• Jun 22, 2008
There's no official obituary for GM's HUMMER brand yet, but haters are lacing up their dancing shoes while lovers wring their hands. Dealers with HUMMER franchises have a lot of skin in the game, so the uncertain future is bound to give business officers ulcers. Not willing to wait around to the bitter end, Milwaukee's Bergstrom HUMMER is planning to move into the same space as the group's Chevrolet store. The HUMMER-specific Quonset hut style dealership building will be toned down and pressed into service as an outlet for Certified used GM vehicles. Other HUMMER dealers across the nation are staring down the same conundrum, being on the hook for that big, rugged showroom, test track, inventory, and staff, while the parent company looks to clamp off bleeders. Some might follow Bergstrom's lead and shove the big trucks into a corner of a showroom dominated by a more stable brand, while others are shipping inventory as fast as they can.

Moving product is a tremendous challenge when the bobbleheads on the nightly news continue shrilly about the price of fuel and you've got a lot full of low-mpg, high weight trucks that happen to be a favorite target of vandals euphemistically masquerading as "activists." Customers that do make it through the door are looking for deals, and HUMMER will spot you five thousand bucks to take an H3, PLEASE. Existing customers are looking to get out of their vehicles any way possible, even if it means a financial hit. The mass exodus isn't solely due to hysteria, when it costs over $100 to fill the fuel tank, it chafes to watch the fuel gauge's precipitously quick drop toward "E." Retail issues aside, HUMMER still offers capable vehicles with a high level of style. If you've got a boat to pull, and want to look like the Governator, an H2 could still be just the thing, and now you'll be able to find one for a song; most likely the blues.


[Source: Inside Line]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 52 Comments
      • 6 Years Ago
      In Canada we have been shielded by an appreciating dollar -- which makes the cost of energy etc not seem as bad as otherwise would be the case.

      Even so .. my Neon is costing $55+ to fill with regular gas which will take me about 475km in Summer and 350 if I'm lucky in Winter - the average empty fill is about 42 liters.

      I am sure the numbers to fill a truck at over $100 is actually way too low ... I are sure my brother-in-law told me he pays well over $150 to fill his Ford 4x4.

      I have always said, people should drive a proper car for what they use it for 98% of the time -- so why do so many communters drive large cars and trucks with one person in them? Or buy big 4x4 when they actually need the 4x4 feature 5 days of the year? Most people - this is my perception - buy by what they see themselves as wanting to be and even violate use and financial logic.
      • 6 Years Ago
      hell if i had the money (not just for the car itself, but $100 a fill up afterwards) i'd buy h2 just for the Chicago winters and 18" potholes.

      what i'm really curious about is that if for some magical reason gas goes down to $2.xx would we see a return of these vehicles? or did we learn our lesson?
        • 6 Years Ago
        @why not the LS2LS7: That's the problem, automakers are using these large wheels with increasingly lower profile tires. This makes your average shopper walk away because they know they are going to have issues with low profile tires and potholes.
        • 6 Years Ago
        Shiftright: No, the government (local, state, and federal) needs to really overhaul their roadways, and also recalibrate their stoplights.

        The parkway near me recently had the cracked pavement "fixed." Fixing it to them was randomly dumping concrete and blacktop down, and not smoothing it out. So now this parkway with a 55mph speed limit had mounds of hardened black pavement, which stick up 4-6" inches and many of the street lamps are burned out and haven't been replaced in ages. Try driving on that with a small car.
        • 6 Years Ago
        MikeD says: "Everyone thinks small cars are the answer to everything,... yada, yada, yada"

        The solution to the problem isn't for everyone to go out and buy an SUV with big tires, which in time will make the roads even worse. The solution is that government needs to fix the goddamn roads. Which means (gasp!) we may have to pay more taxes or pay less for other things, like $900 Billion in Iraq for instance.
        • 6 Years Ago
        Road wear increases exponentially with weight, a 5000lb SUV does more harm than a 3000lb car but the effects of both are utterly inconsequential compared to a 20,000 + lb school bus or garbage truck.

        Talking about the government changing their priorities to keep up roads is great, let me know when you have any success with that. In the meanwhile, buying a vehicle for the potholes you've got makes more sense than buying for the roads you'd like to have.

        20 years ago a typical car had 70 series tires - something like 185/70s with a 5" sidewall. Today cars have 55 or 60 series tires - but they're also 40-50mm wider so that works out to the same 5" sidewall you had before.
      • 6 Years Ago
      Count me in as one of the folks wearing dancing shoes. There is NO practical reason for this brand to exist. Even if you're amongst the set that can justify actual use for an SUV, there isn't much of a selling point to Hummers over other large utility vehicles.
      • 6 Years Ago
      Haters?

      Moving product is a tremendous challenge when the bobbleheads on the nightly news continue shrilly about the price of fuel and you've got a lot full of low-mpg, high weight trucks that happen to be a favorite target of vandals euphemistically masquerading as "activists."



      -----------------

      You must know someone who owns a dealership. Boo freakin' hoo. The dealers thought they had the world by the balls. Sorry. This isn't the Special Olympics where everyone is a winner.

