Lotus has apparently hired Charlie X as its new director of marketing, and the unlucky sods who were ballsy enough to laugh at his ideas in team meetings have apparently been punished accordingly (as seen at the 40:23 mark here), handed black suits and Lotus pendants, and sent to wander amongst the general public and freak people out. It's all part of the Lotus Eagle's "Faceless People" campaign. If you visit the website, you get a timer counting down to the car's London unveiling, when "true character will emerge." Until then, however, it's more faceless nightmare fodder for British tots.
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[Source: Lotus via Jalopnik]