Filed under: Marketing/Advertising, Chrysler, LLC., Dodge, Jeep
Chrysler: Take our fuel, please! $2.99 gas extended through July 31st
Sales of Chrysler, Dodge, and Jeep vehciles are down a scary 36 percent year over year, which means even the somewhat interesting marketing gimmick of the $2.99 gas guarantee isn't working very well. Unfortunately, gas for just under $3 is all Chrysler, LLC had up its sleeve this summer, as the Pentastar has extended the deal through July 31. We'd reported earlier that only 5-10 percent of all Chrysler product buyers were opting for the seemingly attractive promotion, which leads us to believe that the deal isn't much of a deal after all. Maybe Chrysler can borrow the tried and true "Do you have a job? Do you have $199?" from Kia, because the Korean automaker's sales are up 21%.
[Source: Chrysler]
Reader Comments (Page 1 of 5)
rouse42 6:36PM (7/01/2008)
how about
$1.99 gas for the first 50,000 miles
0% for 72m
oh and 1 last thing.
start making better vehicles, that people actually wanna buy.
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Torrent 7:23PM (7/01/2008)
+1
JonBoy 9:04AM (7/03/2008)
$1.99 Gas for three years now were talking... As for that Kia 2 cars for 1 offer, is that joke or something?
Bored? Check out http://curiousread.com
-JonBoy
maxrt49089 10:24AM (7/03/2008)
I am not defending them but it's clear that there is a heavy bias with the comments posted. Whether you like Chrysler or not they still control 51% of the minivan market. They invented, continually redefine it, and force others to copy it. No foreign company including Honda has been able to touch them in that segment. Also, they are the only company that can command a premium on v8's right now... even with gas prices where they are. The Challenger is a perfect example. And the whole drive-line in the Dodge Charger and Magnum is referenced off the E320 Mercedes when Daimler merged with Chrysler. I know they parted ways... which I believe was a horrible mistake for Daimler... but none the less their team work produced a few pretty awesome vehicles.
Allan 6:40PM (7/01/2008)
This makes me ROFL.
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Seminole 6:50PM (7/01/2008)
Even if Chrysler pulled my local Kia dealers "2 cars for the price of one!" deal, I don't think people would do it. Thats how bad some of their cars are.
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wally 5:33AM (7/02/2008)
Already done that!!!! Last month I purchased 2008 Ram 2500 for work & got to lease 2008 Wrangler for 2 years!!!!!
wally 5:36AM (7/02/2008)
correction:
Already done that!!!! Last month I purchased 2008 Ram 2500 for work & got to lease 2008 Wrangler for 2 years for $1.00 !!!!!
wally 5:38AM (7/02/2008)
Already done that!!!! Last month I purchased 2008 Ram 2500 for work & got to lease 2008 Wrangler for 2 years @ $1.00 !!!!!
Seminole 10:33AM (7/02/2008)
Wally,
My inbox hates you
1337 10:41AM (7/02/2008)
Wally,
...but doesn't mean that you have to drive a wrangler? That's the problem with Chrysler vehicles--not only are they not worth money to many consumers, but many consumers wouldn't even drive one for free (myself included).
1337 10:42AM (7/02/2008)
Wally,
...but doesn't mean that you have to drive a wrangler? That's the problem with Chrysler vehicles--not only are they not worth money to many consumers, but many consumers wouldn't even drive one for free (myself included).
dodgeviper88 6:59PM (7/01/2008)
Just give more incentives rather than shoving that 2.99 gimmick up the consumer's a$$. The way I see it is as though us consumers are so shallow and stupid like Chrysler themselves.
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whofan 7:00PM (7/01/2008)
Yea Kia sales are up because they have some nicely syled small fuel efficent cars. Nicer than Toyotas` I might add.
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Jenn 9:16AM (7/03/2008)
I bought a Kia and it is my first foreign car and I love it. Don't knock it. I get 38mpg and it's not a hybrid.
whofan 7:02PM (7/01/2008)
Yea Kia sales are up because they have some nicely styled small fuel efficent cars. Nicer than Toyotas` I might add. The Spectra is a nice looking car.
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toyota rolla 2:05PM (7/03/2008)
We'll see, when kia makes a car that lasts as long and with the reliability of a toyota then I'll buy one.
Looks won't do you any good when your broken down on the freeway or having to fix stupid stuff at 70,000 miles.
info 7:07PM (7/01/2008)
If Chrysler had concentrated on some saleable cars instead of a slew of retro pony cars that appeal to a very limited market at best they wouldn't be in this position.
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BlackEmblem 7:28PM (7/01/2008)
so let me guess, if this gimmick keeps on failing then Chrysler will extend the campaign until Augst 31st.
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3cubed (4squared plus 2squared) 7:55PM (7/01/2008)
Our local Dodge dealer gives you a free grill with the purchase of any new vehicle along with all other incentives.
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