Ferrari launches new magazine, next phase of "Formula Uomo"
Ferraris have long been known as striking and powerful machines, typically at the front of the pack in any competition. It should come as no surprise, then, that Ferrari the company is also a leader, extending that same philosophy to how it designs its manufacturing facilities. Late last millennium, the company launched its "Formula Uomo" plan to modernize production in a way that would be good for profitability, good for the environment, and good for the workers. With the opening of their latest new car assembly lines facility and company restaurant, they have reached that goal. The restaurant is a thing of beauty that allows workers a peaceful retreat from the factory. The new assembly lines reduce worker movements so they can work more efficiently, all while catching glimpses of the original plant's red walls through their huge windows. Ferrari President Luca di Montezemolo and CEO Amedeo Felisa presented these most recent and final pieces in the "Formula Uomo" program, just over ten years after the launch in 1997. It cost the company something like 200 million euro to hire award-winning architects to design and build the new facilities.
The other bold move the company is making is the launch of a new magazine. Produced in conjunction with Condè Nast, this new Ferrari Magazine is a large-format mag that features "a lively and interesting mix of cars, racing culture, fashion and design seen from the point of view of the Ferrari world and the passionate individuals who buy these superb cars." What they said. This quarterly publication will be sent to 30,000 owners worldwide and will only be offered in English. A limited number of subscriptions will be offered to the public as well, at 250 Euro per year. Our CPAs tell us we can write this off. Expect Montezemolo and Schumacher to make regular appearances, as well as other company executives, designers, and even celebrity owners like Nick Mason. The magazine will capture everything Ferrari, with the December issue each year acting as a replacement for the annual yearbook. So you can be sure that F1 will get a thorough rundown as well. For more info, read the press releases after the jump.
FERRARI: NEW "FORMULA UOMO" PHASE PRESENTED
- President Luca di Montezemolo: "Ferrari – a benchmark for working environment, safety, environmental awareness, energy saving and employee care"
- Over 200 million euro invested in new architectural projects over the last 10 years
Maranello, 25 June 2008 – President Luca di Montezemolo and CEO Amedeo Felisa today presented the latest phase of the innovative Ferrari "Formula Uomo" programme launched in 1997.
The programme is divided into several different sections: working environment, layout of the Ferrari 'village', focus on safety, environmental awareness and energy saving, and employee and family services.
"Excellence is the driving force behind all of Ferrari's activities,"President Luca di Montezemolo declared. "We intend to create a working environment unlike any other anywhere in the world. A working environment where safety and environmental protection coexist in harmony in facilities designed and constructed with the workers' needs in mind. Not only should all of Ferrari's collaborators be able to avail of high tech tools and work stations, they will also have a pleasant working environment in which to use their skills and express their creativity. A working environment in which safety and environmental awareness are priorities."
The latest two buildings in terms of working environment to be constructed were presented today: the new Company Restaurant designed by architect Marco Visconti and the New Car Assembly Lines designed by architect Jean Nouvel, winner of this year's internationally prestigious Pritzker Architecture Prize.
The former is located at the very heart of the Ferrari "village". Designed as a place where employees can meet and socialise, it is surrounded by a partly covered square where workers can relax during their breaks. This is the same concept that inspired the creation of new refreshment areas such as the garden area created inside the Foundry.
The new Car Assembly Lines are the second new addition to the Ferrari campus. These are where the melding of artisan skills and avant-garde technologies is at its most advanced. Every single work station has been designed to improve work quality by reducing worker movement and enhancing ergonomics in a climate-controlled environment that guarantees comfortable working conditions all year round. The Lines are surrounded by large windows that open onto a green area featuring the historic red-painted wall of the facility built by Enzo Ferrari in the 1960s.
"With the addition of these two new buildings," stressed the President, "we have completed the renovation of the entire Car Production Area that began in the late 1990s, and has involved the investment of over 200 million euro. Next year we will be going one step further when we begin work on the new GES facility."
Great emphasis has been placed on safety in the work place, environmental awareness and energy saving throughout the project also. "Our goal," declared Luca di Montezemolo, "is to have a production facility in which there is zero possibility of an industrial accident. We must, however, remain aware that this objective can only be attained with the full cooperation of all those involved. This is why we have increased both our investment in structural work and in training this year. In 2008 alone, in fact, we will be investing over four million euro. However, I repeat that investment alone is not enough. Each one of the men and women working in Ferrari must feel responsible for their own safety and that of their co-workers." With regard to environmental protection and energy saving, Ferrari CEO Amedeo Felisa introduced the two latest projects embarked upon: a photovoltaic system and a trigeneration plant.
"These new energy generations plants," said Amedeo Felisa, "will allow us to cut the amount of electricity we take from the national grid by 25% and to reduce our CO2 emissions by 35%. By the end of this year we'll have saved tens of tonnes of emission.