      Yeah, that's it, it's mostly the medias fault. If they didn't talk about high gas prices, gas prices wouldn't be so high.

      Could you site stories about vandals specifically targeted to Hummers?
      I'm sure the activists just laugh about the D'bags who bought a USELESS gas hog. It's not like you see these things every day at job sites hauling, pulling and carrying stuff. The plumber pulls up in a van or work truck with their company on the doors, not an H2. Same goes for the carpenter and electrician. Those I feel for, not Hummer owners.

      Should Hummers be outlawed? No, be my guest.

      God, this little story stinks more than poo in a babies diaper.


        • 6 Years Ago
        Hummer vandalism is a very common occurance, and has been for about 5 or 6 years. Where have you been?
      • 6 Years Ago
      Where does the writer get his info. gas is $4.15 a gallon in Michigan and I drive an H3 and it has yet to cost me $100 to fill it up. Its the inline 5 and it gets 20 mpg on the Highway, and if I don't drive like an a$$hole I get 22 mpg. The reason the Hummer lots are near empty and the dealers are moving non Hummer inventory on to the lots stems back to the 100+ day American Axle Strike. Since February, most if not all Hummer dealers haven't had a new vehicle shipped to them. But you know what really grinds my gears? The fact that Toyota's FJ and Nissan's Pathfinder both require Premium and get the same gas mileage as the H3 but doesn't partake in the same negative press just shows how this country and the media are Pro imports. For those of you who want to know what America will be like when the Big 3 go out of business, come to Michigan and enjoy the highest unemployement rate in the country. And remember, the country is based on trickle down economics... it will eventually catch up to you.
        • 6 Years Ago
        Well, keep in mind that the FJ Cruiser has a feature that was left out of your H3. Self-fracturing internal body parts if you dare take it off-road very much.

        As for Michigan: yes, the US auto industry is in trouble. But import buyers are NOT responsible for confiscatory tax rates and a political climate that is hostile to business formation.
      • 6 Years Ago
      Why is it that Hummer gets pick on so much when Toyota makes a SUV that's equally as bad as the Hummer? Oh, I'll answer my own question, "Toyota can do no wrong".

      http://www.internetautoguide.com/new-cars/03-int/toyota/land-cruiser/index.html
        • 6 Years Ago
        Because the Land Cruiser looks so unbelievably lame it makes for a lousy poster child. The people who hate the H2 are the same people who seek intelligent political dialogue via bumper stickers.
      • 6 Years Ago
      I think there will always be a place for SUV's but I also think sales will fall back to what they were in the mid '80's. People that actually need to go off road will be buying them, not Mr and Ms suburb. Hummer (was) a trendy status roller that I doubt many will miss.
      • 6 Years Ago
      I never liked the H2, but I thought the H3 was pretty cool- at least you're getting an SUV that's purpose built and looks the part. I'm way more offended by the poser- 'crossovers,' which sacrifice fuel economy for looks alone, but you can't blame the granola movement for having more emotions than brains.

      Now's a good time to buy one and recoup the depreciation by charging the econobox owners to pull their eunuch-on-wheels out of the ditch in the winter.
        • 6 Years Ago
        Actually, were I in the market for a new vehicle, I would SERIOUSLY consider a crossover. Why? I am not a poseur, nor - obviously - am I a soccer mom.

        I AM a middle-aged big man with short legs and tall torso. Throw in a dash of arthritis, and it translates to tall doors and near-chair-height seats being a real bonus.
      • 6 Years Ago
      I just read a review of the new VW Touareg TDI, observed mileage of 13.8. Now why doesn't some blow a gasket over this performance?
        • 6 Years Ago
        I assume that because on the face of the matter, at least they maid a faint attempt at aerodynamics, so people assume they're trying at least.
        • 6 Years Ago
        made* (odd spelling mistake o_O)
        • 6 Years Ago
        Because it is a European vehicle, so it MUST be economical. Yes, I am being sarcastic here.

        There are a lot of misconceptions about the frugality of imports vs the gas-hog reputation of US cars. My opinion on this matter is that it is just a symptom of all the "we are bad people" stuff ladled out in movies, on TV, and in the classrooms of today.
      • 6 Years Ago
      I think GM would be best to roll the Hummer into the Chevy banner and sell it as a specific off-road heavy duty vehicle. They can build it on one of the truck lines, and make it a lower production vehicle.

      Of course, they can save the troucle and just kill it completely......

      Oh, and for Yar, the H2 is based HEAVILY on the Chevy Tahoe and trucks. Anyone who thinks different is in denial.
      • 6 Years Ago
      Even if gas prices fall, the manufacturers are still
      going to have to meet the new CAFE standards being phased in.
      • 6 Years Ago
      If gas prices drop to half of the current price, sales of Hummers and other monster iron will soar. Americans like their huge vehicles and people who are moving to smaller cars are doing so out of necessity.

      I personally like smaller cars, but replaced an ideally-sized Mazda Protege with a larger Honda Accord a few years ago because I was concerned about safety.

      More than half the vehicles are trucks, vans, or SUVs and I felt like a sitting duck on the highway (of course, my name suggests my being a duck whether sitting or standing). QUACK!
    • Load More Comments