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Click above for hi-res gallery of the Ironman edition Toyota Tundra

Moving full-size pickup trucks has proven more difficult than ever before. The main issues seem to be a slumping economy and high fuel prices, so most manufacturers have decided to offer heavy incentives to make their heavy metal more affordable and figured out ways to eke more fuel efficiency from their behemoths. Toyota, though, has oddly decided to go a different route, adding even more power, along with an extra cost, for three of its most fuel-hungry vehicles: the full-size Tundra pickup, midsize Tacoma pickup and FJ Cruiser SUV. Launched under the Ironman moniker, the vehicles are meant to draw on the Japanese company's involvement with Ivan "Ironman" Stewart.

For up to an extra twenty grand, buyers can opt for various suspension goodies, which will invariably reduce fuel consumption by jacking the vehicle further off the ground, along with topping the engine with a supercharger. This power-booster increases power on the Tundra to an impressive 504 from the standard 381 and torque from 401 lb-ft to a heady 550. Each of the various pieces will also be available separately, in case the idea of single digit fuel mileage are less than intriguing to you.

[Source: Automotive News]


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  • 8 Comments
      • 7 Years Ago
      not the announcement I'm looking for. Even if it is a limited production. I want to know when the hybrid Tacoma is coming out.
      • 7 Years Ago
      Toyota is acting like the OLD arrogant GM.

      Good luck with that, Toyota...
      • 7 Years Ago
      Why not bring back the compact Toyota pickups that used to be sold here? You know, the ones that could turn 30mpg with a 4 and a proper transmission, and actually held up to Toyota's sterling reputation, unlike the disastrous train wreck that is the big Tundra.
      • 7 Years Ago
      "which will invariably reduce fuel consumption by jacking the vehicle further off the ground"

      I think you mean increase fuel consumption, not decrease.
      • 7 Years Ago
      Hold on folks, these are very limited editions of these trucks, like only 500 or so. It's mostly just a publicity thing.
      • 7 Years Ago
      Since Toyota likes playing with superchargers, how about a supercharged 2gr-fse V6 as the standard engine? 331hp 301ft-lbs (on regular!)

      Better than the 4.0 V6 & 4.7 V8.
      • 7 Years Ago
      I guess that makes sense. Ya know, in Bizzaro world.

      Hay, we aren't selling trucks because they're not fuel efficient, what should we do?

      MAKE THEM LESS FUEL EFFICIENT!

      Okey-dokey!
      • 7 Years Ago
      How about one of those nice 4 cylinder Toyota diesels like I had in Africa?