Filed under: Sports/GTs, Marketing/Advertising, Lotus
Bizarre Lotus Eagle campaign uses weird, faceless people
Lotus has apparently hired Charlie X as its new director of marketing, and the unlucky sods who were ballsy enough to laugh at his ideas in team meetings have apparently been punished accordingly (as seen at the 40:23 mark here), handed black suits and Lotus pendants, and sent to wander amongst the general public and freak people out. It's all part of the Lotus Eagle's "Faceless People" campaign. If you visit the website, you get a timer counting down to the car's London unveiling, when "true character will emerge." Until then, however, it's more faceless nightmare fodder for British tots.
Gallery: Lotus Eagle - spy shots
[Source: Lotus via Jalopnik]
Reader Comments (Page 1 of 1)
Keat 2:07PM (7/03/2008)
That girl on the left is like WTF?
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K. Ryan Hasse 6:25PM (7/03/2008)
Bizarre U.S. Elections uses two soul-less candidates....
Sid 2:07PM (7/03/2008)
It's easy...these people are too embarrassed to show their faces :)
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Luis 2:09PM (7/03/2008)
Creepy...
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MikeW 2:15PM (7/03/2008)
Take that! you damn dirty face scanning cameras.
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Samurai Jack 2:17PM (7/03/2008)
True British tots (or at least their parents) are more likely to associate this campaign with this:
http://en.wikipedia.org/wiki/Auton
Rather than Charlie X.
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JZeke 3:02PM (7/03/2008)
They had Autons on the first episode of the 9th generation of Dr. Who.
I'm American and thats what came to mind first, lol.
Pacman 2:17PM (7/03/2008)
"The Question" and "New Question Montoya"
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BlackCanary 2:23PM (7/03/2008)
Yes DC Comics - "The Question"
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Torrent 2:24PM (7/03/2008)
Yeah.....They should have just stuck with the Timer.......
I guess they took Scion's mindset: "Let's not only be different, but creepy."
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Disgruntled Goat 2:26PM (7/03/2008)
Hope they didn't actually pay money for that.
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WhoYouKidding 2:43PM (7/03/2008)
Where are the Lotus pendants? If you did a little more research of your own, instead of just copying someone else's blog, you would see that these are actually passes for Wimbledon or some other event.
http://www.dailymail.co.uk/news/article-1031062/Faceless-aliens-spotted-crowd-Wimbledon.html
As a site called Autoblog you should know what a manufacturers logo looks like. Not a Lotus logo in sight here!
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Moose 4:21PM (7/03/2008)
Reminds me of the alien rebels from X Files. Perhaps you can kill them with a stabbing needle to the back of the neck. Watch out for that acid blood though!
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bob d 4:57PM (7/03/2008)
These actors are covering their faces because they think their actually promoting the AMC/Jeep Eagle. I would cover my face too!
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Garibaldi 6:04PM (7/03/2008)
And I thought Sting looking out the window from the back seat of a Jag was a real puker....Now if they had Bones say, God d**n it, Jim! I'm a f*cking doctor, not a Lotus Eagle," THAT would be funny. Or maybe Pete Townshend beating the crap out of it with a Rickenbacker. The possibilities are endless. The art guys must've gone into a coma before they came up.
This is a long way from Shelby painting the first Cobra six different times so the magazine guys thought they had already built six cars.
Garibaldi
N Z K 12:51PM (7/04/2008)
Concept lifted from a two- or three-year-old episode of Doctor Who entitled "The Idiot's Lantern".
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