"This emphasis on environmental awareness has also led to the extension of the green areas both inside and outside the company buildings. Thus far we have planted over 1,000 trees along the central boulevard named in honour of Enzo Ferrari and the streets that open off it and are named in honour of our various World Champions. The overall objective of this urban planning project is to provide pedestrian walkways and cart routes for production services. We will also soon be adding a series of shelters in which over 100 bikes will be parked for employees to use in moving around the campus."
Also presented today was a series of new services for employees and their families which range from free medical/fitness check-ups for all employees and their children, first and second home loans at competitive rates, personalised loans for family requirements, and discounts on school and university textbooks: a wide and varied package of concrete services designed to improve quality of life beyond the gates of the Maranello complex and which further enhances the already broad range of employee services. The latter include Maranello Village, a dedicated residential complex for Ferrari employees which provides a quick and easy living solution for individuals moving to the town from other areas.
THE OFFICIAL FERRARI MAGAZINE HAS ARRIVED
AN EXCLUSIVE PUBLICATION FOR FERRARI OWNERS WORLDWIDE, COMBINING PASSION AND LIFESTYLE
Maranello, 25 June 2008 - The Official Ferrari Magazine, the new publication for Ferrari clients worldwide, opens with a truly unique interview. Produced in collaboration with world lifestyle publications leader, Condè Nast, the first issue of the magazine sees Ferrari President and Fiat Group Chairman Luca di Montezemolo being interviewed by Michael Schumacher. One of the many questions posed by Schumacher, who is well aware of Montezemolo's reactions when a GP doesn't go well, was: "President, how many TVs have you smashed on my account after watching F1?" to which Montezemolo replies "I'd say four" with Schumacher joking "It's a good thing you didn't send me the bill then..."
Ferrari Magazine is a lively and interesting mix of cars, racing culture, fashion and design seen from the point of view of the Ferrari world and the passionate individuals who buy these superb cars.
The first issue includes, for instance, a lively conversation between two famous Ferrari clients, musician Nick Mason and singer Jason Kay, and an interview with architect Renzo Piano who reveals his concept of creativity through his extraordinary plans for the architectural development of the Maranello factory. Issue number 1 also includes a feature on the new Ferrari California with beautiful illustrations so realistic that they really make the reader want to reach out and touch it. Formula 1 is covered through the codes used in the Grands Prix with Massa and Raikkonen starring as magical protagonists in a world that is at once always the same and always different.
Other themes addressed in the first issue of The Official Ferrari Magazine include a fascinating dissertation on the role of Italian art, design and culture in the evolution of Ferrari taste and style written by the legendary Stephen Bayley, as well as a piece on the role played by unique choices in lifestyles written by top Vogue journalist Harriet Quick, who introduces the Ferrari Scaglietti One to One personalisation programme.
The large format (330x240) 180-page magazine is published in English only to embrace its worldwide target and does not neglect the world of fashion either. That subject is covered in a truly fascinating photo spread that sees the Ferrari apparel range photographed with pieces from the top international designer collections by one of the most sought after photographers of the moment, Robert Wyatt.
The official Ferrari Magazine editor-in-chief Antonio Ghini, who has been part of the team brought in by Montezemolo to turn around Ferrari's fortunes for 15 years now, is flanked by a high profile team, including renowned journalist Jason Barlow as Editor and Rebecca Smith (formerly of Wallpaper and Vogue) as Art Director. It will be published quarterly with each edition focusing on a particular theme: the first issue, for example, takes the world of signs as its subject. It will be followed by issues on language, colours, design and so forth. The fourth issue each year, published in December, will be extended to 280 pages and will replace the traditional Ferrari Yearbook published throughout its history by the Prancing Horse for its friends and collaborations. This issue will continue the tradition of revisiting the year just gone by with significant space dedicated to the Formula 1 season, new models and, in the 2008 edition, Ferrari's Magic India Discovery tour which saw two Ferraris driven across the subcontinent by a relay of international journalists.
The launch of the official Ferrari magazine has been greeted with enormous interest by the international advertising world. The initial 30,000 copies will all be sent directly to Ferrari owners who we are confident will welcome the new magazine warmly and collect it carefully. Ferrari owners are the perfect target readership both in socio-economic terms and in terms of an interest in reading about Ferrari and the companies that choose to be part of this exclusive publication.
In response to huge demand for subscriptions from enthusiasts also, Ferrari has decided, whilst retaining the exclusivity of the project, to make an initial batch of subscriptions available at a price of 250 Euro per year for the four issues. To support this activity a call centre (+39 02 6423386) and an e-mail address multi-language (firstname.lastname@example.org) have been created.
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