

        take your hamster and your coffee can and dont go away mad, just go away.
        • 6 Years Ago
        I guess in deference to the CSI comment above.

        THAT... is because ricers are crap.
        cue The Who's "Won't get fooled again" and zoom in on Caruso

        LOL
      • 6 Years Ago
      Wish it had the current Saleen Mustang taillights
      • 6 Years Ago
      Ricers are still cheaper. :P
      • 6 Years Ago
      Man this generation of Mustang is really getting played out now, if its not Ford putting out another "special edition" its a tuner putting out their 8th version of it. What was once a cool car, is now as common as a basic Toyota Corolla.
        • 6 Years Ago
        Ah yeah, thanks for that bit of pointless banter Ben.
        • 6 Years Ago
        Mustang's have always been the everyman's muscle car. That's part of the reason the car has survived this long, and 100% of the reason we're getting a new Challengers and Camaros. As for special editions, who cares? Is someone holding a gun to your head and making you buy, or for that matter, look at stories on each one? Choice is good when it comes to cars, and you've got the choice to skip over mustang stories.
      • 6 Years Ago
      Okay, where's the carbon fiber decal on the hood, like the Challenger has. Quality stuff.
      • 6 Years Ago
      How many Mustangs does this make? Who can keep track of all this, and who cares? Just make one with 500hp, one with 300 hp, one with a sixbanger, and skip all this stuff.
        • 6 Years Ago
        How many? Like 3,486...This month.
      • 6 Years Ago
      Cool. But I'm more interested in the possible revival of the SVO series. Hi-Po 4cyl, lightweight, simple.
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