The all-new MKS is a very big deal for Lincoln, and with 10,000 pre-orders already in the books, the Blue Oval's domestic luxury arm just may have a hit on its hands. To keep a steady flow of information to potential customers, Lincoln is planning a multimedia onslaught for print, web, and TV, and it has even put together a three-minute mini movie to help generate interest. The spot, "Mad, Crazy Love," has been created to draw interest from African American customers between the ages of 30-45. Lincoln has also created 15 and 30 second teasers for the spot, and it plans to run the ads during the Black Entertainment Television Awards pre-show. Once the ads begin to air on the networks, Lincoln will also have the spot on Lincoln.com so interested parties can see more.
While we're very interested to see the spot for ourselves, the ultra-long infomersials tend to be painful to watch more than once, and the acting usually isn't all that great, either. Lets hope Ford doesn't jam this one down our collective throats, even if it actually is pretty good.