• Jun 30, 2008
General Motor's "commercial grade" truck unit may be losing two of its planned products, leaving some to contemplate the future of the nameplate in general. It's too early to consider GMC dead, but with the apparent cancellation of the next-generation Acadia CUV as well as the planned unibody truck inspired by the Denali XT Concept, GMC dealers are likely left wondering what, beyond the new GMC Terrain, they are supposed to be selling in the next few years. We're not all that sad to see the Acadia go as the Chevy Traverse is a better looking overall package and it makes more sense to offer the CUV as a Chevrolet anyway. What's more, with most GMC dealers also offering Buick vehicles, they'll still have the Enclave to offer potential customers.

Current rumors also predict an end to the Saturn Outlook, the slowest seller of the original Lambda-based trio, which would leave the Enclave and the Traverse as the two remaining GM crossovers. There still seems to be a good chance that Chevrolet will get an SUT based off the platform as well, so nothing too important seems to have been lost with this decision.

[Source: GM Inside News]


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  • 33 Comments
      • 6 Years Ago
      The Traverse is not more attractive than the Acadia. To me the Acadia is the best looking of the bunch.
      • 6 Years Ago
      The sooner the better.
      • 6 Years Ago
      Well, I'll say this about SUTs. The Avalanche is FAR too big.

      If it takes going down to a Lambda to make a reasonably sized (and efficient) SUT, then perhaps that's what GM should do. But they have to do a good job. No Sport Tracs or Bajas here.
      • 6 Years Ago
      Seems to me that GMC should just sell BOF trucks, so this move may be a nod in that direction. If the intention is for Pontain/Buick/GMC to continue to become attached at the hip, this only makes sense. GMC can sell BOF trucks (which will continue to have use and some sales, especially for towing, even when most people will migrate to something more efficient), Pontiac can sell sporty (mostly RWD) cars and Buick can sell CUVs and sell more luxurious (mostly FWD) cars. However, the Terrain is still coming of course, even though I don't see why it should not either stay a Pontiac of perhaps better, become a Buick instead.
      • 6 Years Ago
      How can GM marketers be so stupid? The Acadia is selling much better than the supposedly hip Saturn Outlook. The demographics that would buy a loaded Lamda CUV (where the profits are higher) will most likely pay-up for a GMC rather than Chevrolet. Unfortunately Chevrolet does not have the brand power to demand premium pricing (Corvette is an exception) especially when these vehicles tend to price from the low-30s to almost 40K. People will pay 38K for a GMC Acadia, but I am not sure if they will pay the same for a Chevy.

      Even with the Equinox, the GMC Terrain is much better looking. Between the two, I would choose the GMC Terrain; better looking and more upscale brand.

      • 6 Years Ago
      They aren't being stupid Richard, they are positioning GMC to quietly fade away without the hoopla or lawsuits that surrounded Olds. Just like what Mulally and Ford are currently doing with Mercury. These old redundant brands are toast.

      The stupid thing is GM didn't do this over a decade or more ago when their marketshare started dropping. They tried for far too long to rationalize so many brands that never turned profits, competed with each other, sold the exact same things to the same people and stretched the resources of the mothership thin.

      It's probably too late for GM now, but better late than never I guess.
      • 6 Years Ago
      The Acadia I must say, looks better then the Outlook.
      I'd be happier with just replacing the GMC badges with Saturn ones and cutting what we know as the Outlook now.
      • 6 Years Ago
      Really? the Acadia is probably the only GM car I have ever seen on the road (other than A-Team vans). As a matter of fact, I see the Acadia everywhere, seems like they can't keep it on the lots where I live in CA.
        • 6 Years Ago
        I agree with you. I see so many Acadia's everyday it's not even funny. Whenever i see a Lambda, 90% of the time it's an Acadia. If not it's an Enclave. The outlook is the one i never see out on the roads.
      • 6 Years Ago
      I'm going to have to disagree with the comment of the traverse looking better than the Acadia. The Traverse looks like an equinox.

      To prevent arguments... this is just my opinion.
        • 6 Years Ago
        The Acadia is far better looking than the Traverse...the new Malibu styling is lost on it. The Traverse should have just been called the "Brand Engineering Isn't Over, Yet"; they shouldn't be trying to milk the Lambda platform so much, since all of their iterations combined barely surpass sales of the Ford Edge - these guys never learn.
        Build a good product (like the Acadia) and work on promoting it.
      • 6 Years Ago
      "Anyways what's the point of the whole GMC brand?"

      What's the point of GM?
      • 6 Years Ago
      Man, after all the "GM BADGE ENGINEERING GM SUCKS BLAH BLAH BLAH" comments in the Traverse thread, I was hoping to find all the same people calling GM morons for eliminating one of the four Lambda variants as part of a medium-term strategy to gracefully eliminate the redunant, vestigial GMS brand.

      I hate it when I'm right.

      Peace
      policy
        • 6 Years Ago
        GMC of course . . . sorry, new keyboard.

        Peace
        policy
      • 6 Years Ago
      I hope the dealer voice doesn't outweigh what looks like smart model consolidation and reduction of overlap. Dealers have dissented before when GM tried to remain firm on not badge engineering, leading to recent bastards such as the Pontiac G5 and Torrent.
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