Fourth of July equals fireworks, parades and, if the Brazilian sugarcane growers - represented by UNICA, the Brazilian Sugarcane Industry Association - get their way, a reduced or eliminated ethanol import tariff. UNICA is calling on the U.S. Congress to eliminate the 54-cent tariff on each imported gallon of ethanol. Doing so, they argue, would reduce the cost of using cars for U.S. drivers as UNICA's "Are We There Yet?" campaign will try to prove. After all, UNICA says, the ethanol tariff is a relic from 1980 and was never meant to be permanent anyway.

UNICA's website, which features the oh-so-subtle graphic seen above, doesn't highlight how badly American ethanol producers would be hurt by letting Brazilian ethanol flow more cheaply in U.S. pumps. Still, if cheaper gas is the result, then I'm sure not many drivers will really care where their fuel comes from (see also *cough* Wal-Mart *cough* China). Read more after the jump.

[Source: UNICA]

PRESS RELEASE

4th of July Campaign Introduces Alternative to High Gas Prices

Congress Encouraged to Remove Sugarcane Ethanol Import Tariff

WASHINGTON, June 30 /PRNewswire/ -- With millions of Americans expected to gas-up and head out for the July 4th weekend, producers of sugarcane ethanol want drivers to know that there is an alternative to continued increases in fuel prices. The "Are We There Yet?" campaign will introduce Americans to a lower-cost, higher efficiency fuel, ethanol derived from sugarcane and call on Congress to lift the tariff that artificially inflates the price of cane ethanol.

According to the American Automobile Association (AAA), 31.7 million Americans traveled 50 miles or more by car over Memorial Day weekend and similar traffic is expected during the Fourth of July holiday. With gas prices at a national average of more than $4 per gallon, the Brazilian Sugarcane Industry Association (UNICA) wants Americans to know there is something Congress can do to lower the cost of gas. "Americans are being denied an opportunity to save money at the pump," said Joel Velasco, Chief Representative for UNICA. "Eliminating, or even reducing the tariff on cane ethanol could provide immediate relief, particularly in states like California and Florida where this form of fuel is already in use."

The tariff on imported ethanol was put in place in 1980 as a temporary measure designed to promote the market for domestically-produced ethanol. The tariff has been repeatedly extended, most recently in the 2008 Farm Bill, signed into law on June 14, 2008. U.S. Representative Mark Udall (D-C0-2) introduced legislation on June 19, 2008, to facilitate the importation of ethanol by lowering the ethanol tariff. As Representative Udall explained in a press release about the legislation, "This bill makes common sense adjustments that can help peoples' pocket books in the short-term and diversify our energy portfolio in the long term."

Senator Dianne Feinstein (D-CA) and Senator Judd Gregg (R-NH) previously introduced legislation on June 4th to reduce the tariff on imported ethanol. "The price of oil has hit $130 per barrel and prices are going higher every day," Senator Feinstein remarked in a statement accompanying introduction of the legislation. "This means that the need for inexpensive and cleaner-burning fuels continues to grow. And yet refiners are forced to pay a 54-cent tariff on ethanol imported from Brazil and other foreign sources. This bill would essentially level the playing field -- and ensure that U.S. refiners are able to purchase cheaper and climate-friendly ethanol, no matter where is comes from."

Cane ethanol produces 9.3 units of renewable fuel for every unit of fossil energy utilized in its creation, while ethanol produced from other feedstocks such as sugarbeets, cereals and corn, manages a 2-to-1 ratio. Recently, financial analysts have calculated the impact that removing the tariff would have on the price at the pump. According to Bill Koetzle, an analyst at the Institute for Energy Research, gasoline prices might be reduced if both the subsidy on domestic ethanol production and the import tariff were removed. That's a savings that could add up -- especially over a weekend of travel such as this Fourth of July.

For more information, visit http://www.sugarcaneethanolfacts.com/.

ABOUT UNICA

The Brazilian Sugarcane Industry Association (UNICA) represents the top producers of sugar and ethanol in the country's South-Central region. Its member companies account for about 50% of Brazil's sugarcane harvest and 60% of total ethanol production. UNICA develops position papers, statistics and specific research in support of Brazil's sugar, ethanol and bioelectricity sectors. In 2007, Brazil produced an estimated 487 million metric tons of sugarcane, which yielded 30.6 million tons of sugar and 22 billion liters of ethanol.


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