• Jun 26th 2008 at 9:01AM
  • 36
They're not very glamorous, but tires make or break our driving enjoyment. Ford wants to soothe drivers of its new Family Truckster Flex, so Goodyear's Assurance ComforTred tires have been specified as the original fitment for the big crossover. The Assurance ComforTred uses a special cushion layer to smooth out road imperfections, the last thing anyone wants with a Flex loaded for bear with the kids, the dog, and a fully stocked refrigerator. The Flex is obviously designed to devour large stretches of interstate without a whimper, and Goodyear seems to think their ComforTred tires share the same appetite for asphalt, backing them with an 80,000 mile warranty and calling the Assurance Goodyear's very best tires. To make the Flex a success, the entire program needs to encompass multiple "very bests;" here's hoping. Press release after the jump

[Source: Goodyear]

Goodyear Assurance ComforTred Tires Selected for Ford Flex

AKRON, Ohio, June 20 /PRNewswire-FirstCall/ -- The 2009 Ford Flex is one of the most anticipated new vehicles in years, and it arrives in dealer showrooms this summer riding on Goodyear tires.

The Goodyear Tire & Rubber Company (NYSE:GT) has been chosen to supply the standard tire fitment for the 2009 Ford Flex, providing the popular Assurance ComforTred tires in size P235/60R18. It is a premium passenger tire made with a special cushion layer to help provide a smooth, comfortable and quiet ride.

With seating for up to seven, a refrigerated console, multi-panel Vista roof, grooved door panels, rearview camera, all-wheel drive and many other innovative features, the 2009 Ford Flex is expected to become available this summer.

Goodyear tires are original equipment on many vehicles from Acura, Audi, Cadillac, Chevrolet, Dodge, Ford, GMC, Hummer, Infiniti, Isuzu, Jeep, Land Rover, Lexus, Mazda, Mercury, Nissan and Toyota. Traditionally, more new vehicles in North America are equipped with Goodyear tires than any other brand.

For more information about Goodyear's broad selection of tires for cars, light trucks, SUVs, and more, visit http://www.goodyeartires.com/.

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    • 1 Second Ago
      • 7 Years Ago
      What? No Firestones? For shame!
      • 7 Years Ago
      I saw one today live in the flesh. Looked like someone was taking a test drive (they were pulling out of a dealer lot with the guy in pass seat giving directions).

      It was a female driving, she looked to be in her early 30's. I think that demo will be the early adopters for the vehicle. When they get a few of them on the street, I think the car will take off. They'll be the prevalent vehicle you see in the soccer field parking lots before long.
      • 7 Years Ago
      ""What the heck are you two talking about? Calling the Flex a Family Truckster is *not* a dig.""

      Yes it is a snide dig.

      If you ever saw the movie "National Lampoons Family Vacation" the phrase comes from you'd realize that the stattion wagon the Griswalds wound up with: the "Family Truckster" was intended as a lampoon of everything that was wrong with Ford's 1970s vintage station wagons: big, unreliable, gaudy faux wood trim, etc.

      Get a clue for God's sake.
        • 7 Years Ago
        Whatever - I've seen the movie, it's a comedy, fer chrissakes lighten up
      • 7 Years Ago
      • 7 Years Ago
      I imagine to hear a lot of complaining from people who buy these used with cheaper tires.
      Or those who swap the original wheels and tires for aftermarket ones.

      That is if these "Comfortread" tires are as good as they sound.
      • 7 Years Ago
      That's funny. I saw a whole bunch of the new Ford Flex, straight off the line and they were fitted with Hankook!! Someone is not telling the truth!!

      And good luck with the 7 passenger idea. 6 years or younger maybe, but no room for adults. It is very small inside.
        • 7 Years Ago
        You've sat in one?
        • 7 Years Ago
        Actually it's quite large inside, all rows
      • 7 Years Ago
      Serious Freedom! Goodyear! Goodyear!
      • 7 Years Ago
      Not sure why so many people hate this thing, i believe it's possibly because mostly performance enthusiasts read the autoblog, and have no interest or necessity for such a vehicle. And if it don't lap the ring in under 8 minutes, you guys hate it.
      But with high gas prices, if you have 4 or more kids, i kinda feel like there is no other option even out there.

      I personally think the flex looks good for what it is and what it does. Think about it, does any 4 door full size suv really look all that great? Ya maybe an escalade with 24 in rims, but that's 65,000 bucks and gets 12mpg.

      And calling it a family truckster is not an insult, because that's exactly what it is, and it was meant be.
      If i had an abundant supply of rug rats, i would certainly own a ford flex.
      • 7 Years Ago
      As far as the Flex goes not a bad car i wouldnt mind getting one but dont plan on purchasing another SUV and well the Goodyear Assurance Comfortred its an ok tire its better than the Tripletred which in my opinion are not the best tires out there for the type of money u spend...
      • 7 Years Ago
      How much did Goodyear pay for this bit of "news"?
        • 7 Years Ago
        This article is very newsworthy:

        Let's do some history! Firestone tires on SUV historically cause said a company's SUV to flip, crash and roll after tire defects cause incidents. At no fault of the SUV but SUV takes brunt of legal action. (still wondering how anyone could blame the suv when it was the tire).

        So anyway! Same car company offers new CUV. The CUV will likely be replacing the current best selling SUV as the best seller in the CUV category! Similar usage type, lower to the ground! Heck it's the SUV replacement by any well-learned eye!

        Thus, the car company wants to make certain that anyone learning of the new CUV also knows that Firestone will not be present this time around and that the Ford Flex is very safe! (i.e. Using the best tires!) Among utilizing highest quality manufacturing and no holds barred state of the art design processes.

        Ford's is actually respectable since the design of the press release is to assure consumers and media outlets that Ford has built a high quality machine and uses high quality tires as to completely swat down anyone saying "is it safe?".

        It's responsible, brilliant and something people will be asking! Why not answer it right away!

        That's what I infer,
        • 7 Years Ago
        Product pimping at its very worst.
        • 7 Years Ago
        Modern PR in action my friend. They practically write the articles themselves.
        • 7 Years Ago
        I was just about to say this story is not news worthy
      • 7 Years Ago
      never buy a tire with the words "good" "fire" or "bridge" in the name.
      • 7 Years Ago
      Good tires (I have them).

      Slow news day.
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